Contextual Advertising For Video and Audio Media
First Claim
1. A system for serving contextually relevant advertisements, comprising:
- a computer system;
a software executing on said computer system for continuously monitoring a stream of media to detect a data asset;
a software executing on said computer system for retrieving said data asset from said stream;
a software executing on said computer system for transcribing said data asset to produce a transcription text;
a software executing on said computer system for analyzing said transcription text and retrieving at least one advertisement item contextually relevant to said data asset;
a software executing on said computer system for forwarding said data asset to the user together with said at least one advertisement item; and
wherein said at least one advertisement item is displayed simultaneously with and in proximity to said data asset.
1 Assignment
0 Petitions
Accused Products
Abstract
A system and method for serving contextually relevant advertisements is provided, including monitoring a media stream to indentify an audio or video asset, extracting and storing corresponding text from the asset, retrieving stored text when the asset is selected by a user, analyzing the text and identifying relevant advertisements that are then displayed to a user as a clickable text next to the playing video or audio asset. In further embodiments, the method may include the steps of retrieving a variable length portion of the text corresponding to the portion of the asset being played by the user, analyzing the portion of the text to identify advertisements relevant to the corresponding portion of the asset, displaying the advertisements during the playback of the portion of the asset, and then repeating the steps until the playback of the whole asset is completed.
78 Citations
30 Claims
-
1. A system for serving contextually relevant advertisements, comprising:
-
a computer system; a software executing on said computer system for continuously monitoring a stream of media to detect a data asset; a software executing on said computer system for retrieving said data asset from said stream; a software executing on said computer system for transcribing said data asset to produce a transcription text; a software executing on said computer system for analyzing said transcription text and retrieving at least one advertisement item contextually relevant to said data asset; a software executing on said computer system for forwarding said data asset to the user together with said at least one advertisement item; and wherein said at least one advertisement item is displayed simultaneously with and in proximity to said data asset. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
-
-
12. A method for serving contextually relevant advertisements, comprising the steps of:
-
continuously monitoring a stream of media to detect a data asset; retrieving said data asset from said stream when said data asset is detected; transcribing said data asset to create a transcription text; analyzing said transcription text to identify at least one advertisement item contextually relevant to said data asset; and delivering said data asset to the user with said at least one advertisement item displayed simultaneously with and in proximity to said data asset. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19, 20)
-
-
21. A method for serving contextually relevant advertisements, comprising the steps of:
-
continuously monitoring a stream of media on the Internet to detect a data asset; retrieving said data asset from said stream when said data asset is detected; transcribing said data asset to create a transcription text; storing said transcription text in a transcript storage unit for later retrieval; retrieving a first portion of said transcription text having a variable length after a playback of a first corresponding portion of said data asset is initiated by a user; analyzing said first portion of said transcription text to identify at least one advertisement item contextually relevant to said first corresponding portion of said data asset; displaying said at least one advertisement item in proximity to said data asset until the playback of said first portion of said data asset is completed; retrieving a second portion of said transcription text having said variable length corresponding to a second portion of said data asset being played by the user, analyzing said second portion of said transcription text, identifying at least one advertisement item contextually relevant to said second corresponding portion of said data asset, and displaying said at least one advertisement item in proximity to said data asset until the playback of said second portion of said data asset is completed; and repeating the steps until the playback of said data asset is completed. - View Dependent Claims (22, 23, 24, 25, 26, 27, 28)
-
-
29. A method for serving contextually relevant advertisements during live radio broadcast, comprising the steps of:
-
retrieving a first portion of live radio broadcast; transcribing said first portion of live radio broadcast to create a first portion of transcription text; analyzing said first portion of transcription text to identify at least one advertisement item contextually relevant to said first portion of live radio broadcast; displaying said at least one advertisement item on a user'"'"'s computer system in proximity to a media player through which said live radio broadcast is streamed; retrieving a second portion of live radio broadcast; transcribing said second portion of live radio broadcast to create a second portion of transcription text; analyzing said second portion of transcription text to identify at least one advertisement item contextually relevant to said second portion of live radio broadcast and displaying said item on a user'"'"'s computer system in proximity to a media player through which said live radio broadcast is streamed; and repeating the steps until said live radio broadcast is completed. - View Dependent Claims (30)
-
Specification