Integrating Sponsored Media with User-Generated Content

• US 20090063449A1
• Filed: 08/29/2007
• Published: 03/05/2009
• Est. Priority Date: 08/29/2007
• Status: Active Grant

• Current Assignee: R2 Solutions LLC (Acacia Research Corporation)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: van Zwol, Roelof
• Granted Patent: US 8,639,714 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/4393 Multimedia presentations, e.g. slide shows, multimedia albums
• CPC Class Codes: G06F 3/0481 based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance
• CPC Class Codes: G06F 40/103 Formatting, i.e. changing of presentation of documents automatic justification G06F40/189; automatic line break hyphenation G06F40/191
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: H04L 65/70 Media network packetisation
• CPC Class Codes: H04L 65/762 at the source reformatting of additional data in video distribution servers H04N21/2355

Abstract

A variety of computer based service that permit users to edit, compose, upload, or otherwise generate content also provide for the integration of sponsored media into presentations along with user-generated content. An exemplary service generates text based on user input, provides tags based on the text to a sponsored media repository, receives a sponsored media data structure in return, and formats sponsored media from the data structure for display to the user.

Claims

1. A content generation client, comprising

a. an information extraction module configured to extract a set of keywords based on input from a user, to provide the set of keywords as part of a call;

b. a sponsored media selection module configured to receive a formatted sponsored media data structure based on the set of keywords, to display the formatted sponsored media, and to integrate sponsored media selected by the user to select sponsored media into a presentation comprising user-generated content, wherein the sponsored media comes from a sponsored media repository.

2. A presentation comprising original content produced by the content generation client of claim 1, wherein the presentation is displayed to a user of a presentation client and the portions of the presentation comprising sponsored media are retrieved from a sponsored media repository by the presentation client.

3. The content generation client:

of claim 1, wherein the information extraction module extracts the set of keywords based on user input following the user'"'"'s initiation of an original content upload.

4. The content generation client of claim 3, wherein the input from the user is a text list of tags describing the original content.

5. The content generation client of claim 4, wherein the user-generated content is a still image.

6. The content generation client of claim 4, wherein the user-generated content is a video.

7. The content generation client of claim 1, wherein the information extraction module extracts the set of keywords during text composition by the user.

8. A content matching module embodied in a server-side script on a web server that receives the call comprising the set of keywords and returns the formatted sponsored media data structure in the computer-implemented method of claim 1.

9. A computer-implemented method comprising:

a. extracting a set of keywords based on input from a user, wherein the keywords are associated with user-generated content;

b. providing keywords from the set of keywords as part of a call;

c. receiving a sponsored media data structure based on the keywords in return to the call; and

d. formatting sponsored media from the sponsored media data structure to fit in a media selection module, wherein the media selection module permits the user to select sponsored media for integration into a presentation along with the user-generated content.

10. The computer-implemented method of claim 9, wherein the step of extracting a set of keywords based on input from a user is performed following initiation by the user of an original content upload.

11. The computer-implemented method of claim 10, wherein the input from the user is a text list of tags describing the original content.

12. The computer-implemented method of claim 11, wherein the user-generated content is a still image.

13. The computer-implemented method of claim 11 wherein the user-generated content is a video.

14. The computer-implemented method of claim 9, wherein the step of extracting a set of keywords based of input from a user is performed during text composition by the user.

15. A content generation client embodied on a web page and a content matching module embodied in a server-side script on a web server that together implement the computer-implemented method of claim 9, wherein the content generation client is a web-based client that comprises the media selection module and performs the step of extracting and the content matching module performs the steps of providing, receiving and formatting.

16. The content generation client and content matching module of claim 15, wherein the keywords are provided to, and the sponsored media data structure received from, a sponsored media repository.

17. A presentation comprising user-generated content produced by the content generation client of claim 16, wherein the presentation is displayed to a user of a presentation client and the portions of the presentation comprising sponsored media are retrieved from the sponsored media repository by the presentation client.

18. A content matching server comprising:

a. a content matching module configured to receive a set of keywords from a content generation client, and to provide keywords based on the set of keywords to a sponsored media repository;

b. the sponsored media repository configured to receive the keywords and to provide a sponsored media data structure based on the keywords to the content matching module;

wherein the content matching module is further configured to format sponsored media from the sponsored media data structure to fit in a sponsored media selection module and to provide the formatted sponsored media to the media selection module.

19. A system for providing a web-based service to permit integration of user generated content with sponsored media, comprising:

a. a content generation client configured to extract a set of keywords based on user input and associated with user-generated content and to provide the set of keywords to a content matching module;

b. the content matching module configured to provide keywords from the set of keywords as part of a call to a sponsored media repository;

c. the sponsored media repository configured to receive the keywords and to provide a sponsored media data structure based on the keywords to the content matching module;

wherein the content matching module is further configured to format sponsored media from the sponsored media data structure to fit in a media selection module of the content generation client and wherein the media selection module permits selected media to be integrated into a presentation that also comprises the user-generated content