Tool for personalized search

• US 20090063475A1
• Filed: 08/21/2008
• Published: 03/05/2009
• Est. Priority Date: 08/27/2007
• Status: Active Grant

• Current Assignee: Sudhir Pendse
• Original Assignee: Sudhir Pendse
• Inventors: Pendse, Sudhir
• Granted Patent: US 8,359,319 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 21/6245 Protecting personal data, e.g. for financial or medical purposes
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0239 Online discounts or incentives
• CPC Class Codes: G06Q 30/0256 User search

Abstract

The invention provides for customized display of search results to Users. The invention further provides for customization of associated advertisements. The invention further provides for a dynamic personal knowledge base that is kept private. The invention provides an Intelligent Web Proxy that re-sorts search results based on the contents of the personal knowledge base (PKB) and creates a display customized to User preferences. The invention also automatically tracks and updates User activity, and “learns” User preferences.

Claims

1. A method for creating and automatically continually updating and maintaining a personalized, private and comprehensive personal preference knowledge database, said method including the steps of:

monitoring, by mean of a configurable Intelligent Web Proxy, user usage of Internet urls;

collecting data associated with url, including title, keywords, description, time spent, frequency, and recentness of visit;

generating personal preference scores for a given set of keywords, description and url based on collected data;

storing the data in a secure database such that the user determines access to personal knowledge database (PKB).

2. The method as is claim 1, further including the ranking and communication of search results, where such ranking is performed with reference to said private personal knowledge database, and said communication is ordered related to assignment of scores predicated on data stored in private personal knowledge database (PKB).

3. The method as in claim 1 further including the step of configuring said intelligent web proxy, where such configuration may include active entry of express preferences.

4. The method as in claim 3 where User enters data used in scoring such that user entered data is included in scoring and ranking of search results, and influencing communication of search results to user.

5. The method of claim 2 wherein search results is meant to include associated internet-propagated advertisements, and wherein the scoring, ranking and communication of said internet-propagated advertisements is directed by the Intelligent Web Proxy and the private personal knowledge database (PKB).

6. The method as in claim 5 further including the regeneration of urls associated with ads displayed so as to include a company identifier for allocation of a share of the web advertisement revenue.

7. The method as in claim 6 further including the display of additional ads in the regenerated web search results page.

8. The method as in claim 7 wherein the inclusion of a company identifier in the original search request provides for allocation of a share of web advertisement revenue.

9. The method as in claim 2 wherein results from a plurality of search engines are collated prior to communication of results to User, and where such collating includes removal of duplicative items.

10. The method as in claim 5 wherein advertisements from a plurality of search engines are collated prior to communication of results to User, and where such collating includes removal of duplicative items.

12. The system as in claim 8 wherein said internet media includes advertisements, and wherein said advertisements are re-ranked and re-displayed to user according to stored private, personal preferences.

13. The system as in claim 8 wherein data relevant to user preferences is obtained by monitoring, by mean of said Intelligent Web Browser, user internet activity, including history of urls visited, time spent, and key word usage.

14. The system as in claim 8 wherein user preferences as supplemented by user entry of preferences and personal information.

15. The system as in claim 8 where said Intelligent Web Proxy may be accessed through a publicly available browser.

16. The system as in claim 8 where the Intelligent Web Proxy is part of the web browser.

17. The system as in claim 12 wherein the personal knowledge database (PKB) may reside outside the user local computing device.

11. A system for creating, and automatically continually updating and maintaining a personal private and comprehensive personal knowledge database which serves to personalize a user received communication of search results of internet media, said system comprising:

Intelligent Web Proxy, where said Intelligent Web Proxy is configurable and monitors user Internet activity;

storage means, said storage means capable of being secured so as to permit user control over access to data stored thereon; and

said storage means storing user data from said Intelligent Web Proxy such that when search results are obtained from internet search engine, results are re-ranked and communicated to user according to stored private, personal preferences.