Provision of targeted content
First Claim
Patent Images
1. A method comprising:
- receiving a request for content from a user;
accessing the content from a server; and
analyzing an aspect of the content or the request to create targeting data.
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Abstract
Methods of providing services using a web marketing platform are described. The web marketing platform acts as a proxy associated with a host company and can intercept traffic passing to and from the host company. In an embodiment, an interface is provided which enables clients to easily request services. One example service is the provision of targeted content to users within web pages from sites hosted by the host company and in such an example, the actual content can be analyzed in real time to provide improved targeting based on the content, user behavior or any other criteria.
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Citations
24 Claims
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1. A method comprising:
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receiving a request for content from a user; accessing the content from a server; and analyzing an aspect of the content or the request to create targeting data. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. One or more device-readable media with device-executable instructions for performing steps comprising:
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in response to receipt of a request for content from a user, accessing the content from a server; analyzing the content to create targeting data; and identifying targeted content based on the targeting data.
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14. A method comprising:
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providing an interface listing a plurality of services; receiving a request for one of the plurality of services; establishing an account for said one of the plurality of services; and configuring a platform to dynamically insert any tags required for said one of the plurality of services. - View Dependent Claims (15, 16, 17, 18, 19, 20, 21, 22, 23, 24)
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Specification