METHOD AND SYSTEM FOR GAMING AND BRAND ASSOCIATION

• US 20090069078A1
• Filed: 11/12/2008
• Published: 03/12/2009
• Est. Priority Date: 09/21/2004
• Status: Active Grant

• Current Assignee: IGT (International Game Technology)
• Original Assignee: IGT (International Game Technology)
• Inventors: Nguyen, Binh T., Paulsen, Craig A.
• Granted Patent: US 7,997,972 B2
• Time in Patent Office: Days
• US Class Current: 463/25
• CPC Class Codes: G06Q 20/20 Point-of-sale [POS] network systems
• CPC Class Codes: G07F 17/32 for games, toys, sports, or amusements
• CPC Class Codes: G07F 17/3227 Configuring a gaming machine, e.g. downloading personal settings, selecting working parameters
• CPC Class Codes: G07F 17/3239 Tracking of individual players
• CPC Class Codes: G07F 17/3267 Game outcomes which determine the course of the subsequent game, e.g. double or quits, free games, higher payouts, different new games

Abstract

A gaming system includes: (i) a base wagering game requiring a wager to made by a player; (ii) at least one winning outcome for the base wagering game; (iii) a paytable for the at least one winning outcome; a secondary award provided randomly to the player, the secondary party award provided by a secondary award provider and kept separate and apart from the paytable; and (iv) advertising for secondary award provider, the advertising provided in exchange for the provision of the secondary award.

Claims

1. A gaming system comprising:

a display device;

an input device;

a processor; and

a memory device which stores a plurality of instructions, which when executed by the processor, cause the processor to operate with the display device and the input device to;

(a) receive a first wager from a player for a first play of a game;

(b) display a first image representing the first play of the game;

(c) display a first outcome associated with the first play of the game;

(d) determine whether to associate a first payout with the first play of the game, the first payout based on the displayed first outcome and a first paytable;

(e) display and provide to the player any determined first payout for the first play of the game; and

(f) when a designated brand-association event for a designated brand occurs in association with the first play of the game;

(i) receive a second wager from the player for a second play of the game;

(ii) display a second image representing the second play of the game, said second image including at least one image associated with the designated brand;

(iii) display a second outcome associated with the second play of the game;

(iv) determine whether to associate a second payout with the second play of the game, the second payout based on the displayed second outcome and a second paytable, the second paytable having a higher expected average payout than the first paytable; and

(v) display and provide to the player any determined second payout for the second play of the game.

2. The gaming system of claim 1, wherein the second paytable includes at least one payout associated with the designated brand which is not in the first paytable.

3. The gaming system of claim 2, wherein the at least one payout associated with the designated brand includes at least one of a good and a service associated with the designated brand.

4. The gaming system of claim 1, wherein a payout associated with a winning outcome in the second paytable associated with the designated brand is higher than a payout associated with the same winning outcome in the first paytable.

5. The gaming system of claim 1, wherein when executed by the processor in association with the second play of the game, the plurality of instructions cause the processor to receive an input from the player regarding a link to information regarding the designated brand, retrieve an image associated with the link, the image including information regarding the designated brand, and display the image associated with the link.

6. The gaming system of claim 1, wherein when executed by the processor, the plurality of instructions cause the processor to access a player profile associated with the player, the player profile having data regarding the player associated therewith, and determine, at least in part, the second paytable based on the player profile.

7. A gaming system comprising:

a display device;

an input device;

a processor; and

a memory device which stores a plurality of instructions, which when executed by the processor, cause the processor to operate with the display device and the input device to;

(a) receive a first wager from a player for a play of a first game;

(b) display a first image representing the play of the first game;

(c) display a first outcome associated with the play of the first game;

(d) determine whether to associate a first payout with the play of the first game, the first payout based on the displayed first outcome and a first paytable;

(e) display and provide to the player any determined first payout for the play of the first game; and

(f) when a designated brand-association event for a designated brand occurs in association with the play of the first game;

(i) display a second image representing a play of a second game, said second image including at least one image associated with the designated brand;

(ii) display a second outcome associated with the play of the second game;

(iii) determine which of a plurality of different second payouts are associated with the play of the second game, the determined second payout based on the displayed second outcome, and at least one of the second payouts being associated with the designated brand and not being in the first paytable; and

(iv) display and provide to the player the determined second payout for the play of the second game.

8. The gaming system of claim 7, wherein the at least one payout associated with the designated brand includes at least one of a good and a service associated with the designated brand.

9. The gaming system of claim 7, wherein when executed by the processor in association with the second play of the game, the plurality of instructions cause the processor to receive an input from the player regarding a link to information regarding the designated brand, retrieve an image associated with the link, the image including information regarding the designated brand, and display the image associated with the link.

10. The gaming system of claim 7, wherein when executed by the processor, the plurality of instructions cause the processor to access a player profile associated with the player, the player profile having data regarding the player associated therewith, and determine, at least in part, at least one of the second payouts associated with the designated brand based on the player profile.

11. A method of operating a gaming system, the method comprising:

(a) receiving a first wager from a player for a first play of a game;

(b) displaying a first image representing the first play of the game;

(c) displaying a first outcome associated with the first play of the game;

(d) determining whether to associate a first payout with the first play of the game, the first payout based on the displayed first outcome and a first paytable;

(e) displaying and providing to the player any determined first payout for the first play of the game; and

(f) when a designated brand-association event for a designated brand occurs in association with the first play of the game;

(i) receiving a second wager from the player for a second play of the game;

(ii) displaying a second image representing the second play of the game, said second image including at least one image associated with the designated brand;

(iii) displaying a second outcome associated with the second play of the game;

(iv) determining whether to associate a second payout with the second play of the game, the second payout based on the displayed second outcome and a second paytable, the second paytable having a higher expected average payout than the first paytable; and

(v) displaying and providing to the player any determined second payout for the second play of the game.

12. The method of claim 11, wherein the second paytable includes at least one payout associated with the designated brand which is not in the first paytable.

13. The method of claim 12, wherein the at least one payout associated with the designated brand includes at least one of a good and a service associated with the designated brand.

14. The method of claim 11, wherein a payout associated with a winning outcome in the second paytable associated with the designated brand is higher than a payout associated with the same winning outcome in the first paytable.

15. The method of claim 11, which includes, in association with the second play of the game, receiving an input from the player regarding a link to information regarding the designated brand, retrieving an image associated with the link, the image including information regarding the designated brand, and displaying the image associated with the link.

16. The method of claim 11, which includes accessing a player profile associated with the player, the player profile having data regarding the player associated therewith, and determining, at least in part, the second paytable based on the player profile.

17. A method of operating a gaming system, the method comprising:

(a) receiving a first wager from a player for a play of a first game;

(b) displaying a first image representing the play of the first game;

(c) displaying a first outcome associated with the play of the first game;

(d) determining whether to associate a first payout with the play of the first game, the first payout based on the displayed first outcome and a first paytable;

(e) displaying and providing to the player any determined first payout for the play of the first game; and

(f) when a designated brand-association event for a designated brand occurs in association with the play of the first game;

(i) displaying a second image representing a play of a second game, said second image including at least one image associated with the designated brand;

(ii) displaying a second outcome associated with the play of the second game;

(iii) determining which of a plurality of different second payouts are associated with the play of the second game, the determined second payout based on the displayed second outcome, and at least one of the second payouts being associated with the designated brand and not being in the first paytable; and

(iv) displaying and providing to the player the determined second payout for the play of the second game.

18. The method of claim 17, wherein the at least one payout associated with the designated brand includes at least one of a good and a service associated with the designated brand.

19. The method of claim 17, which includes, in association with the play of the second game, receiving an input from the player regarding a link to information regarding the designated brand, retrieving an image associated with the link, the image including information regarding the designated brand, and displaying the image associated with the link.

20. The method of claim 17, which includes accessing a player profile associated with the player, the player profile having data regarding the player associated therewith, and determining, at least in part, at least one of the second payouts associated with the designated brand based on the player profile.