INTERACTIVELY PRESENTING ADVERTISING CONTENT OFFLINE

• US 20090070186A1
• Filed: 09/07/2007
• Published: 03/12/2009
• Est. Priority Date: 09/07/2007
• Status: Active Grant

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Vaddadi, Phani K., Buiten, Todd
• Granted Patent: US 8,001,002 B2
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0212 Chance discounts or incentives
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: G06Q 30/0261 based on user location

Abstract

Methods, media, and components are provided for presenting advertising content in an offline setting. In one embodiment, the method includes presenting on a user interface (UI) an advertisement in an electronic form that is associated with selectable options that are also presented on the UI. The selectable options lead to a presentation of supplemental advertising information that is related to the advertisement. The method also includes receiving user input via one the selectable options, and while not communicatively coupled to a source-delivery network, presenting supplemental advertising information that is related to the advertisement.

Claims

1. One or more computer-readable media having computer-executable instructions embodied thereon for performing a method of presenting advertising content on a presentation device that is not communicatively coupled to a source-delivery network that provides the advertising content at a time when consumers observe the advertising content, the method comprising:

presenting on a user interface an advertisement in an electronic form that is associated with one or more selectable options that are also presented on the user interface, wherein the one or more selectable options, if selected, leads to a presentation of supplemental advertising information that is related to the advertisement;

receiving user input via one of the one or more selectable options of the presentation device; and

incident to receiving the user input, and while still not communicatively coupled to the source-delivery network, presenting supplemental advertising information that is related to the advertisement.

2. The media of claim 1, wherein presenting the user interface includes presenting the user interface on a touchscreen that forms part of the presentation device.

3. The media of claim 1, wherein the advertisement in electronic form includes one or more of:

a digital picture;

a digital picture that consumes a majority of the user interface;

a ticker-type presentation that consumes less than a majority of the user interface and that is simultaneously viewable with other advertisement content;

a digital depiction of a status of a real-world situation;

wherein the real-world situation can include one or more of a weather situation, a news reporting, a business aspect including an asset-valuation depiction;

a digital depiction of a map;

a digital depiction of information related to a product or service;

a digital game; and

a digital coupon.

4. The media of claim 1, wherein the selectable options are descriptive soft keys.

5. The media of claim 1 wherein the supplemental advertising information includes one or more of:

a digital-picture;

a digital picture that consumes a majority of the user interface;

a ticker-type presentation that consumes less than a majority of the user interface and that is simultaneously viewable with other advertisement content;

a digital depiction of a status of a real-world situation;

wherein the real-world situation can include one or more of a weather situation, a news reporting, a business aspect including an asset-valuation depiction;

a digital depiction of a map;

a digital depiction of information related to a product or service;

a digital game; and

a digital depiction of a coupon.

6. The media of claim 1, further comprising, incident to receiving the user input:

determining selection data associated with the user input; and

storing the selection data in a memory of the presentation device.

7. The media of claim 6, wherein the selection data includes one or more of:

data about a current advertisement that was being displayed when the user input was received; and

data about supplemental advertising that was presented.

8. The media of claim 7, further comprising presenting advertisements based on the selection data.

9. The media of claim 8, further comprising repeating the steps of 1.6 thru 1.8 to still further present advertisements that are progressively more dependent on the selection data.

10. One or more computer-readable media having computer-executable instructions embodied thereon for performing a method of presenting advertising content on a presentation device that is not communicatively coupled to a network that provides the advertising content at a time when consumers observe the advertising content, the method comprising:

presenting on a first user interface of the presentation device an advertisement from a pool of potential advertisements;

in connection with the advertisement, presenting one or more indications of options that are available to be acted on that if acted on cause to be presented additional information that is related to the advertisement, the additional information being preassociated with the advertising content before a user acts on the indication;

receiving user input by way of a user action that conveys user interest in a particular advertisement, the user action utilizing the one or more indications;

at least temporarily storing selection data that includes information about advertisement data that was being presented at the time of the receiving the user input; and

utilizing at least a portion of the selection data to determine which of the potential advertisements to subsequently present.

11. The media of claim 10, further comprising iteratively storing additional selection data to create an aggregation of selection data, and presenting subsequent advertisements from the pool of potential advertisements that are progressively more relevant to the aggregation of selection data.

12. The media of claim 10, further comprising resetting the aggregation of selection data with new selection data.

13. The media of claim 10, further comprising communicating advertising-related data (data that is related to advertising information stored in the presentation device) to a mobile device of a user.

14. The media of claim 13, wherein the communicating includes communicating via a short-range wireless protocol.

15. The media of claim 10, further comprising:

logging a set of usage statistics that describe an extent to which the presentation device has been used by various users;

communicatively coupling the presentation device to a target destination; and

communicating the usage statistics to the target device, wherein the usage statistics can be utilized by a party in connection with determining pricing associated with making available the set of potential advertisements.

16. One or more computer-readable media having computer-executable instructions embodied thereon for performing a method of presenting advertising content on a presentation device that is not communicatively coupled to a network that provides the advertising content at a time when consumers observe the advertising content, the presentation device including a memory, and having stored thereon a set of potential advertisements that are presentable on the presentation device, the method comprising:

dynamically presenting one or more of the potential advertisements on the presentation device, thereby defining a set of actually presented advertisements;

receiving user input while the actually presented advertisements are presented;

at least temporarily storing selection data associated with the user input such that the user input is respectively associated with the actually presented advertisements; and

basing presentations of subsequent advertisements at least in part on the user input.

17. The media of claim 16, further comprising presenting supplemental advertising information incident to receiving the user input, wherein the supplemental advertising information includes additional information related to an advertisement that was being presented at a time when the user input was received.

18. The media of claim 17, wherein the supplemental advertising information includes contact information.

19. The media of claim 18, wherein presenting the supplemental advertising information includes:

exposing an option to contact a vendor; and

if the option is selected, establishing in real time a communications session with the merchant.

20. A computing device that includes the media of claim 16.