INTERACTIVELY PRESENTING ADVERTISING CONTENT OFFLINE
First Claim
1. One or more computer-readable media having computer-executable instructions embodied thereon for performing a method of presenting advertising content on a presentation device that is not communicatively coupled to a source-delivery network that provides the advertising content at a time when consumers observe the advertising content, the method comprising:
- presenting on a user interface an advertisement in an electronic form that is associated with one or more selectable options that are also presented on the user interface, wherein the one or more selectable options, if selected, leads to a presentation of supplemental advertising information that is related to the advertisement;
receiving user input via one of the one or more selectable options of the presentation device; and
incident to receiving the user input, and while still not communicatively coupled to the source-delivery network, presenting supplemental advertising information that is related to the advertisement.
2 Assignments
0 Petitions
Accused Products
Abstract
Methods, media, and components are provided for presenting advertising content in an offline setting. In one embodiment, the method includes presenting on a user interface (UI) an advertisement in an electronic form that is associated with selectable options that are also presented on the UI. The selectable options lead to a presentation of supplemental advertising information that is related to the advertisement. The method also includes receiving user input via one the selectable options, and while not communicatively coupled to a source-delivery network, presenting supplemental advertising information that is related to the advertisement.
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Citations
20 Claims
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1. One or more computer-readable media having computer-executable instructions embodied thereon for performing a method of presenting advertising content on a presentation device that is not communicatively coupled to a source-delivery network that provides the advertising content at a time when consumers observe the advertising content, the method comprising:
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presenting on a user interface an advertisement in an electronic form that is associated with one or more selectable options that are also presented on the user interface, wherein the one or more selectable options, if selected, leads to a presentation of supplemental advertising information that is related to the advertisement; receiving user input via one of the one or more selectable options of the presentation device; and incident to receiving the user input, and while still not communicatively coupled to the source-delivery network, presenting supplemental advertising information that is related to the advertisement. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. One or more computer-readable media having computer-executable instructions embodied thereon for performing a method of presenting advertising content on a presentation device that is not communicatively coupled to a network that provides the advertising content at a time when consumers observe the advertising content, the method comprising:
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presenting on a first user interface of the presentation device an advertisement from a pool of potential advertisements; in connection with the advertisement, presenting one or more indications of options that are available to be acted on that if acted on cause to be presented additional information that is related to the advertisement, the additional information being preassociated with the advertising content before a user acts on the indication; receiving user input by way of a user action that conveys user interest in a particular advertisement, the user action utilizing the one or more indications; at least temporarily storing selection data that includes information about advertisement data that was being presented at the time of the receiving the user input; and utilizing at least a portion of the selection data to determine which of the potential advertisements to subsequently present. - View Dependent Claims (11, 12, 13, 14, 15)
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16. One or more computer-readable media having computer-executable instructions embodied thereon for performing a method of presenting advertising content on a presentation device that is not communicatively coupled to a network that provides the advertising content at a time when consumers observe the advertising content, the presentation device including a memory, and having stored thereon a set of potential advertisements that are presentable on the presentation device, the method comprising:
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dynamically presenting one or more of the potential advertisements on the presentation device, thereby defining a set of actually presented advertisements; receiving user input while the actually presented advertisements are presented; at least temporarily storing selection data associated with the user input such that the user input is respectively associated with the actually presented advertisements; and basing presentations of subsequent advertisements at least in part on the user input. - View Dependent Claims (17, 18, 19, 20)
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Specification