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Advertising request and rules-based content provision engine, system and method

  • US 20090070192A1
  • Filed: 10/31/2007
  • Published: 03/12/2009
  • Est. Priority Date: 09/07/2007
  • Status: Active Grant
First Claim
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1. A clearinghouse for content, comprising:

  • an ad generator;

    an ad generator interface by which a user can interact with said ad generator, wherein, in an interaction with said ad generator using said ad generator interface, at least one content item other than content owned by the user is requested for inclusion in a creative;

    a content provision rules engine, comprising;

    a plurality of rules asserted by the owner of the content to govern the inclusion of the content in the creative;

    a content provision interface by which the owner of the content can interact with said content rules engine to assert the plurality of rules;

    an approval engine, wherein ones of the plurality of rules necessitate that the creative be reviewed and approved by the owner prior to the inclusion of the content; and

    an approval engine interface by which the owner can interact with said approval engine.

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