Advertising request and rules-based content provision engine, system and method

• US 20090070192A1
• Filed: 10/31/2007
• Published: 03/12/2009
• Est. Priority Date: 09/07/2007
• Status: Active Grant

• Current Assignee: Veritone Media
• Original Assignee: Brand Affinity Technologies, Inc.
• Inventors: Steelberg, Ryan, Steelberg, Chad
• Granted Patent: US 7,809,603 B2
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0258 Registration
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0276 Advertisement creation

Abstract

A clearinghouse apparatus, system and method for content, including an ad generator, an ad generator interface by which a user can interact with the ad generator, wherein, in an interaction with the ad generator using the ad generator interface, at least one content item other than content owned by the user is requested for inclusion in a creative, a content provision rules engine having a plurality of rules asserted by the owner of the content to govern the inclusion of the content in the creative, including at least one upsell rule, and a content provision interface by which the owner of the content can interact with the content rules engine to assert the plurality of rules. The invention may additionally include an approval engine, wherein ones of the plurality of rules necessitate that the creative be reviewed and approved by the owner prior to the inclusion of the content, and an approval engine interface by which the owner can interact with the approval engine.

Claims

1. A clearinghouse for content, comprising:

an ad generator;

an ad generator interface by which a user can interact with said ad generator, wherein, in an interaction with said ad generator using said ad generator interface, at least one content item other than content owned by the user is requested for inclusion in a creative;

a content provision rules engine, comprising;

a plurality of rules asserted by the owner of the content to govern the inclusion of the content in the creative;

a content provision interface by which the owner of the content can interact with said content rules engine to assert the plurality of rules;

an approval engine, wherein ones of the plurality of rules necessitate that the creative be reviewed and approved by the owner prior to the inclusion of the content; and

an approval engine interface by which the owner can interact with said approval engine.

2. The clearinghouse of claim 1, wherein the content comprises at least one of copyrighted, trademarked, and public persona content.

3. The clearinghouse of claim 1, wherein the content comprises at least one of photographs, audio, video files, data files, printed text, logos and trademarks, publicity announcements, metatags and metatag streams.

4. The clearinghouse of claim 1, wherein the creative comprises an advertisement.

5. The clearinghouse of claim 1, wherein the content comprises at least one of an endorsement, a sponsorship, an affiliation, and a partnership.

6. The clearinghouse of claim 5, wherein the content is recommended to the user based on the rules.

7. The clearinghouse of claim 1, wherein said ad generator comprises a multiplicity of advertisement templates.

8. The clearinghouse of claim 1, wherein the rules comprise a normalization engine.

9. The clearinghouse of claim 1, wherein the rules govern pricing of the content based on at least one of particular products, particular product categories, causes, announcements, and geographies.

10. The clearinghouse of claim 1, wherein the rules govern pricing of the content based on at least one of a cost per use, a cost per bundle of uses, and a cost for permanent usability.

11. A clearinghouse for content, comprising:

an ad generator;

an ad generator interface by which a user can interact with said ad generator, wherein, in an interaction with said ad generator using said ad generator interface, at least one content item other than content owned by the user is requested for inclusion in a creative;

a content provision rules engine, comprising;

a plurality of rules asserted by the owner of the content to govern the inclusion of the content in the creative, including at least one upsell rule;

a content provision interface by which the owner of the content can interact with said content rules engine to assert the plurality of rules;

an approval engine, wherein ones of the plurality of rules necessitate that the creative be reviewed and approved by the owner prior to the inclusion of the content; and

an approval engine interface by which the owner can interact with said approval engine.

12. The clearinghouse of claim 11, wherein the upsell rules increase an effectiveness of the creative to more than the effectiveness of the initially requested content.

13. The clearinghouse of claim 11, further comprising a reporting engine that reports a success of the creative with the inclusion.