DELAYED ADVERTISEMENT INSERTION IN VIDEOS

• US 20090070206A1
• Filed: 10/23/2007
• Published: 03/12/2009
• Est. Priority Date: 09/07/2007
• Status: Active Grant

• Current Assignee: R2 Solutions LLC (Acacia Research Corporation)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: SENGAMEDU, Srinivasan H.
• Granted Patent: US 8,108,257 B2
• Time in Patent Office: Days
• US Class Current: 705/14.730
• CPC Class Codes: G06F 16/748 Hypervideo linking data to content, e.g. by linking an URL to a video object in the context of video distribution systems H04N21/858
• CPC Class Codes: G06F 16/94 Hypermedia Hyperlinking G06F40/134
• CPC Class Codes: G06F 16/9558 Details of hyperlinks; Management of linked annotations
• CPC Class Codes: G06Q 10/0637 Strategic management or analysis, e.g. setting a goal or target of an organisation; Planning actions based on goals; Analysis or evaluation of effectiveness of goals
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A method for achieving uninterrupted interactivity for user watching a video yet clicking on an advertisement is provided. A method for delayed interactivity is provided herein. Delayed interactivity is implemented in the form of delayed insertions. When a user clicks on an object in hypervideo, presentation of or any action on the related information is deferred rather than played immediately. Delayed interactivity also is implemented in the form of video bookmarks. When a user clicks on an actual advertisement, related information is stored, i.e., bookmarked, along with video content. In this way, the user can pursue the related information at a later time and at the user'"'"'s convenience.

Claims

1. A method for delayed advertisement insertion, comprising:

identifying one or more advertisement insertion points in a video stream, wherein an advertisement insertion point is a point in the video stream between two video segments wherein, when the video stream is played, the first of the two video segments occurs before the advertisement insertion point and the second video segment occurs after the advertisement insertion point;

associating an advertisement from a set of one or more advertisements with each of the advertisement insertion points; and

generating instructions for and providing the instructions to a video player for when playing the video stream that causes the video player to;

provide an interactive indicator on the display, wherein the interactive indicator is coupled to the associated advertisement;

ensure that, responsive to a user interacting with the interactive indicator while the video stream is playing in the middle of a video segment, the playing of the associated advertisement is delayed until a next available advertisement insertion point; and

play the associated advertisement at the next advertisement insertion point.

2. The method recited in claim 1, wherein identifying one or more advertisement insertion points is based in part on shot boundary detection or scale-space analysis.

3. The method recited in claim 1, wherein associating an advertisement from a set of one or more advertisements is based in part on using profiles of target audiences or on content of the video stream.

4. The method recited in claim 1, wherein the interactive indicator is any of:

a hotspot;

a hyperlink to a web page; and

an overlay ad format.

5. The method recited in claim 1, further comprises generating instructions for and providing the instructions to a video player for when playing the video stream that causes the video player to store metadata associated with the video stream for the purposes of a user accessing at a later point in time.

6. A computer-readable medium storing one or more sequences of instructions which, when executed by one or more processors, causes the one or more processors to perform the method for delayed advertisement insertion, comprising:

identifying one or more advertisement insertion points in a video stream, wherein an advertisement insertion point is a point in the video stream between two video segments wherein, when the video stream is played, the first of the two video segments occurs before the advertisement insertion point and the second video segment occurs after the advertisement insertion point;

associating an advertisement from a set of one or more advertisements with each of the advertisement insertion points; and

generating instructions for and providing the instructions to a video player for when playing the video stream that causes the video player to;

provide an interactive indicator on the display, wherein the interactive indicator is coupled to the associated advertisement;

ensure that, responsive to a user interacting with the interactive indicator while the video stream is playing in the middle of a video segment, the playing of the associated advertisement is delayed until a next available advertisement insertion point; and

play the associated advertisement at the next advertisement insertion point.

7. The computer-readable medium recited in claim 6, wherein identifying one or more advertisement insertion points is based in part on shot boundary detection or scale-space analysis.

8. The computer-readable medium recited in claim 6, wherein associating an advertisement from a set of one or more advertisements is based in part on using profiles of target audiences or on content of the video stream.

9. The computer-readable medium recited in claim 6, wherein the interactive indicator is any of:

a hotspot;

a hyperlink to a web page; and

an overlay ad format.

10. The computer-readable medium recited in claim 6, wherein the method further comprises generating instructions for and providing the instructions to a video player for when playing the video stream that causes the video player to store metadata associated with the video stream for the purposes of a user accessing at a later point in time.