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SYSTEM AND METHOD OF DETERMINING USER DEMOGRAPHIC PROFILES OF ANONYMOUS USERS

  • US 20090070443A1
  • Filed: 09/10/2007
  • Published: 03/12/2009
  • Est. Priority Date: 09/10/2007
  • Status: Active Grant
First Claim
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1. A method of determining a user demographic profile of an anonymous user that visits one or more websites of a predetermined group of websites, the method comprising:

  • determining whether an anonymous user'"'"'s computer has user identification data installed thereon, said determining performed upon the anonymous user visiting a website of the predetermined group of websites, the user identification data unique to the anonymous user;

    installing the user identification data on the anonymous user'"'"'s computer if the anonymous user'"'"'s computer does not have the user identification data installed thereon;

    generating a first record of visits by the anonymous user to the websites of the predetermined group of websites;

    providing one or more website profiles comprising demographic characteristics of each website visited by the anonymous user of the predetermined group of websites; and

    calculating an estimated user demographic profile of the anonymous user by using the first record of visits by the anonymous user and the one or more website profiles.

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