Method and System for Addressable and Program Independent Advertising during Recorded Programs
First Claim
1. A method of a video recording device inserting a targeted advertisement into a video program, the method comprising:
- (a) receiving, at the video recording device, at least one uninterrupted video program;
(b) recording, at the video recording device, the at least one video program;
(c) receiving, at the video recording device, at least one advertisement;
(d) creating an avail within the at least one video program at a customized break in the video program; and
(e) inserting the at least one advertisement into the avail.
3 Assignments
0 Petitions
Accused Products
Abstract
A system and method for delivering addressable or targeted advertising to subscribers during programming that the subscribers have recorded identifies the timing and characterization of programs to be recorded and the probable subscriber of those programs. Using the subscriber profiles of those subscribers, either already developed or generated on-the-fly based on program selection, and ad characterizations/profiles, the system generates a schedule of advertisements to be inserted into the avails (advertising opportunities) of the programming as it is recorded. The schedule generated can depend on correlations or matching between the ad profiles and the subscribers'"'"' profile, scheduling requirements (i.e., contracts and sales with advertisers) and timing. This system allows for targeted advertising to be delivered to subscribers during recorded programming and thus provides for additional opportunities for advertisers to reach subscribers in a highly addressable fashion.
23 Citations
15 Claims
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1. A method of a video recording device inserting a targeted advertisement into a video program, the method comprising:
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(a) receiving, at the video recording device, at least one uninterrupted video program; (b) recording, at the video recording device, the at least one video program; (c) receiving, at the video recording device, at least one advertisement; (d) creating an avail within the at least one video program at a customized break in the video program; and (e) inserting the at least one advertisement into the avail. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A video recording system for inserting a targeted advertisement into a video program, the system comprising:
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a video receiving module for receiving at least one uninterrupted video program and for receiving at least one video advertisement; a storage device for recording the received video program and the at least one video advertisement; a video altering module for creating an avail within at least one video program at a customized break in the video program and for inserting at least one of the video advertisements into the avail. - View Dependent Claims (10, 11, 12, 13, 14, 15)
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Specification