Method and System for Placing Inserts into a Broadcast Television Signal
First Claim
1. A method comprising:
- storing insert material in a content repository;
assigning an insert material identification to the insert material;
generating an insertion schedule having an insertion time corresponding to the insert material identification;
communicating the insertion schedule to the automation server;
retrieving the insertion material from the content repository and storing the content in the automation system prior the insertion time;
communicating a content signal with a trigger; and
inserting the insert material into the content signal in response to the trigger and the trigger time to form a modified content signal.
5 Assignments
0 Petitions
Accused Products
Abstract
A system and method includes a content repository storing insert material therein and a scheduling system assigning an insert material identification to the insert material and generating an insertion schedule having an insertion time corresponding to the insert material identification. The system also includes an automation server in communication with the scheduling system. The automation server receives the insertion schedule, retrieves the insertion material from the content repository, stores the content therein in response to the insertion time, receives a content signal with a trigger and inserts the insert material into the content signal in response to the trigger and the trigger time to form a modified content signal.
-
Citations
25 Claims
-
1. A method comprising:
-
storing insert material in a content repository; assigning an insert material identification to the insert material; generating an insertion schedule having an insertion time corresponding to the insert material identification; communicating the insertion schedule to the automation server; retrieving the insertion material from the content repository and storing the content in the automation system prior the insertion time; communicating a content signal with a trigger; and inserting the insert material into the content signal in response to the trigger and the trigger time to form a modified content signal. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
-
-
15. A system comprising:
-
a content repository storing insert material therein; a scheduling system assigning an insert material identification to the insert material and generating an insertion schedule having an insertion time corresponding to the insert material identification; an automation server in communication with the scheduling system and receiving the insertion schedule, retrieving the insertion material from the content repository, storing the content therein in response to the insertion time, receiving a content signal with a trigger and inserting the insert material into the content signal in response to the trigger and the trigger time to form a modified content signal. - View Dependent Claims (16, 17, 18, 19, 20, 21, 22, 23, 24, 25)
-
Specification