Advertising in Virtual Environments Based on Crowd Statistics

• US 20090076894A1
• Filed: 09/13/2007
• Published: 03/19/2009
• Est. Priority Date: 09/13/2007
• Status: Active Grant

• Current Assignee: International Business Machines Corporation
• Original Assignee: International Business Machines Corporation
• Inventors: Garbow, Zachary Adam, Chen, Jim Chun-Ta, Bates, Cary Lee, Young, Gregory Edward
• Granted Patent: US 8,924,250 B2
• Time in Patent Office: Days
• US Class Current: 705/14.610
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0264 based upon schedule

Abstract

Embodiments of the invention may be used to place a targeted advertisement on a billboard (or other advertising location) in an immersive virtual environment by determining the interests of a group of users at a given location to calculate an advertisement matching the whole group. The selected advisement may be based not only on the sum of individual interests for the avatars present in the particular location, but also current interaction between the avatars. As groups of users communicate with one another within a virtual world, the substance of their communications may contribute to what advertisement is selected and presented to the avatars at the advertising location.

Claims

1. A method of dynamically selecting an advertisement to present in an immersive virtual environment, the method comprising:

identifying a plurality of avatars within a specified proximity of an advertising location within the immersive virtual environment, wherein each avatar provides a graphical representation for a user of the immersive virtual environment, and wherein the plurality of avatars are configured to interact with elements of the immersive virtual environment and with other avatars;

identifying a common interest of the plurality of avatars;

selecting an advertisement to present at the advertising location, based on the common interest; and

presenting the selected advertisement at the advertising location.

2. The method of claim 1, wherein the common interest is identified based on the interaction of the plurality of avatars with the elements of the immersive virtual environment and with other avatars.

3. The method of claim 2, wherein the interaction of the plurality of avatars with other avatars comprises an instant message conversation between at least a first avatar and a second avatar, and wherein identifying a common interest of the plurality of avatars comprises evaluating keywords of the instant message conversation.

4. The method of claim 1, wherein the common interest is identified based on a user profile associated with each of the plurality of avatars.

5. The method of claim 4, wherein the common interest is further identified by prioritizing the influence of the user profile based on visibility of the advertisement.

6. The method of claim 1, wherein the advertisement includes components selected from an image component, a video component and an audio component.

7. The method of claim 1, further comprising:

receiving a plurality of user rules, wherein each of the plurality of user rules specifies an advertisement type that is not acceptable to one of the plurality of avatars; and

determining whether the selected advertisement is acceptable to the plurality of avatars, based on a plurality of advertisement types associated with the selected advertisement and the plurality of user rules;

if the selected advertisement is not acceptable to the plurality of avatars;

selecting a replacement advertisement from the plurality of advertisements; and

presenting the replacement advertisement at the advertising location.

8. The method of claim 1, further comprising:

receiving an advertiser rule, wherein the advertiser rule specifies one or more user types that are not acceptable to an advertiser associated with the selected advertisement; and

determining whether the plurality of avatars is acceptable to the advertiser associated with the selected advertisement, based on a plurality of user types associated with the plurality of avatars, and the advertiser rule;

if the selected advertisement is not acceptable to the advertiser;

selecting a replacement advertisement from the plurality of advertisements; and

presenting the replacement advertisement at the advertising location.

9. A computer-readable storage medium containing a program which, when executed, performs an operation for dynamically selecting an advertisement to present in an immersive virtual environment, the operation comprising:

identifying a plurality of avatars within a specified proximity of an advertising location within the immersive virtual environment, wherein each avatar provides a graphical representation for a user of the immersive virtual environment, and wherein the plurality of avatars are configured to interact with elements of the immersive virtual environment and with other avatars;

identifying a common interest of the plurality of avatars;

selecting an advertisement to present at the advertising location, based on the common interest; and

presenting the selected advertisement at the advertising location.

10. The computer-readable storage medium of claim 9, wherein the common interest is identified based on the interaction of the plurality of avatars with the elements of the immersive virtual environment and with other avatars.

11. The computer-readable storage medium of claim 10, wherein the interaction of the plurality of avatars with other avatars comprises an instant message conversation between at least a first avatar and a second avatar, and wherein identifying a common interest of the plurality of avatars comprises evaluating keywords of the instant message conversation.

12. The computer-readable storage medium of claim 9, wherein the common interest is identified based on a user profile associated with each of the plurality of avatars.

13. The computer-readable storage medium of claim 12, wherein the common interest is further identified by prioritizing the influence of the user profile based on visibility of the advertisement.

14. The computer-readable storage medium of claim 9, wherein the advertisement includes components selected from an image component, a video component and an audio component.

15. The computer-readable storage medium of claim 9, wherein the operations further comprise:

receiving a plurality of user rules, wherein each of the plurality of user rules specifies an advertisement type that is not acceptable to one of the plurality of avatars; and

determining whether the selected advertisement is acceptable to the plurality of avatars, based on a plurality of advertisement types associated with the selected advertisement and the plurality of user rules;

if the selected advertisement is not acceptable to the plurality of avatars;

selecting a replacement advertisement from the plurality of advertisements; and

presenting the replacement advertisement at the advertising location.

16. The computer-readable storage medium of claim 9, wherein the operations further comprise:

receiving an advertiser rule, wherein the advertiser rule specifies one or more user types that are not acceptable to an advertiser associated with the selected advertisement; and

determining whether the plurality of avatars is acceptable to the advertiser associated with the selected advertisement, based on a plurality of user types associated with the plurality of avatars, and the advertiser rule;

if the selected advertisement is not acceptable to the advertiser;

selecting a replacement advertisement from the plurality of advertisements; and

presenting the replacement advertisement at the advertising location.

17. A system, comprising:

a processor; and

a memory containing a program, which when executed on the processor, dynamically selects an advertisement to present in an immersive virtual environment by performing the steps of;

identifying a plurality of avatars within a specified proximity of an advertising location within the immersive virtual environment, wherein each avatar provides a graphical representation for a user of the immersive virtual environment, and wherein the plurality of avatars are configured to interact with elements of the immersive virtual environment and with other avatars;

identifying a common interest of the plurality of avatars;

selecting an advertisement to present at the advertising location, based on the common interest; and

presenting the selected advertisement at the advertising location.

18. The system of claim 17, wherein the common interest is identified based on the interaction of the plurality of avatars with the elements of the immersive virtual environment and with other avatars.

19. The system of claim 18, wherein the interaction of the plurality of avatars with other avatars comprises an instant message conversation between at least a first avatar and a second avatar, and wherein identifying a common interest of the plurality of avatars comprises evaluating keywords of the instant message conversation.

20. The system of claim 17, wherein the common interest is identified based on a user profile associated with each of the plurality of avatars.

21. The system of claim 20, wherein the common interest is further identified by prioritizing the influence of the user profile based on visibility of the advertisement.

22. The system of claim 17, wherein the advertisement includes components selected from an image component, a video component and an audio component.

23. The system of claim 17, wherein the steps further comprise:

receiving a plurality of user rules, wherein each of the plurality of user rules specifies an advertisement type that is not acceptable to one of the plurality of avatars; and

determining whether the selected advertisement is acceptable to the plurality of avatars, based on a plurality of advertisement types associated with the selected advertisement and the plurality of user rules;

if the selected advertisement is not acceptable to the plurality of avatars;

selecting a replacement advertisement from the plurality of advertisements; and

presenting the replacement advertisement at the advertising location.

24. The system of claim 17, wherein the steps further comprise:

receiving an advertiser rule, wherein the advertiser rule specifies one or more user types that are not acceptable to an advertiser associated with the selected advertisement; and

determining whether the plurality of avatars is acceptable to the advertiser associated with the selected advertisement, based on a plurality of user types associated with the plurality of avatars, and the advertiser rule;

if the selected advertisement is not acceptable to the advertiser;

selecting a replacement advertisement from the plurality of advertisements; and

presenting the replacement advertisement at the advertising location.