System And Method For Delivering Offline Advertisement Supported Digital Content

• US 20090076898A1
• Filed: 09/14/2007
• Published: 03/19/2009
• Est. Priority Date: 09/14/2007
• Status: Abandoned Application

• Current Assignee: Disney Enterprises Incorporated (The Walt Disney Company)
• Original Assignee: Disney Enterprises Incorporated (The Walt Disney Company)
• Inventors: Mavromatis, Dionysius C., White, Christopher Allen JR., Fritz, Adam, Wang, Yiqing
• Application Number:
  US11/855,201
• Publication Number:
  US 20090076898A1
• Time in Patent Office: Days
• US Class Current: 705/14.560
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0258 Registration

Abstract

A system for receiving advertisement supported content in a media device, including a media collector for receiving primary content and secondary content in a media device, the primary content comprising a media asset and the secondary content comprising an advertisement, a file system for organizing the primary content and the secondary content, and a player for playing the primary content and inserting the secondary content into the primary content at a time determined by the file system.

Claims

1. A system for receiving advertisement supported content in a media device, comprising:

a media collector for receiving primary content and secondary content in a media device, the primary content comprising a media asset and the secondary content comprising an advertisement;

a file system for organizing the primary content and the secondary content; and

a player for playing the primary content and inserting the secondary content into the primary content at a time determined by the file system.

2. The system of claim 1, further comprising at least one business rule configured to determine the secondary content that is associated with the primary content.

3. The system of claim 1, further comprising at least one advertising target rule configured to determine when the secondary content is played in the primary content.

4. The system of claim 1, further comprising a service manager configured to receive a configuration file describing the primary content and the secondary content.

5. The system of claim 1, further comprising a tracking system configured to analyze the primary content and the secondary content provided to a user of the system.

6. The system of claim 2, in which the at least one business rule defines which secondary content is associated with which primary content.

7. The system of claim 3, in which the at least one advertising target rule defines a manner in which the secondary content is displayed within the primary content.

8. The system of claim 1, further comprising logic for monitoring and storing user interaction information relating to a user'"'"'s interaction with the secondary content.

9. The system of claim 8, wherein the user interaction information is provided to a tracking system.

10. The system of claim 9, further comprising a user profile comprising the user interaction information.

11. The system of claim 10, wherein the user profile determines the secondary content.

12. The system of claim 1, wherein the primary content and the secondary content are provided to the player via an external memory element.

13. A method for receiving advertisement supported content in a media device, comprising:

receiving primary content and secondary content, the primary content comprising a media asset and the secondary content comprising an advertisement;

organizing the primary content and the secondary content; and

playing the primary content and inserting the secondary content into the primary content at a predetermined time.

14. The method of claim 13, further comprising implementing at least one business rule configured to determine the secondary content that is associated with the primary content.

15. The method of claim 13, further comprising implementing at least one advertising target rule configured to determine when the secondary content is played in the primary content.

16. The method of claim 13, further comprising providing a configuration file describing the primary content and the secondary content.

17. The method of claim 13, further comprising analyzing the primary content and the secondary content provided to a user of the system.

18. The method of claim 14, in which the at least one business rule defines which secondary content is associated with which primary content.

19. The method of claim 15, in which the at least one advertising target rule defines a manner in which the secondary content is displayed within the primary content.

20. The method of claim 13, further comprising monitoring and storing user interaction information relating to a user'"'"'s interaction with the secondary content.

21. The method of claim 20, farther comprising providing the user interaction information to a tracking system.

22. The method of claim 21, further comprising generating a user profile based on the user interaction information.

23. The method of claim 22, further comprising using the user profile to determine the secondary content.

24. A method for assembling and delivering advertisement supported content, comprising:

receiving a request for primary content;

receiving a request for secondary content;

associating the primary content and the secondary content according to at least one predetermined rule; and

delivering the primary content and the secondary content to a user.

25. The method of claim 24, in which associating the primary content and the secondary content according to at least one predetermined rule further comprises implementing at least one business rule configured to determine the secondary content that is associated with the primary content.

26. The method of claim 24, further comprising providing a configuration file having information relating to the primary content and the secondary content.

27. The method of claim 26, further comprising providing the primary content and the secondary content and the configuration file to a service manager.

28. The method of claim 24, further comprising generating tracking information to analyze the primary content and the secondary content provided to a user.

29. The method of claim 28, in which the tracking information is provided to control the association of the primary content and the secondary content.

30. The method of claim 24, further comprising monitoring and storing user interaction information relating to the user'"'"'s interaction with the secondary content.

31. The method of claim 30, further comprising providing the user interaction information to a tracking system.

32. The method of claim 31, further comprising generating a user profile based on the user interaction information.

33. The method of claim 32, further comprising using the user profile to determine the secondary content.

34. A system for receiving advertisement supported content in a media device, comprising:

a media collector for receiving primary content and secondary content in a media device, the primary content comprising a media asset and the secondary content comprising an advertisement;

a file system for organizing the primary content and the secondary content;

a player for playing the primary content and inserting the secondary content into the primary content at a time determined by the file system; and

a software element configured to monitor a user'"'"'s interaction with the secondary content.

35. The system of claim 34, further comprising a memory element for storing information relating to the user'"'"'s interaction with the secondary content.

36. The system of claim 35, further comprising a user profile based on the information relating to the user'"'"'s interaction with the secondary content.

37. The system of claim 36, in which the user profile is provided to a tracking system.

38. The system of claim 36, in which the user profile is used to determine the secondary content.

39. A method for receiving advertisement supported content in a media device, comprising:

receiving primary content and secondary content, the primary content comprising a media asset and the secondary content comprising an advertisement;

organizing the primary content and the secondary content;

playing the primary content and inserting the secondary content into the primary content at a predetermined time; and

monitoring a user'"'"'s interaction with the secondary content.

40. The method of claim 39, further comprising storing information relating to the user'"'"'s interaction with the secondary content.

41. The method of claim 40, further comprising generating a user profile based on the information relating to the user'"'"'s interaction with the secondary content.

42. The method of claim 41, further comprising providing the user profile to a tracking system.

43. The method of claim 41, further comprising using the user profile to determine the secondary content.

44. A method for assembling and delivering advertisement supported content comprising:

receiving a request for primary content;

receiving a request for secondary content;

associating the primary content and the secondary content according to at least one predetermined rule;

delivering the primary content and the secondary content to a user; and

monitoring a user'"'"'s interaction with the secondary content.

45. A system for targeting advertisements, comprising:

a media device configured to receive a program stream, the program stream comprising a plurality of commercial slots, each commercial slot comprising a plurality of advertisements;

a device indicator configured to identify the media device; and

a player for displaying a selected one of the plurality of advertisements based on the indicator.

46. The system of claim 45, in which each of the plurality of advertisements are uniquely identified using a separate time period.

47. The system of claim 45, in which each of the plurality of advertisements are uniquely identified using a separate frequency.

48. The system of claim 45, in which the device indicator is a flag set in a memory.

49. The system of claim 45, in which the indicator defines an advertisement targeting group to which the media device belongs.

50. The system of claim 49, in which a selected one of the plurality of advertisements corresponds to the advertisement targeting group.

51. A method for targeting advertisements, comprising:

receiving a program stream in a media device, the program stream comprising a plurality of commercial slots, each commercial slot comprising a plurality of advertisements;

identifying the media device;

associating a selected one of the plurality of advertisements based on an identity of the media device; and

displaying the selected one of the plurality of advertisements.

52. The method of claim 51, further comprising uniquely identifying each of the plurality of advertisements using a separate time period.

53. The method of claim 51, further comprising uniquely identifying each of the plurality of advertisements using a separate frequency.

54. The method of claim 51, further comprising setting a memory flag to identify the media device.

55. The method of claim 51, further comprising assigning the media device to an advertisement targeting group.

56. The method of claim 55, further comprising associating a selected one of the plurality of advertisements with the advertisement targeting group.

57. A system for targeting advertisements, comprising:

a media device configured to receive a program stream, the program stream comprising a plurality of commercial slots, each commercial slot comprising a plurality of advertisement indicators;

a device indicator configured to identify the media device;

a plurality of advertisements stored on the media device, at least a portion of the advertisements corresponding to the plurality of advertisement indicators; and

a player for displaying a selected one of the plurality of advertisements based on the advertisement indicator and the device indicator.

58. The system of claim 57, in which each of the plurality of advertisement indicators are uniquely identified using a separate time period.

59. The system of claim 57, in which each of the plurality of advertisement indicators are uniquely identified using a separate frequency.

60. The system of claim 57, in which the device indicator is a flag set in a memory.

61. The system of claim 57, in which the device indicator defines an advertisement targeting group to which the media device belongs.

62. The system of claim 61, in which a selected one of the plurality of advertisements corresponds to the advertisement targeting group.

63. A method for targeting advertisements, comprising:

receiving a program stream in a media device, the program stream comprising a plurality of commercial slots, each commercial slot comprising a plurality of advertisement indicators;

identifying the media device;

receiving a plurality of advertisements in the media device, at least a portion of the advertisements corresponding to the plurality of advertisement indicators;

storing the plurality of advertisements in the media device;

associating a selected one of the plurality of advertisements with a selected one of the plurality of advertisement indicators; and

displaying the selected one of the plurality of advertisements.

64. The method of claim 63, further comprising uniquely identifying each of the plurality of advertisement indicators using a separate time period.

65. The method of claim 63, further comprising uniquely identifying each of the plurality of advertisement indicators using a separate frequency.

66. The method of claim 63, further comprising setting a memory flag to identify the media device.

67. The method of claim 63, further comprising assigning the media device to an advertisement targeting group.

68. The method of claim 67, further comprising associating a selected one of the plurality of advertisements with the advertisement targeting group.