METHOD FOR ANALYZING, SEARCHING FOR, AND TRADING TARGETED ADVERTISEMENT SPACES

• US 20090076899A1
• Filed: 09/14/2007
• Published: 03/19/2009
• Est. Priority Date: 09/14/2007
• Status: Abandoned Application

• Current Assignee: Gbeminiyi A. Gbodimowo
• Original Assignee: Gbeminiyi A. Gbodimowo
• Inventors: Gbodimowo, Gbeminiyi A.
• Application Number:
  US11/855,627
• Publication Number:
  US 20090076899A1
• Time in Patent Office: Days
• US Class Current: 705/14.690
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising

Abstract

Methods, systems and apparatuses for creating and aggregating analytical data on advertisement spaces, searching for advertisement spaces that meet specific analytical criteria, and pricing and trading such advertisement spaces in an open and transparent way are described. Analytical information including tags, demographic distributions, geographic traffic statistics, ratings and reviews are compiled and categorized for each advertisement space. A user interface allows users to combine one or more queries to find advertisement spaces that meet their own needs. The user interface displays the results in thumbnail lists, tag clouds, tables or structured formats. Finally, when an advertisement space has been chosen, the trading system creates a stock market metaphor for buying and selling “Rights to advertise” on such advertisement spaces.

Claims

1. A system comprising:

a plurality of user nodes, each of the plurality of user nodes using an electronic device to connect to the system, the plurality of user nodes together providing a first set of information on advertisement spaces to the system;

a plurality of automated computer nodes capturing information on advertisement spaces, the plurality of automated computer nodes providing a second set of information on advertisement spaces to the system;

a plurality of database nodes in which the first set of information and the second set of information can be stored and from which the first set of information and the second set of information can be retrieved;

a plurality of analytics server nodes responsive to requests to store the first and second sets of information into the plurality of database nodes, and responsive to requests to retrieve the first and second sets of information from the plurality of database nodes;

a plurality of analytics user interface nodes which capture the first and second sets of information from the plurality of user nodes and from the plurality of automated computer nodes, respectively;

wherein the plurality of analytics user interface nodes send requests to store the first and second sets of information to the plurality of analytics server nodes; and

wherein the plurality of analytics user interface nodes send requests to retrieve the first and second sets of information to the plurality of analytics server nodes, and the plurality of analytics user interface nodes retrieve the first and second sets of information from the plurality of analytics server nodes and display the first and second sets of information on an electronic device.

2. The system of claim 1 wherein

the first and second sets of information are comprised of dimensions of advertisement spaces, allowable types of advertisements on advertisement spaces, payment models for advertisement spaces, a plurality of uniform resource locators to preview advertisement spaces, a plurality of content tags for advertisement spaces, a plurality of exclusion tags for advertisement spaces, a plurality of statistics that describe demographic attributes of advertisement spaces'"'"' audiences, a plurality of statistics that describe a nature of traffic from a plurality of geographic locations to advertisement spaces, a plurality of images that relate to advertisement spaces, and a plurality of ratings and reviews on advertisement spaces.

3. The system of claim 1 wherein

the plurality of analytics user interface nodes capture the first set of information from the plurality of user nodes using a computer software program that is connected to the Internet.

4. The system of claim 1 wherein

the plurality of analytics user interface nodes capture the second set of information from the plurality of automated computer nodes by importing data from a stream of bytes.

5. The system of claim 1 wherein

the plurality of analytics user interface nodes communicate with the plurality of analytics server nodes using the HTTP protocol.

6. The system of claim 1 wherein

the plurality of analytics user interface nodes display the first and second sets of information on a web page.

7. The system of claim 2 wherein

the plurality of content tags are comprised of words that describe content in environments in which the advertisement spaces are located.

8. The system of claim 2 wherein

the plurality of exclusion tags are words that describe type of advertisements that should not be displayed in the advertisement spaces.

9. The system of claim 2 wherein

the plurality of statistics that describe the demographic attributes of the advertisement spaces'"'"' audience is comprised of distributions of the audiences as a percentage of overall audiences when the audiences are classified by gender group, age range group, income range group, ethnicity group, and professional qualification group.

10. The system of claim 2 wherein

the plurality of statistics that describe the nature of traffic from a plurality of geographic locations are comprised of impressions, page views, clicks, leads, unique visitors, average time spent by the advertisement spaces'"'"' audiences and the distribution of time spent by the advertisement spaces'"'"' audiences.

11. The system of claim 2 wherein

the plurality of geographic locations are comprised of the identifiers of all the countries, regions, states, cities, towns and villages in the world.

12. The system of claim 2 wherein

the plurality of reviews on advertisement spaces are comprised of textual comments about advertisement spaces.

13. The system of claim 2 wherein

the plurality of ratings are numerical values that are provided by a corresponding plurality of human users for each advertisement space to designate the human user'"'"'s level of satisfaction with the advertisement space, and an average of the plurality of ratings is set as a primary rating for each advertisement space.

14. A system comprising:

a plurality of user nodes, each of the plurality of user nodes using an electronic device to connect to the system, each of the plurality of user nodes composing queries to find analytical information on advertisement spaces;

wherein the analytical information is stored inside the system;

a plurality of database nodes from which the analytical information can be retrieved;

a plurality of search server nodes responsive to requests to retrieve the analytical information from the plurality of database nodes; and

a plurality of search user interface nodes capturing the queries from the plurality of user nodes, the plurality of search user interface nodes sending the queries in requests to retrieve the analytical information to the plurality of search server nodes, and then retrieving the analytical information from the plurality of search server nodes and displaying the analytical information on an electronic device.

15. The system of claim 14 wherein

the queries are comprised of a combination of a plurality of content tags, demographic restrictors, geographic restrictors, performance restrictors, and predefined groups of advertisement spaces.

16. The system of claim 14 wherein

the plurality of search user interface nodes capture the queries from the plurality of user nodes using a computer software program connected to the Internet.

17. The system of claim 14 wherein

the plurality of search user interface nodes communicate with the plurality of search server nodes using the HTTP protocol.

18. The system of claim 14 wherein

each of the plurality of search user interface nodes displays the analytical information on a web page.

19. The system of claim 15 wherein

each of the plurality of content tags is a plurality of words that describe the content of the environment in which the ad space is located and type of audience that interact with an advertisement space.

20. The system of claim 15 wherein

the each of the plurality of demographic restrictors is comprised of alphanumeric identifiers, gender groups, age range groups, income range groups, ethnicity groups, and professional qualification groups.

21. The system of claim 15 wherein

each of the plurality of geographic restrictors is comprised of an alphanumeric identifier of a geographic location.

22. The system of claim 15 wherein

each of the plurality of performance restrictors is comprised of an alphanumeric identifier of a performance attribute.

23. The system of claim 15 wherein

each of the plurality of predefined groups of advertisement spaces is comprised of identifiers that are common to a plurality of advertisement spaces.

24. The system of claim 14 wherein

each of the plurality of search user interface nodes displays the analytical information in a thumbnail list;

and wherein each thumbnail list is an arrangement of a plurality of images and clickable links for each advertisement space.

25. The system of claim 14 wherein

each of the plurality of search user interface nodes displays the analytical information in a tabular representation;

and wherein each tabular representation is an arrangement of a plurality of attributes and statistics of each advertisement space in a plurality of rows and columns.

26. The system of claim 14 wherein

each of the plurality of search user interface nodes displays the analytical information in a tag cloud;

and wherein each tag cloud is an arrangement of a plurality of content tags of each advertisement space in which the content tags are emphasized based on their rank.

27. The system of claim 14 wherein

each of the plurality of search user interface nodes displays the analytical information in a structured rendering;

and wherein each structured rendering is a predefined template of information for each advertisement space.

28. The system of claim 26 wherein

each rank is a number that is determined by a weighted combination of a frequency of occurrence of each corresponding content tag and the values of a plurality of performance attributes of each advertisement space.

29. A system comprising:

a plurality of user nodes, each of the plurality of user nodes, using an electronic device to connect to the system, the plurality of user nodes participating as buyers and sellers of rights to advertise on advertisement spaces, wherein a first set of information on the rights to advertise on advertisement spaces are stored inside the system;

a plurality of database nodes from which the first set of information can be stored and retrieved;

a plurality of trade server nodes responsive to requests to store a plurality of trade orders for the rights to advertise in the plurality of database nodes, and requests to retrieve the plurality of trade orders for rights to advertise from the plurality of database nodes, the plurality of trade server nodes matching a plurality of trade orders to buy the rights to advertise with a plurality of trade orders to sell the rights to advertise; and

a plurality of trade user interface nodes capturing the trade orders for the rights to advertise from the plurality of user nodes, the plurality of trade user interface nodes sending requests to store the plurality of trade orders for the rights to advertise to the plurality of trade server nodes, the plurality of trade user interface nodes sending requests to retrieve the trade orders for the rights to advertise to the trade server nodes, and then retrieving the trade orders for the rights to advertise from the trade server nodes and displaying the trade orders for the rights to advertise on an electronic device.

30. The system of claim 29 wherein

each of the plurality of trade orders for the rights to advertise are trade orders that are comprised of:

an identifier of the source of the trade order;

an identifier for a type of trade order;

a number of vested rights in each trade order;

a preferred trade price of each trade order; and

a timestamp of the time at which the trade order was created.

31. The system of claim 29 wherein

the trade user interface node captures the plurality of trade orders for the rights to advertise from the plurality of user nodes using a computer software program connected to the Internet.

32. The system of claim 29 wherein

each of the plurality of trade user interface nodes communicates with the plurality of trade server nodes over the Internet using the HTTP protocol.

33. The system of claim 29 wherein

each of the plurality of trade user interface nodes displays the first set of information on a web page.

34. The system of claim 30 wherein

the number of vested rights is the number of impressions that each of the plurality of user nodes may be entitled to receive when an advertisement is placed in the advertisement space in favor of the user node.

35. The system of claim 30 wherein

the number of vested rights is the number of clicks that each of the plurality of user nodes may be entitled to receive when an advertisement is placed in the advertisement space in favor of the user node.

36. The system of claim 30 wherein

the number of vested rights is the number of unique visitors that each of the plurality of user nodes may be entitled to receive when an advertisement is placed in the advertisement space in favor of the user node.

37. The system of claim 30 wherein

the number of vested rights is the number of leads that each of the plurality of user nodes may be entitled to receive when an advertisement is placed on the advertisement space in favor of the user node.

38. The system of claim 30 wherein

the type of trade order is an identifier that indicates that the trade order to buy the rights to advertise is to buy the vested rights at the prevailing market price of the advertisement space.

39. The system of claim 30 wherein

the type of trade order is an identifier that indicates that the trade order to buy the rights to advertise is to buy the vested rights at a no higher than a specified price.

40. The system of claim 30 wherein

the type of trade order is an identifier that indicates that the trade order to sell the rights to advertise is to sell the vested rights at the prevailing market price of the advertisement space.

41. The system of claim 30 wherein

the type of trade order is an identifier that indicates that the trade order to sell the rights to advertise is to sell the vested rights at a no lower than a specified price.

42. The system of claim 30 wherein

the type of trade order is an identifier that indicates that the trade order to sell the rights to advertise is to sell the vested rights at the prevailing market price of the advertisement space if and only if the prevailing market price of the advertisement space falls below a specified price.

43. The system of claim 29 wherein

the trade orders for the rights to advertise are displayed in a tabular representation that is comprised of:

the source of each the plurality of trade orders for the rights to advertise;

the quantities of vested rights in each of the plurality of the trade orders for the rights to advertise; and

the preferred trade price of the each of the plurality of trade orders for the rights to advertise.

44. The system of claim 29 wherein

the matching of a plurality of trade orders to buy the rights to advertise with a plurality of the trade orders to sell the rights to advertise comprises the steps of:

recursively matching one of the plurality of trade orders to buy the rights to advertise with one of the plurality of trade orders to sell the rights to advertise; and

reducing the quantity of vested rights of the matched trade orders for the rights to advertise by the smaller of the vested rights in the matched trade orders for the rights to advertise.

45. The system of claim 44 wherein

the one trade order to buy the rights to advertise is the trade order that has the highest bid price and a quantity of vested rights that is not greater than the quantity of vested rights in the one trade order to sell the rights to advertise.

46. The system of claim 44 wherein

the one trade order to sell the rights to advertise is the trade order that has the lowest ask price and a quantity of vested rights that is not greater than the quantity of vested rights in the one trade order to buy the rights to advertise.

47. The system of claim 44 wherein

the price of the matched trade orders for the rights to advertise is designated as the prevailing market price of the advertisement space.

48. The system of claim 44 wherein

when one of the plurality of trade orders to buy the rights to advertise is matched with one of the trade orders to sell the rights to advertise, a price is designated as the repurchase price at which a plurality of the traded vested rights will be sold back to the source of the trade order to sell the rights to advertise if and only if the buyer chooses to do so.