GENERATING ADVERTISEMENTS USING USER ASSETS

• US 20090076901A1
• Filed: 09/17/2007
• Published: 03/19/2009
• Est. Priority Date: 09/17/2007
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Dunn, Ryan, Crucian, Nicolae, Janos, Joseph, Taylor, Karen Padham, Jenkin, Graham
• Granted Patent: US 8,583,488 B2
• Time in Patent Office: Days
• US Class Current: 705/14.260
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0225 Avoiding frauds

Abstract

The present disclosure is directed to a system and method for generating ads using user assets. In some implementations, a method includes receiving one or more assets associated with advertising in at least one printed publication. One or more ads compatible with ad slots in the at least one publication are automatically generated based, at least in part, on the received assets.

Claims

1. A method, comprising:

receiving one or more assets associated with advertising in at least one printed publication;

presenting a plurality of selectable templates for generating advertisements (“

ads”

), wherein each selectable template defines at least an arrangement of user assets in an advertisement;

receiving a selection of at least one template of the plurality of selectable ad templates;

providing a graphical user interface for modifying the at least one template of the plurality of selectable ad templates;

displaying the modified at least one template in the graphical user interface for at least one of approval or further modification; and

automatically generating one or more ads compatible with ad slots in the at least one publication based, at least in part, on the received assets and the at least one selected template.

2. The method of claim 1, wherein the one or more assets include at least a one of a text asset or an image asset.

3. The method of claim 2, wherein the generated one or more ads includes at least a live area of the image asset included in all of the one or more generated ads.

4. The method of claim 1, further comprising receiving a selection of a plurality of publications, wherein each of the one or more generated ads are compatible with at least one of the plurality of publications.

5. The method of claim 1, wherein automatically generating the one or more ads comprises:

automatically modifying attributes of the one or more assets; and

automatically populating the at least one selected template with the one or more modified assets based, at least in part, on ad slots associated with the at least one printed publication.

6. The method of claim 1, wherein automatically generating one or more ads comprises automatically formatting parameters of the one or more assets in accordance with specifications associated with the at least one publication.

7. The method of claim 1, further comprising:

receiving a request to modify one or more attributes of the one or more generated ads in approximately real time; and

automatically modifying the one or more attributes of the one or more generated ads in accordance with the request; and

,

displaying the modified generated ad in the graphical user interface.

11. The method of claim 1, further comprising receiving a selection of publications, wherein the plurality of selectable templates are presented based, at least in part, on the selected publications.

8. A method comprising

receiving one or more assets associated with advertising in print media;

selecting at least one print publication,

identifying one or more templates defining attributes of an advertisement compatible with print media and with the at least one print publication;

automatically populating the at least one selected template based, at least in part, on the one or more assets to generate one or more ads for the at least one printed publication; and

,

providing a graphical user interface for modifying the at least one selected template based, at least in part, on one or more assets; and

,

automatically generating a display of the modified at least one template in the graphical user interface; and

,

selecting at least one modified template for submission as an advertisement to the at least one printed publication.

9. The method of claim 8, further comprising:

automatically generating a modified template based on the at least one printed publication.

10. The method of claim 8, further comprising:

identifying transformation rules for the one or more assets in accordance with the at least one selected template; and

modifying the one or more assets in accordance with the identified transformation rules in connection with populating the at least one selected template.

12. Software for generating print ads comprising computer readable instructions embodied on media and operable to:

receive one or more assets associated with advertising in at least one printed publication;

present a plurality of selectable templates for generating ads, wherein each selectable template defines at least an arrangement of user assets in an advertisement;

provide a graphical user interface to modify the at least one selected template based, at least in part, on one or more assets; and

,

automatically generate a preview display of the modified at least one template in the graphical user interface; and

receive a selection of at least one modified template of the plurality of selectable ad templates; and

automatically generate one or more ads compatible with ad slots in the at least one publication based, at least in part, on the received assets and the at least one selected template.

13. The software of claim 12, wherein the one or more assets include at least a one of a text asset or an image asset.

14. The software of claim 13, wherein the generated one or more ads includes at least a live area of the image asset included in all of the one or more generated ads.

15. The software of claim 12, further operable to receive a selection of a plurality of publications, wherein each of the one or more generated ads are compatible with at least one of the plurality of publications.

16. The software of claim 12, wherein the software operable to automatically generate the one or more ads comprises the software operable to:

automatically modify attributes of the one or more assets; and

automatically populate the at least one selected template with the one or more modified assets based, at least in part, on ad slots associated with the at least one printed publication; and

generate a preview display of the modified at least one template in the graphical user interface.

17. The software of claim 16, wherein the software operable to automatically generate one or more ads comprises the software operable to automatically format parameters of the one or more assets in accordance with specifications associated with the at least one publication.

18. The software of claim 12, further operable to:

receive a request to modify one or more attributes of the one or more generated ads; and

automatically modify the one or more attributes of the one or more generated ads in accordance with the request.

19. The software of claim 12, wherein the software operable to automatically generate one or more ads comprises the software operable to;

automatically populate the at least one selected template based, at least in part, on the one or more assets to generate one or more ads for the at least one printed publication; and

generate a preview display of the modified at least one template in the graphical user interface.

20. The software of claim 12, further operable to:

receive a request to generate the one or more ads for printed publications;

transmit a request for the one or more assets and a selection of one or more templates from the lurality of selectable templates; and

map the received assets to portions of the at least one selected template.

21. The software of claim 19, further operable to:

identify transformation rules for the one or more assets in accordance with the at least one selected template; and

modify the one or more assets in accordance with the identified transformation rules in connection with populating the at least one selected template.

22. The software of claim 12, further operable to receive a selection of publications, wherein the plurality of selectable templates are presented based, at least in part, on the selected publications.

23. A system for generating ads, comprising:

a means for receiving one or more assets associated with advertising in at least one printed publication;

a means for presenting a plurality of selectable templates for generating ads, wherein each selectable template defines at least an arrangement of user assets in an advertisement;

means for modifying the at least one selected template based, at least in part, on one or more assets in a graphical user interface; and

,

means for generating a preview display of the modified at least one template in the graphical user interface; and

,

a means for receiving a selection of at least one template of the plurality of selectable ad templates; and

a means for automatically generating one or more ads compatible with ad slots in the at least one publication based, at least in part, on the received assets and the at least one selected template.