Embedding digital values for digital exchange

• US 20090076904A1
• Filed: 09/17/2007
• Published: 03/19/2009
• Est. Priority Date: 09/17/2007
• Status: Abandoned Application

• Current Assignee: Apple Inc.
• Original Assignee: Apple Inc.
• Inventors: Serena, Frank David
• Application Number:
  US11/898,887
• Publication Number:
  US 20090076904A1
• Time in Patent Office: Days
• US Class Current: 705/14.100
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates

Abstract

A system and methods are provided for the coupling of a digital value, credit, or cash with advertisements. Advertisements may include any sponsored content for presentation to a user. The advertisements may be placed with other content for presentation to a user. As the advertisements are presented to a user, the user accumulates the value, credit, or digital cash associated with the advertisements, which may be used to access or purchase additional content or services.

Claims

1. A content provider system to provide content to a user device over a communications path, the system comprising:

an advertising system to provide advertising content from a sponsor;

an ad value system to provide one or more ad values associated with presenting advertising content to a user and which may be redeemed to purchase content;

a processing device to combine the advertising content with the one or more ad values; and

an interface between the processor and the communications path to transmit the combined ad value and advertising content to a user device for presentation to a user.

2. The system of claim 1 wherein the interface is configured to receive a user selection for content having an associated price and to receive a user payment including the one or more ad values accumulated from presentation of associated advertising content to a user to purchase the content indicated by the user selection, and the processor is configured to process the payment for the price and provide the indicated content to the interface for transmission to the user device in response to successfully processing the credit.

3. The system of claim 1 wherein the ad value is digital cash.

4. The system of claim 3 wherein ad value includes an associated time limit after which the ad value expires.

5. The system of claim 1 wherein the processor is configured to combine the ad value to the advertising content as a watermark.

6. The system of claim 1 wherein ad value is specified for a domain and may be redeemed only for content corresponding to the domain.

7. The system of claim 1 wherein the ad value is a general ad value provided to more than one user device.

8. A user device to communicate with one or more content providers over a communications path, the device comprising:

an interface to communicate with the communication path, to receive content from the content provider, and to receive combined advertising content and ad values;

an interleaver to insert the advertising content in the content provider content for presentation to a user; and

an ad value decoder to credit a user with the ad value associated with the inserted advertising content.

9. The user device of claim 8 wherein the content received from the content provider includes one of temporal, spatial, or geometric interleaving cues and the interleaver inserts the advertising content according to the cues.

10. The user device of claim 8 wherein the ad value is digital cash.

11. The user device of claim 8 further comprising a bank to store the credit associated with ad values accumulated from presenting advertising content.

12. The user device of claim 8 further comprising a user interface to select content from the content provider having an associated price, wherein the interface is configured to send the decoded ad values to the content provider commensurate with the price and receive the selected content for presentation to a user.

13. A method of providing content from a content provider to a user device over a communications path, the method comprising:

receiving advertising content from a sponsor;

determining one or more ad values associated with presenting the advertising content to a user that may be redeemed to purchase content or services;

combining the advertising content with the one or more ad values; and

transmitting the combined ad value and advertising content to a user device for presentation to a user.

14. The method of claim 13 further comprising:

receiving a user selection for content or a service having an associated price from the user device;

receiving a user payment from the user device including the one or more ad values accumulated from presentation of associated advertising content to a user to purchase of the content or service indicated by the user selection;

processing the payment for the price; and

providing the indicated content or service to the user device in response to successfully processing the payment.

15. The method of claim 13 wherein transmitting ad value and receiving the user credit includes transmitting and receiving digital cash.

16. The method of claim 13 wherein transmitting the ad value and receiving the user credit includes transmitting a general ad value provided to more than one user device and receiving the general ad value and a user identification.

17. The method of claim 13 wherein combining the ad value with the advertising content further comprises adding the ad value to the advertising content as a digital watermark.

18. The method of claim 13 wherein determining an ad value further comprises determining an ad value specified for a domain that may be redeemed only for content corresponding to the domain.

19. A method for compensating a user for the presentation of advertising content transmitted to a user device over a communications path, the method comprising:

receiving content from the content provider,

receiving combined advertising content and ad values;

inserting the advertising content in the content provider content;

presenting the advertising content to the user; and

crediting a user with the ad value associated with the presented advertising content.

20. The method of claim 19 wherein inserting advertising content including inserting the advertising content according to one of temporal, spatial, or geometric interleaving cues provided in the received content provider content.

21. The method of claim 19 wherein receiving the combined advertising content and ad values includes receiving advertising content embedded with digital cash.

22. The method of claim 19 wherein receiving the combined advertising content and ad values includes receiving advertising content embedded with a general ad value provide to more than one user.

23. The method of claim 19 further comprising storing the credit associated with ad values accumulated from presenting advertising content.

24. The method of claim 19 further comprising selecting a content or service from the content provider having an associated price, transmitting the credited ad values to the content provider commensurate with the price;

and receiving the selected content for presentation to a user or providing the service.