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PROVIDING COMPENSATION TO SUPPLIERS OF INFORMATION

  • US 20090076914A1
  • Filed: 08/12/2008
  • Published: 03/19/2009
  • Est. Priority Date: 09/19/2007
  • Status: Abandoned Application
First Claim
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1. Apparatus for providing compensation to suppliers of information, the apparatus comprising:

  • a storage device; and

    a server computing device in communication with the storage device and configured to interact over a communications system with one or more client computing devices, each of the client computing devices having associated therewith one or more user profiles, each of the user profiles including one or more user profile information items, each of the user profile information items from one of one or more suppliers, the server computing device also configured to execute one or more computer programs that, for each of the user profiles;

    collect the user profile information items based on a user employing one of the client computing devices to access over the communications system web pages of one or more of the suppliers;

    determine the identity of each of the suppliers associated with each of the collected user profile information items, and store in the storage device information about those identities and associations;

    select, based on the user profile, one or more advertisements from a plurality of possible advertisements, and store in the storage device the selected advertisements and information about the user profile upon which the selection was based;

    present one or more of the selected advertisements as a user employs one of the client computing devices to access over the communications system web pages that include one or more advertisement spaces;

    access at least some of the information stored in the storage device to determine the identity of at least one of the suppliers associated with at least one of the user profile items used in the selection of at least one of the presented advertisements; and

    provide compensation to at least the at least one supplier whose identity was determined.

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