Method and system for providing micro-targeted mobile advertisements

• US 20090076915A1
• Filed: 08/14/2008
• Published: 03/19/2009
• Est. Priority Date: 08/14/2007
• Status: Abandoned Application

• Current Assignee: Martin D. Tighe
• Original Assignee: Martin D. Tighe
• Inventors: Tighe, Martin D.
• Application Number:
  US12/191,944
• Publication Number:
  US 20090076915A1
• Time in Patent Office: Days
• US Class Current: 705/14.620
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0265 Vehicular advertisement
• CPC Class Codes: H04M 3/4878 Advertisement messages

Abstract

The present invention provides methods for providing advertisements using one or more vehicles, which comprise producing an advertisement for a vehicle and selecting a vehicle for the advertisement. The vehicle is selected that has a profile that corresponds to the advertisement profile. The present invention also provide systems and storage media for implementing the methods. With the methods, systems, and/or media, micro-targeted mobile advertising can be provided.

Claims

1. A method for providing micro-targeted advertisements using one or more vehicles each of the vehicles being provided with a display, the method comprising:

(a) generating an advertisement based on data received from an advertiser;

(b) generating an advertisement profile corresponding to the advertisement based on data received from the advertiser;

(c) generating a vehicle profile based on data received from an operator of each vehicle;

(d) determining which vehicle has a vehicle profile that matches the advertisement profile; and

(e) displaying the advertisement at the display of each vehicle that has been determined to have a vehicle profile that matches the advertisement profile.

2. The method of claim 1, wherein the advertisement profile and the vehicle profile each comprise at least one item of vehicle-dependent information, at least one item of vehicle operator-dependent information, or both.

3. The method of claim 2, wherein the vehicle-dependent information is at least one selected from the group comprising vehicle make (brand), model, color, weight, and height.

4. The method of claim 2, wherein the vehicle operator-dependent information is at least one selected from the group comprising gender, age, number of vehicles owned or rented, education, marital status, number of children, household income, zip code, number of houses owned or rented, amount of travel, alcohol use, tobacco use, health, physical exercise frequency, restaurant usage style, religion and hobbies.

5. The method of claim 1, further comprising detecting vehicle traveling information of each vehicle.

6. The method of claim 5, wherein the vehicle traveling information is at least one selected from the group comprising a location of the vehicle, a speed of the vehicle, a distance the vehicle has traveled or is anticipated to travel, and a time for which the vehicle has traveled or is anticipated to travel.

7. The method of claim 6, further comprising charging the advertiser based on time for which the advertisement has been displayed, location at which the advertisement has been displayed, or both.

8. The method of claim 6, further comprising charging the advertiser based on the number of miles the vehicle has been operated with the advertising.

9. The method of claim 6, further comprising crediting the vehicle operator based on time for which the advertisement has been displayed, location at which the advertisement has been displayed, or both.

10. The method of claim 6, further comprising crediting the vehicle operator based on the number of miles the vehicle has been operated with the advertising.

11. The method of claim 1, further comprising updating at least one of the vehicle profile, the advertisement, and the advertisement profile.

12. The method of claim 11, wherein the updating is performed manually or automatically.

13. The method of claim 1, further comprising transmitting information to a communication device near one or more of the vehicles.

14. The method of claim 13, wherein the communication device is at least one selected from the group comprising:

(i) a wireless communication device, (ii) a Bluetooth device, (iii) an Internet device, (iv) a telephone device, (v) a portable computing device, (vi) a personal digital assistant (PDA), and (vii) a pager.

15. The method of claim 13, wherein the information to be transmitted is at least one selected from the group comprising directions, coupons, web links, and click-to-call.

16. The method of claim 13, wherein the information comprises printed image, electronic visual data, electronic audio data and any combination thereof.

17. The method of claim 1, further comprising having the vehicle operator provide advertising materials to on-site-consumers.

18. The method of claim 1, wherein the display is at least one selected from the group comprising liquid crystal, LED, gas plasma, electronic ink, electronic paper, cathode ray tube display and poster-type billboard.

19. The method of claim 1, wherein the advertisement to be displayed in the display comprises printed image, electronic visual data, electronic audio data and any combination thereof.

20. The method of claim 1, wherein the vehicle is a non-commercial vehicle.

21. The method of claim 1, wherein the vehicle is an automobile or truck owned by a private individual.

26. A computer-readable recording medium storing a program for implementing the method according to claim 1.

22. A method for providing advertisements using one or more vehicles each of the vehicles being provided with a display, the method comprising:

(a) producing an advertisement for a vehicle; and

(b) selecting a vehicle for the advertisement.

23. The method of claim 22, wherein the vehicle is selected that has a profile that corresponds to the advertisement profile.

24. The method of claim 22, wherein the vehicle is a non-commercial vehicle.

25. The method of claim 22, wherein the vehicle is an automobile or truck owned by a private individual.

27. A system for providing micro-targeted mobile advertisements, comprising:

(a) one or more vehicles, each vehicle being provided with a display;

(b) an advertisement propagation unit for generating an advertisement based on data received from an advertiser;

(c) an advertisement profile propagation unit for generating an advertisement profile corresponding to the advertisement based on data received from the advertiser;

(d) a vehicle profile propagation unit for generating a vehicle profile based on data received from an operator of each vehicle; and

(e) a control unit for determining which vehicle has a vehicle profile that matches the advertisement profile and driving to display the advertisement at the display of the vehicle that has been determined to have a vehicle profile that matches the advertisement profile.

28. The system of claim 27, wherein the advertisement profile and the vehicle profile each comprise at least one item of vehicle-dependent information, at least one item of vehicle operator-dependent information, or both.

29. The system of claim 28, wherein the vehicle-dependent information is at least one selected from the group comprising vehicle make (brand), model, color, weight, and height.

30. The system of claim 28, wherein the vehicle operator-dependent information is at least one selected from the group comprising gender, age, number of vehicles owned or rented, education, marital status, number of children, household income, zip code, number of houses owned or rented, amount of travel, alcohol use, tobacco use, health, physical exercise frequency, restaurant usage style, religion and hobbies.

31. The system of claim 27, further comprising a vehicle traveling information detecting unit for detecting at least one selected from the group comprising a location of the vehicle, a speed of the vehicle, a distance the vehicle has traveled or is anticipated to travel, and a time for which the vehicle has traveled or is anticipated to travel.

32. The system of claim 31, wherein the vehicle traveling information detecting unit is a speedometer, a satellite positioning system, or combination thereof.

33. The system of claim 32, wherein the satellite positioning system is a GPS.

34. The system of claim 31, wherein the control unit charges the advertiser based on time for which the advertisement has been displayed, location at which the advertisement has been displayed, or both.

35. The system of claim 31, wherein the control unit charges the advertiser based on the number of miles the vehicle operated with the advertising.

36. The system of claim 31, wherein the control unit credits the vehicle operator based on time for which the advertisement has been displayed, location at which the advertisement has been displayed, or both.

37. The system of claim 31, wherein the control unit credits the vehicle operator based on the number of miles the vehicle operated with the advertising.

38. The system of claim 27, wherein the control unit updates at least one of the vehicle profile, the advertisement, and the advertisement profile.

39. The system of claim 38, wherein the updating is performed manually or automatically.

40. The system of claim 27, further comprising a transmitting unit for transmitting information to a communication device near one or more of the vehicles.

41. The system of claim 40, wherein the communication device is at least one selected from the group comprising:

(i) a wireless communication device, (ii) a Bluetooth device, (iii) an Internet device, (iv) a telephone device, (v) a portable computing device, (vi) a personal digital assistant (PDA), and (vii) a pager.

42. The system of claim 40, wherein the information to be transmitted is at least one selected from the group comprising directions, coupons, web links, and click-to-call.

43. The system of claim 40, wherein the information comprises printed image, electronic visual data, electronic audio data, or any combination thereof.

44. The system of claim 27, wherein the display is at least one selected from the group comprising liquid crystal, LED, gas plasma, electronic ink, electronic paper, and cathode ray tube display and billboard type poster.

45. The system of claim 27, wherein the advertisement to be displayed in the display comprises printed image, electronic visual data, electronic audio data, or any combination thereof.