Secure Customer Relationship Marketing System and Method
First Claim
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1. A computer network system for associating plural transactions in a retail store occurring over time with the same person or family of people involved in those transactions, said computer network system comprising:
- a POS computer system for managing transactions in said retail store; and
a central computer system;
wherein said POS computer system comprises a POS terminal at a POS in said retail store;
wherein said POS computer system comprises a POS main computer for logging data from customer'"'"'s transactions at plural POS terminals in said retail store;
network communications structure enabling said POS terminal and said POS main computer and said central computer system to communicate with one another;
wherein said POS terminal comprises at least one input device for receiving a customer'"'"'s TID and UPCs for said customer'"'"'s purchase transaction;
wherein said POS terminal comprises memory for storing said UPCs;
wherein said POS terminal comprises code for generating an encrypted TID, EncTID, from said TID;
wherein said POS terminal comprises code for transmitting said EncTID to said central computer system;
wherein said central computer system comprises a data structure in memory of said central computer system storing in association with one another said customer'"'"'s TID and an associated HHID;
wherein said central computer system comprises HHID code for determining said customer'"'"'s TID by decrypting said EncTID, determining said associated HHID associated in memory of said central computer system with said customer'"'"'s TID, and code for transmitting said associated HHID to said POS terminal during said customer'"'"'s transaction; and
wherein said POS terminal comprises code for transmitting to a network address, and in association with one another, said UPCs for said customer'"'"'s purchase transaction, a de-identified version of said TID, DeIdentTID, and said associated HHID.
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Abstract
Network systems and methods are disclosed for maintaining purchase history databases useful for targeted marketing while preventing users from obtaining access to customer financial accounts.
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Citations
20 Claims
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1. A computer network system for associating plural transactions in a retail store occurring over time with the same person or family of people involved in those transactions, said computer network system comprising:
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a POS computer system for managing transactions in said retail store; and a central computer system; wherein said POS computer system comprises a POS terminal at a POS in said retail store; wherein said POS computer system comprises a POS main computer for logging data from customer'"'"'s transactions at plural POS terminals in said retail store; network communications structure enabling said POS terminal and said POS main computer and said central computer system to communicate with one another; wherein said POS terminal comprises at least one input device for receiving a customer'"'"'s TID and UPCs for said customer'"'"'s purchase transaction; wherein said POS terminal comprises memory for storing said UPCs; wherein said POS terminal comprises code for generating an encrypted TID, EncTID, from said TID; wherein said POS terminal comprises code for transmitting said EncTID to said central computer system; wherein said central computer system comprises a data structure in memory of said central computer system storing in association with one another said customer'"'"'s TID and an associated HHID; wherein said central computer system comprises HHID code for determining said customer'"'"'s TID by decrypting said EncTID, determining said associated HHID associated in memory of said central computer system with said customer'"'"'s TID, and code for transmitting said associated HHID to said POS terminal during said customer'"'"'s transaction; and wherein said POS terminal comprises code for transmitting to a network address, and in association with one another, said UPCs for said customer'"'"'s purchase transaction, a de-identified version of said TID, DeIdentTID, and said associated HHID. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17)
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18. A method of providing a computer network system for associating plural transactions in a retail store occurring over time with the same person or family of people involved in those transactions, said method comprising:
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providing a POS computer system for managing transactions in said retail store; and providing a central computer system; wherein said POS computer system comprises a POS terminal at a POS in said retail store; wherein said POS computer system comprises a POS main computer for logging data from customer'"'"'s transactions at plural POS terminals in said retail store; providing network communications structure enabling said POS terminal and said POS main computer and said central computer system to communicate with one another; wherein said POS terminal comprises at least one input device for receiving a customer'"'"'s TID and UPCs for said customer'"'"'s purchase transaction; wherein said POS terminal comprises memory for storing said UPCs; wherein said POS terminal comprises code for generating an encrypted TID, EncTID, from said TID; wherein said POS terminal comprises code for transmitting said EncTID to said central computer system; wherein said central computer system comprises a data structure in memory of said central computer system storing in association with one another said customer'"'"'s TID and an associated HHID; wherein said central computer system comprises HHID code for determining said customer'"'"'s TID by decrypting said EncTID, determining said associated HHID associated in memory of said central computer system with said customer'"'"'s TID, and code for transmitting said associated HHID to said POS terminal during said customer'"'"'s transaction; and wherein said POS terminal comprises code for transmitting to a network address, and in association with one another, said UPCs for said customer'"'"'s purchase transaction, a de-identified version of said TID, DeIdentTID, and said associated HHID.
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19. A method of using a computer network system for associating plural transactions in a retail store occurring over time with the same person or family of people involved in those transactions, said computer network system including a POS computer system for said retail store including plural POS terminals in said retail store and a POS computer, a central computer system, and network communications structure enabling communication there between, said method comprising:
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inputting, into at least one input device of a POS terminal of said plural POS terminals, a customer'"'"'s TID and UPCs for said customer'"'"'s purchase transaction; storing, in memory of said POS terminal, said UPCs; generating, using code stored in memory of said POS terminal, an encrypted TID, EncTID, from said TID; transmitting, from said POS terminal to said central computer system, said EncTID; storing, in association with one another in a data structure in memory of said central computer system, said customer'"'"'s TID and an associated HHID; executing, in said central computer system, HHID code to (1) determine said customer'"'"'s TID by decrypting said EncTID, (2) determine said associated HHID associated in memory of said central computer system with said customer'"'"'s TID, and (3) transmit said associated HHID to said POS terminal during said customer'"'"'s transaction; and transmitting from said POS terminal to a network address, and in association with one another, said UPCs for said customer'"'"'s purchase transaction, a de-identified version of said TID, DeIdentTID, and said associated HHID. - View Dependent Claims (20)
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Specification