SYSTEM AND METHOD FOR PROVIDING USER-CUSTOMIZED EVENT

• US 20090077035A1
• Filed: 04/19/2007
• Published: 03/19/2009
• Est. Priority Date: 04/19/2006
• Status: Abandoned Application

• Current Assignee: eBay Korea Co., Ltd. (E-Mart, Inc.)
• Original Assignee: Gmarket Inc. (eBay Inc.)
• Inventors: Ku, Young Bae, Choi, Jung Du
• Application Number:
  US12/159,129
• Publication Number:
  US 20090077035A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

According to the present invention, provided is a method and system for providing an advertisement and event which is customized for web-user, in particular, to a method and system capable of providing a customized advertisement and event by searching an advertisement and event information database based on the searching condition of the obtained web-user information. A method of providing an user-customized event according to the present invention comprises receiving an information of a user accessed to web site; searching an advertisement and event providing information in a database, based on the searching condition of the received user information; and providing an advertisement and an event to the user according to the search result.

Claims

1. A method of providing a user-customized event, the method comprising:

collecting one or more information of a user accessed to an electronic site;

searching an event that provides a goods that matches with the user information among the events that is performing in the electronic site in a database of the electronic site, based on the searching condition of at least one among the collected user information; and

providing the searched event to the user accessed to the electronic site.

5. The method of any one of claims 1 to 4, wherein the event is a promotion goods event performing in the electronic site, and the promotion goods event stored in the database is classified by the name of the promotion goods to be stored.

6. The method of any one of claims 1 to 4, wherein the event is a goods advertisement sold through the electronic site, and the goods advertisement stored in the database is classified by the goods which is treated in the goods advertisement to be stored.

7. The method of claim 1, wherein the user information includes a user location information obtained from the access IP address of the user, while an event is matched in the database according to the access location of the user.

8. The method of claim 1, wherein the user information includes a searching history or a purchase history in the electronic site, and an event is matched in the database according to the searching history or the purchase history.

9. The method of claim 1, wherein the user information includes the user s registration information in the community which is operated in the electronic site, and an event is matched in the database according to the community in which the user registered.

10. The method of claim 1, wherein an event is matched in the database according to the time slot in which the user accesses to the electronic site, and the user information is the time during which the user accesses to the electronic site.

11. The method of any one of claims 1 to 4, further comprising the step of storing and managing the details of event provided, in case the searched event is provided to the user accessed to the electronic site.

12. The method of any one of claims 1 to 4, further comprising the step of storing and managing the degree of participation of the user, in case the searched event is provided to the user accessed to the electronic site.

13. The method of claim 12, further comprising the step of controlling the event which is provided to the user accessed to the electronic site according to the degree of participation of the user.

14. The method of any one of claims 1 to 4, further comprising the step of setting event information that the user wants to be provided, and the step of providing the searched event to the user accessed to the electronic site is performed, by reflecting the event information that is set.

2. A method of providing a user-customized event, the method comprising:

receiving a searching word from a user accessed to an electronic site;

searching an event that provides a goods that matches with the searching word among the events that is performing in the electronic site in a database of the electronic site, based on the searching condition of the received searching word; and

providing the searched event to the user together with a search result due to the searching word.

3. A method of providing a user-customized event, the method comprising:

storing an event that is performing in an electronic site by matching with a search result of a specific searching word;

receiving a searching word from a user accessed to the electronic site; and

providing an event to the user together with a search result due to the searching word, in case the event that matches with the received searching word exists in the database.

4. A method of providing a user-customized event, the method comprising:

determining whether a searching word is received from a user accessed to an electronic site or not;

searching an event that provides a goods that matches with the searching word among the events that is performing in the electronic site in a database of the electronic site, and providing the searched event to the user together with a search result due to the searching word, based on the searching condition of the received searching word, in case the searching word is received from the user accessed to the electronic site; and

searching an event that provides a goods that matches with the searching word among the events that is performing in the electronic site in the database, and

providing the searched event to the user accessed to the electronic site, after collecting one or more information of a user accessed to the electronic site, based on the searching condition of the collected one or more user information, in case the searching word is not received from the user accessed to the electronic site in a predetermined time.

15. A system of providing a user-customized event by using an electronic site, the system comprising:

an information collector that collects an information of a user accessed to the electronic site or a searching word;

a database that stores and manages an event relating to a product or a promotion goods corresponding to the information of the user or the searching word; and

a main server that searches an event on a product or a promotion goods that matches with the information of the user or the searching word among the events that is performing in the electronic site, and provides the searched event to the user accessed to the electronic site, based on the searching condition including at least one of the collected user information or the searching word.