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ANALYSIS OF MARKETING AND ENTERTAINMENT EFFECTIVENESS USING MAGNETOENCEPHALOGRAPHY

  • US 20090082643A1
  • Filed: 09/19/2008
  • Published: 03/26/2009
  • Est. Priority Date: 09/20/2007
  • Status: Active Grant
First Claim
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1. A system, comprising:

  • a data collection mechanism operable to obtain response data from a subject exposed to marketing stimuli, the response data obtained using a plurality of modalities including magnetoencephalography (MEG);

    a data cleanser mechanism operable to filter the response data;

    an intra-modality response synthesizer operable to enhance response data associated with each of the plurality of modalities, wherein enhancing MEG response data comprises performing dipole localization measurements;

    a cross-modality response synthesizer operable to combine response data associated with each of the plurality of modalities to validate response data in each of the plurality of modalities;

    a composite enhanced effectiveness estimator operable to generate a composite enhanced effectiveness measure of the marketing stimuli.

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