METHOD AND SYSTEM FOR SORTING ONLINE ADVERTISEMENTS
First Claim
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1. A method of providing electronic advertisements comprising:
- establishing one or more trusted primary sources;
establishing one or more trusted secondary sources, the trusted secondary sources being a function of one or more trusted primary sources;
accessing electronic advertisement data;
authenticating a source of the electronic advertisement data by verifying that the source of the electronic advertisement data is either a trusted primary source or a trusted secondary source;
selecting one or more items corresponding to electronic advertisement data from an authenticated source; and
performing a transaction relating to the one or more items when the source of the electronic advertisement data has been authenticated.
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Abstract
A method and system for sorting online advertisements to enable users of online advertising networks, auctions, merchants, etc. to identify known or trusted parties are provided. Users designate other users as friends. When a user searches for or browses through advertisements, those advertisements posted by the user'"'"'s friends are easily identified. Advertisements posted by members of the user'"'"'s network (i.e., friends of the user'"'"'s friends) are also easily identified.
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Citations
26 Claims
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1. A method of providing electronic advertisements comprising:
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establishing one or more trusted primary sources; establishing one or more trusted secondary sources, the trusted secondary sources being a function of one or more trusted primary sources; accessing electronic advertisement data; authenticating a source of the electronic advertisement data by verifying that the source of the electronic advertisement data is either a trusted primary source or a trusted secondary source; selecting one or more items corresponding to electronic advertisement data from an authenticated source; and performing a transaction relating to the one or more items when the source of the electronic advertisement data has been authenticated. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A method of providing online advertisements comprising:
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establishing one or more user accounts for an associated user; establishing one or more trusted primary sources for each user account; establishing one or more trusted secondary sources for each user account, the trusted secondary sources being a function of one or more trusted primary sources; accessing electronic advertisement data in response to a user'"'"'s command; identifying a source of the electronic advertisement data; authenticating the source of the electronic advertisement data by verifying that the source is either a trusted primary source or a trusted secondary source associated with the user account; and facilitating a transaction when the source of the electronic advertisement data has been authenticated. - View Dependent Claims (15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26)
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Specification