×

METHOD AND APPARATUS FOR IDENTIFYING CUSTOMER BEHAVIORAL TYPES FROM A CONTINUOUS VIDEO STREAM FOR USE IN OPTIMIZING LOSS LEADER MERCHANDIZING

  • US 20090083122A1
  • Filed: 09/26/2007
  • Published: 03/26/2009
  • Est. Priority Date: 09/26/2007
  • Status: Active Grant
First Claim
Patent Images

1. A computer implemented method for optimizing loss leader merchandizing, the computer implemented method comprising:

  • parsing event data to identify physical patterns of customer behavior, wherein the event data is derived from a continuous video stream captured at a retail facility;

    associating the physical patterns of customer behavior with customer profile data to form dynamic customer profiles;

    analyzing the dynamic customer profiles to identify types of customers; and

    presenting, to customers of a selected customer type, marketing incentives for a set of loss leader items, wherein the set of loss leader items are selected based on the dynamic profiles.

View all claims
  • 1 Assignment
Timeline View
Assignment View
    ×
    ×