Separation of advertising content and control
First Claim
Patent Images
1. A method comprising:
- acquiring, via a network, particular advertising content to a particular user terminal;
defining terminal-resident advertising control rules that are associated with the particular user terminal, wherein the advertising control rules are independent of the particular advertising content;
determining a triggering event associated with a runtime operation of the particular terminal;
invoking the advertising control rules in response to the triggering event; and
rendering the particular advertising content to the user via a terminal user application in accordance with the advertising control rules.
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Abstract
Customized advertising using independent ad content and ad rules involves acquiring particular advertising content to a particular user terminal. Terminal-resident advertising control rules that are associated with the particular user terminal are defined. The advertising control rules are independent of the particular advertising content. A triggering event associated with a runtime operation of the particular terminal is determined, and the advertising control rules are invoked in response to the triggering event. The particular advertising content is rendered to the user via a terminal user application in accordance with the advertising control rules.
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Citations
25 Claims
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1. A method comprising:
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acquiring, via a network, particular advertising content to a particular user terminal; defining terminal-resident advertising control rules that are associated with the particular user terminal, wherein the advertising control rules are independent of the particular advertising content; determining a triggering event associated with a runtime operation of the particular terminal; invoking the advertising control rules in response to the triggering event; and rendering the particular advertising content to the user via a terminal user application in accordance with the advertising control rules. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A terminal device comprising:
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a network interface; memory; and a processor disposed between the memory and the network interface, wherein the memory stores a user application and has instructions that causes the processor to; acquire, via the network interface, particular advertising content to the terminal device; define terminal-resident advertising control rules that are associated with the terminal device, wherein the advertising control rules are independent of advertising content; determine a triggering event associated with a runtime operation of the terminal device; invoke the terminal-resident advertising control rules in response to the triggering event; and render the particular advertising content to the user application in accordance with the advertising control rules. - View Dependent Claims (12, 13, 14, 15, 16, 17)
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18. A computer-readable storage medium having instructions executable by a processor of a terminal device for performing steps comprising:
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downloading, via a network, particular advertising content to the terminal device; defining terminal-resident advertising control rules that are associated with the terminal device, wherein the advertising control rules are independent of the particular advertising content; determining a triggering event associated with a runtime operation of the terminal device; invoking the terminal-resident advertising control rules in response to the triggering event; and rendering the particular advertising content to the user via a terminal user application in accordance with the advertising control rules. - View Dependent Claims (19)
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20. A system comprising:
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a terminal device; and means for defining terminal-resident advertising control rules that are associated with the terminal device, wherein the advertising control rules are independent of advertising content; wherein the terminal device comprises; means for downloading, via a network, particular advertising content to the terminal; means for determining a triggering event associated with a runtime operation of the terminal; means for invoking the terminal-resident advertising control rules in response to the triggering event; and means for rendering the particular advertising content to the user application in accordance with the advertising control rules. - View Dependent Claims (21, 22, 23)
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24. An apparatus comprising:
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a network interface; memory; and a processor disposed between the memory and the network interface, wherein the memory has instructions that cause the processor to; define, for each of a plurality of user terminals, advertising control rules that are associated with the respective user terminal, wherein the advertising control rules are independent of advertising content; provide the ad content to the plurality of user terminals via the network interface; provide, to each of the plurality of user terminals, the advertising control rules associated with the respective user terminal; and wherein the advertising control rules are configured to be invoked by the plurality of user terminals to render the particular advertising content by applications of the user terminals in response to a triggering event a associated with a runtime operation of each of the respective terminals. - View Dependent Claims (25)
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Specification