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Separation of advertising content and control

  • US 20090083147A1
  • Filed: 09/21/2007
  • Published: 03/26/2009
  • Est. Priority Date: 09/21/2007
  • Status: Abandoned Application
First Claim
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1. A method comprising:

  • acquiring, via a network, particular advertising content to a particular user terminal;

    defining terminal-resident advertising control rules that are associated with the particular user terminal, wherein the advertising control rules are independent of the particular advertising content;

    determining a triggering event associated with a runtime operation of the particular terminal;

    invoking the advertising control rules in response to the triggering event; and

    rendering the particular advertising content to the user via a terminal user application in accordance with the advertising control rules.

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