DATA PROCESSING SYSTEM AND DATA PROCESSING METHOD

• US 20090083149A1
• Filed: 04/25/2006
• Published: 03/26/2009
• Est. Priority Date: 04/27/2005
• Status: Active Grant

• Current Assignee: Sony Corporation (Sony Group Corp.)
• Original Assignee: Sony Corporation (Sony Group Corp.)
• Inventors: Hattori, Yasuyuki, Hosoda, Takashi, Maekawa, Takuji, Hakoishi, Takahisa, Yaegashi, Akira, Sugaya, Hiroshi, Takemura, Masaki
• Granted Patent: US 8,244,581 B2
• Time in Patent Office: Days
• US Class Current: 705/14.100
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0268 at point-of-sale [POS]

Abstract

A data processing system includes a distributing device that distributes edited advertisement data, formed by an editing device, and display terminal devices that display the edited advertisement data distributed to a first place in a predetermined territory. The display terminal devices each include a first reader/writer configured to read out from and/or write in an IC card having stored memory identification data. A second reader/writer is installed in a second place of the predetermined territory and configured to read out from and/or write in the IC card. A hysteresis management device manages hysteresis data from the first reader/writer, correlated with the memory identification data, and hysteresis data from the second reader/writer, correlated with the memory identification data. A hysteresis analysis device correlates the hysteresis data for each of the memory identification data to generate analysis data.

Claims

1. :

A data processing system comprising;

editing means for editing a plurality of advertisement data to generate edited advertisement data for distribution;

distribution means for distributing the edited advertisement data edited by said editing means over a network;

display means for displaying the distributed edited advertisement data in a first place;

said display means including first readout/write means for reading out from and writing in a memory having at least memory identification data stored therein;

second readout/write means installed in a second place different from said first place to read out from and/or write in said memory;

management means for managing hysteresis data from said first readout/write means, correlated with said memory identification data, and hysteresis data from said second readout/write means, correlated with said memory identification data; and

analysis means for correlating, for each of said memory identification data, said hysteresis data from said first readout/write means and said hysteresis data from said second readout/write means, and for generating analysis data.

2. The data processing system according to claim 1, wherein

said memory has further stored therein owner identification data correlated with said memory identification data;

and wherein

said analysis means correlates said owner identification data with said memory identification data.

3. The data processing system according to claim 2, wherein at least one of said advertisement data is advertisement data of a predetermined territory including said first place;

said editing means generates edited advertisement data in association with place identification data identifying said first place;

said display means is correlated with place identification data identifying said first place; and

wherein

said distributing means distributes said edited advertisement data to display means correlated with said place identification data coincident with place identification data of said edited advertisement data.

4. The data processing system according to claim 3, wherein

said at least one advertisement data includes coupon data;

and wherein

when advertisement data of said preset territory is accessed on said display means and a request is made for acquisition of said coupon data, said first readout/write means writes said coupon data in said memory.

5. The data processing system according to claim 4, wherein

said memory has stored therein value data correlated with said memory identification data;

said value data is managed by memory management means managing the storage contents of said memory;

said at least one memory includes coupon data;

said first readout/write means when advertisement data of said preset territory is accessed on said display means and a request for acquisition of said coupon data is made transmits to said memory management means data of said request for acquisition of said coupon data as said request data is correlated with said memory identification data;

said memory management means manages the data of said request for acquisition of said coupon data in association with said memory identification data; and

wherein

when said data of said request for acquisition of said coupon data, correlated with read-out memory identification data of said memory, is in said memory management means, said second readout/write means updates the value data stored in said memory depending on the contents of said coupon data.

6. A data processing method comprising:

editing a plurality of advertisement data to generate edited advertisement data for distribution by editing means;

distributing the advertisement data edited by said editing means by distributing means over a network;

displaying the distributed edited advertisement data by display means installed in a first place;

reading out edited advertisement data stored in a memory by first readout/write means installed in said display means;

reading out memory identification data stored in said memory, by second readout/write means installed in a second place different from said first place;

managing hysteresis data from said first readout/write means, correlated with said memory identification data, and hysteresis data from said second readout/write means, correlated with said memory identification data, by management means; and

correlating, for each of said memory identification data, said hysteresis data from said first readout/write means and said hysteresis data from said second readout/write means, and for generating analysis data, by analysis means.

7. A method for distributing advertisement data to display terminal devices from a distribution server via a relay server, comprising:

the relay server receiving status notifications of the display terminal devices from the display terminal devices and, on receipt of the status notifications, transmitting a tenor of receipt of the status notifications to the display terminal devices;

the distribution server receiving status notifications including the status of the display terminal devices from the relay server and, on receipt of the status notifications, transmitting the tenor of receipt of the status notifications to the relay server,

the distribution server determining whether the reproduction schedule of the advertisement data has been changed, and if it is determined the reproduction schedule has been changed, the distribution server transmitting a notification on the change of the reproduction schedule, along with the tenor of receipt of the status notification, to the relay server,

wherein if, after transmitting the notification on the change of the reproduction schedule, the distribution server receives a request for acquisition of the as-changed reproduction schedule, from the relay server, the distribution server sends the as-changed reproduction schedule to the relay server,

wherein if the relay server determines that the reproduction schedule acquired from the distribution server has been changed, the relay server transmits the notification on the change of the reproduction schedule, along with the tenor of receipt of the status notification, to the display terminal device, and

wherein if, after sending the notification on the change, the relay server receives a request for acquisition of the as-changed reproduction schedule, the relay server sends the as-changed reproduction schedule to the display terminal device.

8. A relay server distributing advertisement data from a distributing device over a first network, to a plural number of display terminal devices, connected over a second network to the relay server, comprising:

first communication means, communicating with the distribution device;

second communication means, communicating with the display terminal devices;

advertisement storage means for storing advertisement data;

reproduction schedule storage means for storing a reproduction schedule; and

schedule generating means for generating a schedule data,

wherein the advertisement storage means causes the advertisement data, received by the first communication means, to be stored therein,

wherein the reproduction schedule storage means stores the reproduction schedule in the display terminal devices of the advertisement data, received by the first communication means and stored in the advertisement storage means, and

wherein the schedule generating means generates a download schedule for downloading the advertisement data from the distributing device via the first communication means, beginning from the advertisement data reproduced soonest in accordance with the reproduction schedule.

9. A data processing method for a relay server distributing advertisement data, from a distribution device over a first network, to a plural number of display terminal devices connected to the relay server over a second network, comprising:

receiving a reproduction schedule for advertisement data in the display terminal devices transmitted from the distribution device;

generating a download schedule downloading the advertisement data from the distributing device in accordance with the received reproduction schedule;

downloading and saving the advertisement data in a storage in accordance with the download schedule; and

transmitting the advertisement data of the storage to the display terminal devices in accordance with the reproduction schedule.