Network Content Modification

• US 20090083274A1
• Filed: 09/21/2007
• Published: 03/26/2009
• Est. Priority Date: 09/21/2007
• Status: Active Grant

• Current Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Original Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Inventors: Roden, Barbara
• Granted Patent: US 8,620,966 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking

Abstract

Methods, systems, and computer-readable media provide for the modification of network source content. According to various embodiments described herein, source content that includes primary source content and secondary source content is received via a network. Secondary source content is identified for modification. Insertion content is identified for use in modifying the secondary source content. The secondary source content is then modified prior to providing the modified source content to a user device for presentation to a user. Content management criteria that may include provider agreements, user preferences, and a user profile may be used in the content modification procedure.

Claims

1. A method for modifying source content, comprising:

receiving a request from a user device for the source content from a network element;

retrieving the source content from the network element in response to the request, the source content comprising primary source content and secondary source content;

identifying the secondary source content from the source content for modification;

retrieving insertion content;

modifying the secondary source content with the insertion content; and

providing the source content comprising modified secondary source content to the user device.

2. The method of claim 1, wherein the source content comprises a World Wide Web (Web) page and wherein receiving a request from the user device for the source content from the network element comprises receiving a uniform source locator (URL) or selection of a hypertext link associated with the Web page from a Web browser of the user device.

3. The method of claim 2, wherein the secondary source content comprises an advertisement on the Web page.

4. The method of claim 1, wherein identifying the secondary source content from the source content for modification comprises identifying a multimedia component of the source content.

5. The method of claim 4, wherein modifying the secondary source content with the insertion content comprises prepending the insertion content to the multimedia component at a location within the source content occupied by the multimedia component such that the insertion content is displayed for a duration prior to the display of the multimedia component.

6. The method of claim 5, wherein prepending the insertion content to the multimedia component at a location within the source content occupied by the multimedia component comprises modifying an original playback duration of the multimedia component to a modified playback duration such that the duration of the display of the insertion content followed by the duration of the modified playback duration of the multimedia component are together equivalent to the original playback duration of the multimedia component.

7. The method of claim 1, wherein modifying the secondary source content with the insertion content comprises replacing the secondary source content with the insertion content.

8. The method of claim 1, wherein modifying the secondary source content with the insertion content comprises modifying the source content such that the user device will alternate between displaying the secondary source content and displaying the insertion content.

9. The method of claim 1, wherein identifying the secondary source content from the source content for modification comprises identifying the secondary source content according to a provider agreement.

10. The method of claim 1, wherein retrieving insertion content comprises determining the insertion content according to viewer preferences.

11. The method of claim 1, further comprising retrieving content management criteria, wherein identifying the secondary source content from the source content for modification comprises utilizing the content management criteria to identify the secondary source content from the source content for modification, and wherein retrieving insertion content comprises utilizing the content management criteria to identify and retrieve insertion content.

12. The method of claim 11, wherein the content management criteria comprises user preferences and terms of a user subscription.

13. A computer-readable medium having computer-executable instructions stored thereon which, when executed by a computer, cause the computer to:

receive a request from a user device for source content from a network element;

retrieve the source content from the network element in response to the request, the source content comprising primary source content and secondary source content;

identify the secondary source content from the source content for modification;

retrieve insertion content;

modify the secondary source content with the insertion content; and

provide the source content comprising modified secondary source content to the user device.

14. The computer-readable medium of claim 13, wherein the source content comprises a Web page and wherein causing the computer to receive the request from the user device for source content from the network element comprises causing the computer to receive a URL or selection of a hypertext link associated with the Web page from a Web browser of the user device.

15. The computer-readable medium of claim 14, wherein the insertion content comprises a plurality of secondary content instances, each secondary content instance associated with the plurality of secondary content instances according to a theme.

16. The computer-readable medium of claim 14, wherein retrieving insertion content comprises determining the insertion content according to technological capabilities of the user device.

17. The computer-readable medium of claim 14, wherein the secondary source content comprises a first advertisement on the Web page, wherein the insertion content comprises a second advertisement, and wherein causing the computer to retrieve the second advertisement comprises causing the computer to select the second advertisement according to user preferences created from user voting actions.

18. A system for modifying source content, comprising:

means for receiving a request from a user device for the source content from a network element;

means for retrieving the source content from the network element in response to the request, the source content comprising primary source content and secondary source content;

means for identifying the secondary source content from the source content for modification;

means for retrieving insertion content;

means for modifying the secondary source content with the insertion content; and

means for providing the source content comprising modified secondary source content to the user device.

19. The system of claim 18, wherein the source content comprises a Web page and wherein the means for receiving the request from the user device for source content from the network element comprises receiving a URL or selection of a hypertext link associated with the Web page from a Web browser of the user device.

20. The system of claim 19, wherein the secondary source content comprises an advertisement, wherein the means for identifying the secondary source content from the source content for modification comprises utilizing a provider agreement to select the advertisement for modification, wherein the means for modifying the advertisement with the insertion content comprises prepending the insertion content to the advertisement.