MEASURING USER ENGAGEMENT DURING PRESENTATION OF MEDIA CONTENT

• US 20090083631A1
• Filed: 08/25/2008
• Published: 03/26/2009
• Est. Priority Date: 09/20/2007
• Status: Active Grant

• Current Assignee: Disney Enterprises Incorporated (The Walt Disney Company)
• Original Assignee: Disney Enterprises Incorporated (The Walt Disney Company)
• Inventors: Liu, Ely, Manzari, Giuseppe, Sidi, Ariff, Hedinsson, Skarpi
• Granted Patent: US 9,191,450 B2
• Time in Patent Office: Days
• US Class Current: 715/721
• CPC Class Codes: G06F 3/0481 based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance
• CPC Class Codes: G06F 3/0484 for the control of specific functions or operations, e.g. selecting or manipulating an object, an image or a displayed text element, setting a parameter value or selecting a range
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04L 12/1859 adapted to provide push services, e.g. data channels
• CPC Class Codes: H04L 65/1083 In-session procedures
• CPC Class Codes: H04L 65/70 Media network packetisation
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34
• CPC Class Codes: H04N 21/254 Management at additional data server, e.g. shopping server, rights management server arrangements for maintenance or administration in data networks H04L41/00; network services using third party service providers H04L67/53
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/44224 Monitoring of user activity on external systems, e.g. Internet browsing
• CPC Class Codes: H04N 21/458 Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations arrangements for replacing or switching information during the broadcast or during the distribution H04H20/10
• CPC Class Codes: H04N 21/4667 Processing of monitored end-user data, e.g. trend analysis based on the log file of viewer selections
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

The subject matter disclosed herein relates to distribution of media content.

Claims

1. A method comprising:

determining a plurality of user interaction indices associated with a corresponding plurality of gated media content segment presentations; and

identifying at least one subsequent media content segment based, at least in part, on at least two of said plurality of user interaction indices.

2. The method as recited in claim 1, and further comprising:

rendering at least one of said gated media content segment presentations;

measuring user interaction data during at least a portion of said at least one gated media content segment presentation, said user interaction data being temporally associated with a threshold event that occurs after a start of said at least one gated media content segment presentation;

determining at least one user engagement value based, at least in part, on said user interaction data; and

wherein determining said plurality of user interaction indices comprises determining at least one of said user interaction indices based, at least in part, on said at least one user engagement value.

3. The method as recited in claim 1, wherein at least a first one of said gated media content segment presentations comprises a first advertisement, and at least a second one of said gated media content segment presentations comprises a second advertisement.

4. The method as recited in claim 3, wherein said first and second advertisements are the same advertisement.

5. The method as recited in claim 1, wherein said at least one subsequent media content segment comprises another gated media content segment.

6. A system comprising:

at least a first computing platform, said first computing platform being adapted to;

determine a plurality of user interaction indices associated with a corresponding plurality of gated media content segment presentations; and

identify at least one subsequent media content segment based, at least in part, on at least two of said plurality of user interaction indices.

7. The system as recited in claim 6, and further comprising:

at least a second computing platform operatively coupled to at least said first computing platform, said second computing platform being adapted to;

render at least one of said gated media content segment presentations, and

measure user interaction data during at least a portion of said at least one gated media content segment presentation, said user interaction data being temporally associated with a threshold event that occurs after a start of said at least one gated media content segment presentation;

wherein at least one of said first or second computing platforms is adapted to determine at least one user engagement value based, at least in part, on said user interaction data; and

wherein said first computing platform is adapted to determine at least one of said user interaction indices based, at least in part, on said at least one user engagement value.

8. The system as recited in claim 6, wherein at least a first one of said gated media content segment presentations comprises first advertisement information, and at least a second one of said gated media content segment presentations comprises second advertisement information.

9. The system as recited in claim 8, wherein said first advertisement information is different from said second advertisement information.

10. The system as recited in claim 6, wherein said at least one subsequent media content segment comprises another gated media content segment.

11. An article comprising:

a storage medium comprising machine-readable instructions stored thereon which, if executed on a computing platform, are adapted to cause said computing platform to;

determine a plurality of user interaction indices associated with a corresponding plurality of gated media content segment presentations; and

identify at least one subsequent media content segment based, at least in part, on at least two of said plurality of user interaction indices.

12. A method comprising:

accessing user interaction data associated with a presentation rendered based, at least in part, on at least a portion of a gating segment of a media content segment, wherein said presentation comprises a threshold event that occurs after a start of said presentation and said user interaction data is temporally associated with said threshold event; and

determining at least one user engagement value based at least in part on said user interaction data.

13. The method as recited in claim 12, wherein said at least one user engagement value comprises at least one user engagement index.

14. The method as recited in claim 13, wherein said at least one user engagement index is associated with a plurality of presentations of said portion of said gating segment.

15. The method as recited in claim 13, wherein said at least one user engagement index is associated with at least one other presentation rendered based, at least in part, on at least a portion of at least one other gating segment.

16. The method as recited in claim 12, further comprising:

identifying at least a portion of a subsequent media content segment based at least in part on said user engagement value.

17. The method as recited in claim 12, wherein determining said at least one user engagement value further comprises:

determining at least one user engagement index selected from a group of indices comprising;

an under-threshold index, an over-threshold index, and a time over-threshold index.

18. The method as recited in claim 12, wherein said user interaction data is associated with a first user, the method further comprising:

accessing subsequent user interaction data associated with said first user, said subsequent user interaction data being associated with a subsequent presentation rendered based, at least in part, on said portion of said gating segment; and

determining said at least one user engagement value based at least in part on said subsequent user interaction data.

19. The method as recited in claim 12, wherein said user interaction data is associated with a first user, the method further comprising:

accessing additional first user interaction data associated with said first user, said additional first user interaction data being associated with an additional presentation rendered based, at least in part, on at least a portion of another gating segment; and

determining said at least one user engagement value based at least in part on said additional first user interaction data.

20. The method as recited in claim 12, wherein said user interaction data is associated with a first user, the method further comprising:

accessing second user interaction data associated with a second user, said second user interaction data being associated with a separate presentation of said portion of said gating segment; and

determining said at least one user engagement value based at least in part on said second user interaction data.

21. The method as recited in claim 12, wherein said user interaction data is associated with a first user, the method further comprising:

accessing additional second user interaction data associated with a second user, said additional second user interaction data being associated with a separate presentation rendered based, at least in part, on at least a portion of another gating segment; and

determining said at least one user engagement value based at least in part on said additional user interaction data.

22. The method as recited in claim 12, further comprising:

accessing additional information data; and

determining said at least one user engagement value based at least in part on at least a portion of said additional information data.

23. An apparatus comprising:

a computing platform, said computing platform being adapted to;

access user interaction data associated with a presentation of at least a portion of a gating segment of a media content segment, wherein said presentation comprises a threshold event that occurs after a start of said presentation and said user interaction data is temporally associated with said threshold event; and

determine at least one user engagement value based at least in part on said user interaction data.

24. The apparatus as recited in claim 23, wherein said at least one user engagement value comprises at least one user engagement index.

25. The apparatus as recited in claim 24, wherein said at least one user engagement index is selected from a group of indices comprising an under-threshold index, an over-threshold index, and a time over-threshold index.

26. The apparatus as recited in claim 24, wherein said at least one user engagement index is associated with a plurality of presentations of said portion of said gating segment.

27. The apparatus as recited in claim 24, wherein said at least one user engagement index is associated with at least one other presentation of at least a portion of at least one other gating segment.

28. The apparatus as recited in claim 23, wherein said presentation further comprises a user interactive mechanism adapted to be operatively selected as a result of said threshold event, and wherein upon selection of said user interactive mechanism said presentation is complete.

29. The apparatus as recited in claim 23, said computing platform being further adapted to:

access additional information data; and

determine said at least one user engagement value based at least in part on at least a portion of said additional information data.

30. An article comprising:

a storage medium comprising machine-readable instructions stored thereon which, if executed on a computing platform, are adapted to cause said computing platform to;

access user interaction data associated with a presentation of at least a portion of a gating segment of a media content segment, wherein said presentation comprises a threshold event that occurs after a start of said presentation and said user interaction data is temporally associated with said threshold event; and

determine at least one user engagement value based at least in part on said user interaction data.

31. A method comprising:

accessing at least a portion of a gating segment of a media content segment;

rendering a presentation based, at least in part, on said portion of said gating segment;

gathering user interaction data from at least one user interface device during at least a portion of said presentation; and

initiating a threshold event associated with said gating segment during said presentation, wherein said threshold event occurs after a start of said presentation and said user interaction data is temporally associated with said threshold event.

32. The method as recited in claim 31, further comprising:

providing said user interaction data to a network.

33. The method as recited in claim 31, wherein initiating said threshold event further comprises:

initiating a user interactive mechanism adapted to be operatively selected in response to said threshold event; and

detecting a user selection of said user interactive mechanism.

34. The method as recited in claim 32, wherein providing said user interaction data to said network further comprises:

providing additional information data to said network.

36. The apparatus as recited in claim 34, wherein said computing platform is further adapted to:

transmit said user interaction data.

38. The apparatus as recited in claim 34, wherein said user interaction data is associated with at least one user initiated action selected from a group of actions comprising a selection action, a pointer movement action, a pointer position action, and a key entry action.

35. An apparatus comprising:

a computing platform, said computing platform being adapted to;

access at least a portion of a gating segment of a media content segment;

render a presentation based, at least in part, on at least said portion of said gating segment;

gather user interaction data during at least a portion of said presentation; and

initiate a threshold event associated with said gating segment during said presentation, wherein said threshold event occurs after a start of said presentation and said user interaction data is temporally associated with said threshold event.

37. The apparatus as recited in claim 35, wherein said media content segment further comprises at least a portion of a protected segment associated with said gating segment.

39. The apparatus as recited in claim 35, wherein said computing platform is further adapted to:

initiate a user interactive mechanism adapted to be operatively selected in response to said threshold event; and

detect a user selection of said user interactive mechanism.

40. The apparatus as recited in claim 39, said computing platform being further adapted to:

transmit said user interaction data in response to detecting said user selection of said user interactive mechanism.

41. The apparatus as recited in claim 35, said computing platform being further adapted to:

receive at least said portion of said gating segment.

42. An article comprising:

a storage medium comprising machine-readable instructions stored thereon which, if executed on a computing platform, are adapted to cause said computing platform to;

access at least a portion of a gating segment of a media content segment;

provide a presentation of at least said portion of said gating segment;

gather user interaction data during at least a portion of said presentation; and

initiate a threshold event associated with said gating segment during said presentation, wherein said threshold event occurs after a start of said presentation and said user interaction data is temporally associated with said threshold event.

43. The article as recited in claim 42, wherein said machine-readable instructions, if executed on said computing platform, are adapted to cause said computing platform to;

transmit said user interaction data.

44. The article as recited in claim 42, wherein said user interaction data is associated with at least one user initiated action selected from a group of actions comprising a selection action, a pointer movement action, a pointer position action, and a key entry action.