Measuring Physiological Response to Media for Viewership Modeling

• US 20090088610A1
• Filed: 09/08/2008
• Published: 04/02/2009
• Est. Priority Date: 03/02/2007
• Status: Abandoned Application

• Current Assignee: Nielsen Company (US) LLC (RR Donnelley & Sons Company)
• Original Assignee: Nielsen Company (US) LLC (RR Donnelley & Sons Company)
• Inventors: Lee, Michael J., Lee, Hans C., Williams, William H., Hong, Tim
• Application Number:
  US12/206,702
• Publication Number:
  US 20090088610A1
• Time in Patent Office: Days
• US Class Current: 600/301
• CPC Class Codes: A61B 5/0002 Remote monitoring of patients using telemetry, e.g. transmission of vital signals via a communication network A61B5/07 takes precedence; transmission systems for measured values G08C; transmission H04B; transmission of digital information H04L; wireless communication networks H04W
• CPC Class Codes: A61B 5/0816 Measuring devices for examining respiratory frequency measuring frequency of electric signals G01R23/00
• CPC Class Codes: A61B 5/16 Devices for psychotechnics using teaching or educational appliances G09B1/00 - G09B7/00; Testing reaction times ; Devices for evaluating the psychological state
• CPC Class Codes: A61B 5/165 Evaluating the state of mind, e.g. depression, anxiety
• CPC Class Codes: A61B 5/318 Heart-related electrical modalities, e.g. electrocardiography [ECG]
• CPC Class Codes: A61B 5/369 Electroencephalography [EEG] devices for psychotechnics A61B5/16
• CPC Class Codes: A61B 5/6814 Head

Abstract

Embodiments of a system to accurately record a viewer'"'"'s emotion as he or she is watching or listening to media content are described. The system records physiological data from viewers and transmits it back to a central location as viewers watch, listen to, or otherwise interact with media such as TV, radio, video games, web sites or other media. An integrated physiological sensing device measures viewers'"'"' cognitive and emotional responses to media and transmits to a base station in close proximity to the sensing device. The physiological sensing base station can be integrated into home electronics devices such as digital video recorders, TV cable boxes, video cassette recorders, DVD players and gaming systems to record viewer'"'"'s emotional and cognitive responses to the media and combining this response with context data from the electronics equipment to know what the viewer is responding to.

Claims

1. A system comprising:

a media delivery device configured to provide media content to a viewer;

a sensor assembly attached to one or more parts of a user'"'"'s body, and configured to measure one or more physiological characteristics of the user while the viewer perceives the media content provided by the media delivery device;

a receiver circuit configured to receive data relating to the one or more physiological characteristics of the user; and

a physiological sensing process configured to interpret the physiological data to assess an emotional response of the viewer to the media content.

2. The system of claim 1 further comprising a content analyzer component configured to extract certain information from the media content, and to correlate specific portions of the media content with specific emotional responses.

3. The system of claim 2 further comprising a viewer profile component providing objective viewer profile information to supplement the emotional response.

4. The system of claim 1 wherein the physiological characteristics are selected from the group consisting of:

brainwave activity, breath, heartbeat, eye movement, body motion, and temperature.

5. The system of claim 1 wherein the media delivery device is one of a television or a computer monitor.

6. The system of claim 1 wherein the sensor assembly comprises a head gear positioned on the head of the user and positioned to transmit the signal in the direction of the media delivery device.

7. The system of claim 1 wherein the physiological sensing process is integrated within a media playback device coupled to the media delivery device.

8. The system of claim 7 wherein the media playback device is selected from the group consisting of:

a digital video recorder, a TV cable box, a video cassette recorder, DVD player, and a gaming system.