BID BASED ADVERTISING TO TELECOMMUNICATION DEVICES

• US 20090089144A1
• Filed: 10/01/2007
• Published: 04/02/2009
• Est. Priority Date: 10/01/2007
• Status: Abandoned Application

• Current Assignee: Rickey Edward Jr. Hodge
• Original Assignee: Rickey Edward Jr. Hodge
• Inventors: Hodge, Rickey Edward JR.
• Application Number:
  US11/865,074
• Publication Number:
  US 20090089144A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0275 Auctions

Abstract

A method whereby a telecommunication device receives a transmitted advertisement from a plurality of advertisers willing pay for the transmission of advertisements, by bidding for priority transmission to a calling party'"'"'s telecommunication device within one or more cellular networks, whose predetermined attributes match the advertiser'"'"'s predetermined criteria.

Claims

1. A method for selecting and transmitting an advertisement to a user in a telecommunication system, comprising the steps of:

receiving a call from a telecommunication device, the call comprising call origination information;

comparing the call origination information to triggering criteria and triggering if the call origination information meets the triggering criteria, the call origination information including data uniquely identifying the cellular telecommunication device;

selecting an advertisement based on one or more sponsor attributes in response to the triggering, the step of selecting the advertisement based on one or more sponsor attributes in response to the triggering, comprising the steps of;

validating the call origination data transmitted by the telecommunication device using the data transmitted by the telecommunication device;

selecting the advertisement based on a bid placed by a sponsor; and

transmitting the selected advertisement to be received by the telecommunication device.

2. The method in accordance with claim 1 wherein the call origination information includes telecommunication device identification data uniquely identifying the telecommunication device, and wherein the step of triggering comprises the steps of comparing the identification data to a database comprising a plurality of predetermined identification numbers and triggering if the data transmitted by the telecommunication device is equal to one of the plurality of predetermined identification numbers within the database.

3. The method in accordance with claim 1 wherein the call origination information includes called number data, and wherein the step of triggering comprises the steps of comparing the called number data to a database comprising a plurality of predetermined called numbers and triggering if the called number data of the subscriber station is equal to one of the plurality of predetermined called numbers within the database.

4. The method in accordance with claim 1 wherein the call origination information includes called party information, and the method further includes the step of requiring the service control point to instruct the mobile switching office to release the suspension of the calling party'"'"'s original call and to process the call to the original destination defined by the transmitted called party information after the selected advertisement is transmitted.

5. The method in accordance with claim 1 wherein the call origination information includes telecommunication device identification data uniquely identifying the telecommunication device.

6. The method in accordance with claim 1 wherein the selected advertisement is an audible announcement, video, image, text display or any combination of the aforementioned methods.

7. The method in accordance with claim 1 wherein the one or more attributes includes location data that identifies the location of the telecommunication device and the selected message is selected based on the location of the telecommunication device.

8. The method in accordance with claim 7 further comprising the step of generating the location data based on the location of the telecommunication device.

9. The method in accordance with claim 1 wherein one or more sponsor attributes are created by establishing an advertising campaign, comprising the steps of:

a sponsor identifying criteria to be used, in whole or in part, to determine to what telecommunication device the advertisement is to be transmitted;

the sponsor establishing a monetary bid amount that it is willing to pay to have the advertisement transmitted to a telecommunication device; and

the sponsor establishing the advertisement to be transmitted.

10. The method in accordance with claim 1 wherein the advertisement is selected based on one or more predefined criteria associated with a particular advertising campaign and telecommunication device profile using a relevancy match and bid selection process, comprising the steps of:

relevancy matching the sponsor'"'"'s advertising campaign criteria and bid amount with existing telecommunication device profiles; and

selecting an advertisement based on the relevancy match and on the location of the cellular telecommunication device.