METHOD AND APPARATUS FOR CONTROLLING AN AVATAR'S LANDING ZONE IN A VIRTUAL ENVIRONMENT
First Claim
1. A method of providing a landing zone in a virtual environment, the method comprising act of:
- accessing a network by providing a user identifier;
retrieving a user profile based on the user identifier;
determining the landing zone based on the retrieved user profile; and
rendering the virtual environment based on the determined landing zone.
1 Assignment
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Accused Products
Abstract
A system, method and device for providing a landing zone in a virtual environment including accessing a network by providing a user identifier, retrieving a user profile based on the user identifier, determining the landing zone based on the retrieved user profile, and rendering the virtual environment based on the determined landing zone. The method may include initiating rendering of a user avatar at the landing zone. The landing zone may be an advertiser sponsored area within the virtual environment. The landing zone may be related to one or more of advertiser products, objects and trademarks including where those products/objects/trademarks are placed in the virtual environment, including placement with relation to the user avatar. The advertiser related object may be selected based on the retrieved user profile. Rendering the virtual environment may include initiating a login of a user on a server device hosting the virtual environment.
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Citations
24 Claims
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1. A method of providing a landing zone in a virtual environment, the method comprising act of:
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accessing a network by providing a user identifier; retrieving a user profile based on the user identifier; determining the landing zone based on the retrieved user profile; and rendering the virtual environment based on the determined landing zone. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A method of receiving advertiser compensation for providing user access to a landing zone within a virtual environment, the method comprising acts of:
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maintaining a count of users provided to an advertiser'"'"'s landing zone; providing the count of users to an advertiser related to the advertiser'"'"'s landing zone; and receiving compensation from the advertiser based on the count. - View Dependent Claims (14, 15, 16, 17, 18)
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19. An application embodied on a computer readable medium arranged to coordinate advertiser compensation for providing user access to a landing zone within a virtual environment, the application comprising:
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a portion configured to maintain a count of users provided to an advertiser'"'"'s landing zone; a portion configured to provide the count of users to an advertiser related to the advertiser'"'"'s landing zone; and a portion configured to receive compensation from the advertiser based on the count. - View Dependent Claims (20, 21, 22, 23, 24)
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Specification