DISTRIBUTED LIVE MULTIMEDIA MONETIZATION MECHANISM AND NETWORK

• US 20090089162A1
• Filed: 09/28/2007
• Published: 04/02/2009
• Est. Priority Date: 09/28/2007
• Status: Abandoned Application

• Current Assignee: Oath Inc. (Verizon Communications Inc.)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: O'Sullivan, Joseph, Martinez, Ron, Athsani, Athellina, Davis, Marc, Higgins, Chris W.
• Application Number:
  US11/864,864
• Publication Number:
  US 20090089162A1
• Time in Patent Office: Days
• US Class Current: 705/14.730
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 30/0283 Price estimation or determination

Abstract

Methods, systems and computer readable media for managing monetization of live multimedia content include receiving multimedia content from capturing devices in substantial real-time. The capturing devices identify a type of content being captured or location of capture. One or more promotional media from the multimedia content are identified. The identified promotional media is matched with one or more promotional advertisements. The identified promotional media is integrated with the one or more promotional advertisements to generate a composite multimedia stream and the composite multimedia stream is presented to receiving devices in substantial real-time as well as over time. Monetization revenue based on interactions at the receiving devices is tracked. The monetization revenue depends on monetization criteria associated with the promotional media of the multimedia content.

Claims

1. A method for managing monetization of live multimedia content, the method comprising:

receiving multimedia content from capturing devices in substantial real-time, the capturing devices identifying a type of content being captured or location of capture;

identifying one or more promotional media from the multimedia content, the identified promotional media being matched with one or more promotional advertisements;

integrating one or more promotional advertisements with the identified promotional media to generate a composite multimedia stream;

presenting the composite multimedia stream at receiving devices; and

tracking monetization revenue based on interactions at the receiving devices,

wherein the monetization revenue depend on monetization criteria associated with the promotional media of the multimedia content.

2. The method for managing monetization of live multimedia content of claim 1, wherein receiving multimedia content further comprising:

identifying a ranking algorithm for the multimedia content; and

generating an ordered multimedia stream, the ordered multimedia stream generated by organizing the received multimedia content based on information obtained from the ranking algorithm.

3. The method for managing monetization of live multimedia content of claim 2, wherein integrating the promotional media further comprising:

determining a location or layer on a display screen associated with the receiving devices for placement of one or more promotional advertisements related to the promotional media within the multimedia stream based on the monetization criteria;

wherein the integrating of the one or more promotional advertisements includes placing the promotional advertisements at the location or layer on the display screen associated with the receiving devices.

4. The method for managing monetization of live multimedia content of claim 3, wherein each of the promotional advertisements is obtained from a database, and examination of the attributes of the promotional media enable identification of at least one link to selected ones of the promotional advertisements.

5. The method for managing monetization of live multimedia content of claim 3, wherein the promotional advertisements are capable of being integrated manually by a user capturing or viewing the promotional media, or automatically by a system associated with generating the composite multimedia stream.

6. The method for managing monetization of live multimedia content of claim 3, wherein the promotional advertisement is interactive.

7. The method for managing monetization of live multimedia content of claim 6, wherein the promotional advertisement includes one or more of a multimedia clip, an audio clip, graphics, text, or animation.

8. The method for managing monetization of live multimedia content of claim 3, wherein monetization criteria includes at least one of promotional media placement relative to the multimedia stream, featured angle of the promotional media, featured time of the promotional media, popularity of the multimedia stream, type of event/topic being captured by the multimedia stream, or targeted audience.

9. The method for managing monetization of live multimedia content of claim 3, wherein tracking monetization revenue further comprising:

obtaining feedback from the receiving devices in substantial real-time, the feedback determining actions and interactions associated with each of the one or more promotional advertisements;

evaluating monetization revenue for each of the promotional advertisements using a revenue sharing algorithm based on the feedback from the receiving devices, the revenue sharing algorithm scaling monetization revenue based on the ranking algorithm.

10. A system for managing monetization of live multimedia content, comprising:

a plurality of capturing devices configured to capture and transmit multimedia content in substantial real-time over a communication network, the capturing devices identifying a type of content being captured or location of capture;

a plurality of receiving devices configured to receive the multimedia content and to provide feedback in substantial real-time over a communication network;

a feedback engine communicatively connected to the plurality of capturing devices and receiving devices, the feedback engine configured to process requests for multimedia content by at least one of validating, retrieving, indexing, or prioritizing multimedia content based on search preference and to process feedback by at least one of gathering, reviewing, indexing, prioritizing feedback; and

a monetization engine communicatively connected to the feedback engine, the monetization engine configured to generate composite multimedia streams and manage one or more promotional advertisements related to promotional media of composite multimedia streams, such that revenue generated from the promotional advertisements may be shared among users based on changing content obtained from capturing devices.

11. The system for managing monetization of live multimedia content of claim 10, wherein the monetizing engine is integrated with the feedback engine.

12. The system for managing monetization of live multimedia content of claim 10, further including remote storage device to store promotional advertisements, multimedia content, metadata associated with multimedia content and users, the remote storage device being communicatively connected to the monetizing engine.

13. The system for managing monetization of live multimedia content of claim 10, wherein the capturing devices include storage to store the captured multimedia content locally and receiving devices include storage to store the multimedia content and feedback locally for subsequent retrieval.

14. The system for managing monetization of live multimedia content of claim 10, wherein the users include one or more of capturing users, consuming users, Mixers, sponsors, advertisers or commentators.

15. A computer readable medium including program instructions for managing monetizing of live multimedia content, comprising:

program instructions for receiving multimedia content from capturing devices in substantial real-time, the capturing devices identifying a type of content being captured or location of capture;

program instructions for identifying one or more promotional media from the multimedia content, the identified promotional media being matched with one or more promotional advertisements;

program instructions for integrating the identified promotional media with the one or more promotional advertisements to generate a composite multimedia stream;

program instructions for presenting the composite multimedia stream at receiving devices in substantial real-time; and

program instructions for tracking monetization revenue based on interactions at the receiving devices,

wherein the monetization revenue depends on monetization criteria associated with the promotional media of the multimedia content.

16. The computer readable medium of claim 15, wherein program instructions for integrating the promotional media further comprising:

program instructions for determining a location or layer on a display screen associated with the receiving devices for placement of one or more promotional advertisements related to the promotional media within the multimedia stream based on the monetization criteria;

wherein the integrating of the one or more promotional advertisements includes placing the promotional advertisements at the location or layer on the display screen associated with the receiving devices.

17. The computer readable medium of claim 15, wherein the promotional advertisement is interactive.

18. A method for managing monetization of live multimedia content, the method comprising:

capturing multimedia content having one or more promotional media using capturing devices in substantial real-time, the capturing devices identifying a type of content being captured or location of capture;

identifying one or more revenue producing sponsors associated with the one or more promotional media from the multimedia content;

integrating one or more promotional advertisements associated with the identified revenue producing sponsors with the promotional media to generate a composite multimedia stream;

presenting the composite multimedia stream to receiving devices, and

tracking monetization revenue based on interactions at the receiving devices,

wherein the monetization revenue depends on monetization criteria associated with the promotional media of the multimedia content.

19. The method for managing monetization of live multimedia content of claim 18, wherein integrating one or more promotional advertisements further including:

determining a location or layer on a display screen associated with the receiving devices for placement of the one or more promotional advertisements related to the promotional media within the multimedia stream based on the monetization criteria,

wherein the integrating of the one or more promotional advertisements includes placing the promotional advertisements at the location or layer on the display screen associated with the receiving devices.

20. The method for managing monetization of live multimedia content of claim 19, wherein each of the promotional advertisements is obtained from a database and examination of the attributes of the promotional media enable identification of at least one link to selected ones of the promotional advertisements.

21. The method for managing monetization of live multimedia content of claim 18, wherein tracking monetization revenue further comprising:

obtaining feedback from the receiving devices in substantial real-time, the feedback determining actions and interactions associated with each of the one or more promotional advertisements;

evaluating monetization revenue for each of the promotional advertisements using a revenue sharing algorithm based on the feedback from the receiving devices, the revenue sharing algorithm scaling monetization revenue based on the monetization criteria.

22. A method for managing monetization of live multimedia content, the method comprising:

capturing multimedia content using capturing devices in substantial real-time, the multimedia content including an image of promotional media, the capturing devices identifying a type of content being captured or location of capture;

detecting popularity of the captured multimedia content based on a number of viewers selecting the captured multimedia content at receiving devices;

determining a period of time during which the image of promotional media is present in the captured multimedia content and the popularity of the captured multimedia content during the time which the image of promotional media is present; and

assigning advertising revenue to be associated with the captured multimedia content during the time when the image of promotional media is present.

23. The method for managing monetization of live multimedia content of claim 22,

wherein a predefined amount of the advertising revenue is assigned to a capturing device having a requisite level of popularity during the period of time when the image of promotional media is present.

24. The method for managing monetization of live multimedia content of claim 22,

wherein the image of promotional media is of a sponsored commercial product or service.