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Event Based Serving

  • US 20090089169A1
  • Filed: 09/25/2008
  • Published: 04/02/2009
  • Est. Priority Date: 09/28/2007
  • Status: Abandoned Application
First Claim
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1. A system, comprising:

  • a data store storing instructions executable by a processing device, the instructions including;

    trend analysis engine instructions configured to cause the processing device to access trend data related to user queries measured over time, and to determine whether an eligibility event for an advertisement has occurred based on the trend data; and

    advertisement eligibility engine instructions configured to cause the processing device to generate change data for the advertisement if the eligibility event is determined to have occurred, the eligibility change data defining a change to a presentation eligibility of the advertisement based on the trend data.

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