Event Based Serving
First Claim
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1. A system, comprising:
- a data store storing instructions executable by a processing device, the instructions including;
trend analysis engine instructions configured to cause the processing device to access trend data related to user queries measured over time, and to determine whether an eligibility event for an advertisement has occurred based on the trend data; and
advertisement eligibility engine instructions configured to cause the processing device to generate change data for the advertisement if the eligibility event is determined to have occurred, the eligibility change data defining a change to a presentation eligibility of the advertisement based on the trend data.
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Abstract
Apparatus, system and methods for an event based advertising server are enclosed. Trend data measured over time periods for user queries are measured. A determination is made as to whether an eligibility event for an advertisement has occurred. If an eligibility event is determined to have occurred, eligibility change data for the advertisement is generated. The eligibility change data defines a change to the presentation eligibility of the advertisement and is based on the trend data.
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Citations
25 Claims
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1. A system, comprising:
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a data store storing instructions executable by a processing device, the instructions including; trend analysis engine instructions configured to cause the processing device to access trend data related to user queries measured over time, and to determine whether an eligibility event for an advertisement has occurred based on the trend data; and advertisement eligibility engine instructions configured to cause the processing device to generate change data for the advertisement if the eligibility event is determined to have occurred, the eligibility change data defining a change to a presentation eligibility of the advertisement based on the trend data. - View Dependent Claims (2, 3, 4, 5, 6)
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7. A computer-implemented method, comprising:
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accessing trend data measured over time periods for user queries; determining whether an eligibility event for an advertisement has occurred based on the trend data; and identifying an eligibility change for the advertisement if the eligibility event is determined to have occurred, the identified eligibility change defining a change to a presentation eligibility of the advertisement and based on the trend data. - View Dependent Claims (8, 9, 10, 11, 12, 13, 14, 15)
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16. A trend data based advertising system comprising:
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means for determining whether an eligibility event for an advertisement has occurred based on trend data; and means for generating eligibility change data for the advertisement if the eligibility event is determined to have occurred, the eligibility change data defining a change to a presentation eligibility of the advertisement and based on the trend data.
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17. A computer implemented-method, comprising:
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accessing trend data measured over time periods for user queries related to an advertising campaign; generating market suggestions based on the trend data; and adjusting the advertising campaign based on the market suggestions. - View Dependent Claims (18, 19, 20)
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21. A computer-implemented method, comprising:
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accessing event trigger data, the event trigger data defining one or more environmental trigger events; determining whether an eligibility event for an advertisement has occurred based on the event trigger data; and generating eligibility change data for the advertisement if the eligibility event is determined to have occurred, the eligibility change data defining a change to a presentation eligibility of the advertisement and based on the event trigger data. - View Dependent Claims (22, 23, 24, 25)
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Specification