ADVERTISING WITH AN INFLUENTIAL PARTICIPANT IN A VIRTUAL WORLD
First Claim
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1. A method for advertising with an influential participant in a virtual world, the method comprising:
- determining a facilitator rating for each of a plurality of participants in the virtual world, the facilitator rating indicating an influence of each of the plurality of participants on other participants in the virtual world;
identifying one or more participants from the plurality of participants based on the facilitator rating; and
utilizing the one or more participants to provide an advertisement in the virtual world.
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Abstract
Technologies are described herein for advertising with an influential participant in a virtual world. A facilitator rating is determined for each of a plurality of participants in the virtual world. The facilitator rating may indicate an influence of each of the plurality of participants on other participants in the virtual world. One or more participants are identified from the plurality of participants based on the facilitator rating. The one or more participants are utilized to provide an advertisement in the virtual world.
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Citations
20 Claims
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1. A method for advertising with an influential participant in a virtual world, the method comprising:
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determining a facilitator rating for each of a plurality of participants in the virtual world, the facilitator rating indicating an influence of each of the plurality of participants on other participants in the virtual world; identifying one or more participants from the plurality of participants based on the facilitator rating; and utilizing the one or more participants to provide an advertisement in the virtual world. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A method for advertising with an influential participant in a virtual world, the method comprising:
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determining a target rating for each of a plurality of participants in the virtual world, the target rating indicating a relevance of each of the plurality of participants to receive an advertisement; identifying one or more participants from the plurality of participants based on the target rating; and providing the advertisement in the virtual world to the one or more participants. - View Dependent Claims (13, 14, 15, 16, 17, 18)
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19. A computer-readable medium having computer-executable instructions stored thereon which, when executed by a computer, cause the computer to:
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receive, by way of a network, a facilitator search criterion and a target search criterion; determine a facilitator rating for each of a plurality of participants in a virtual world based on the facilitator search criterion, the facilitator rating indicating an influence of each of the plurality of participants on other participants in the virtual world; determine a target rating for each of a plurality of participants in the virtual world based on the target search criterion, the target rating indicating a relevance of each of the plurality of participants to receive an advertisement; provide a first list of participants ranked in order of popularity in the virtual world according to the facilitator rating; provide a second list ranked in order of relevance to receive the advertisement according to the associated target rating; receive, by way of the network, a first selected participant from the first list and a second selected participant from the second list; and utilize the first selected participant to provide the advertisement to the second selected participant in the virtual world. - View Dependent Claims (20)
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Specification