INCREASING THE NUMBER OF ADVERTISING IMPRESSIONS IN AN INTERACTIVE ENVIRONMENT

• US 20090091571A1
• Filed: 09/12/2008
• Published: 04/09/2009
• Est. Priority Date: 10/09/2007
• Status: Active Grant

• Current Assignee: Sony Interactive Entertainment LLC (Sony Group Corp.)
• Original Assignee: Sony Computer Entertainment America (Sony Group Corp.)
• Inventors: Zalewski, Gary M.
• Granted Patent: US 8,416,247 B2
• Time in Patent Office: Days
• US Class Current: 345/427
• CPC Class Codes: A63F 13/00 Video games, i.e. games using an electronically generated display having two or more dimensions gaming systems which provide a financial reward G07F17/32
• CPC Class Codes: A63F 13/25 Output arrangements for video game devices
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0244 Optimization
• CPC Class Codes: G06Q 30/0264 based upon schedule
• CPC Class Codes: G06T 19/003 Navigation within 3D models or images
• CPC Class Codes: G06T 19/20 Editing of 3D images, e.g. changing shapes or colours, aligning objects or positioning parts

Abstract

Increasing a number of advertising impressions in a system configured to facilitate user interaction with an interactive environment containing one or more advertising targets is described. A scene of a portion of the simulated environment is displayed from a camera point of view (camera POV) on a video display. The scene may change as the camera POV changes in response to movement of the camera POV along a camera path during the user'"'"'s interaction with the simulated environment. By adding movement to the camera path that directs the camera POV toward one or more advertising targets encountered along the camera path advertising targets may be placed within the scene displayed on the video display to increase a likelihood a number of advertising impressions associated with the advertising targets.

Claims

1. In a system configured to facilitate user interaction with an interactive environment containing one or more advertising targets, a computer-implemented method for increasing a number of advertising impressions, comprising:

a) displaying a scene of a portion of the simulated environment from a camera point of view (camera POV) on a video display;

b) changing the scene as the camera POV changes in response to movement of the camera POV along a camera path during the user'"'"'s interaction with the simulated environment; and

c) adding movement to the camera path that directs the camera POV toward one or more advertising targets encountered along the camera path, wherein the movement added to the camera path is configured to place the advertising targets within the scene displayed on the video display to increase a likelihood a number of advertising impressions associated with one or more of the advertising targets.

2. The method of claim 1, further comprising recording one or more advertising impressions associated with one or more of the advertising targets during the user'"'"'s interaction with the simulated environment.

3. The method of claim 1 further comprising reporting a number of advertising impressions during the user'"'"'s interaction with the simulated environment to a reporting server.

4. The method of claim 1, wherein c) includes adding the movement to the camera path independent of a user-initiated movement command or interaction with the simulated environment.

5. The method of claim 1, wherein c) includes adding the movement to the camera path to movement of the camera POV resulting from a user-initiated movement commands or interaction with the simulated environment.

6. The method of claim 1 wherein c) includes adding a tilt or pan to the camera path to direct the camera POV toward the one or more advertising targets.

7. The method of claim 1 wherein c) includes adding a shift of a location of the camera POV to the camera path.

8. The method of claim 1 wherein c) includes reducing a rate of movement of the camera POV for a sufficient period of time that an advertising target stays visible in the scene displayed on the video display for a period of time long enough to generate an impression.

9. The method of claim 1, wherein the user interacts with the simulated environment through control of an avatar represented in the simulated environment.

10. The method of claim 9, wherein the camera POV is chosen to show the avatar within the simulated environment.

11. The method of claim 10, wherein the movement added to the camera path is limited in such a way that the avatar stays within the scene displayed on the video display.

12. The method of claim 9, wherein the camera POV is chosen so that the scene is displayed from the avatar'"'"'s point of view.

13. The method of claim 12, wherein c) includes adding a transient movement to the avatar that results in a change of the camera POV.

14. The method of claim 1 wherein the simulated environment includes a video game.

15. The method of claim 1 wherein c) includes determining an initial camera path for a time interval Δ

t based on user input and/or a state of the interactive environment;

identifying one or missed impressions for the time interval Δ

t based on the initial camera path;

calculating a deviation of the camera path from the initial camera path, wherein the deviation is configured to capture an impression that would have been missed if the initial camera path were to be followed during the time interval Δ

t;

calculating a revised camera path by combining the deviation with the initial camera path.

16. The method of claim 15 wherein c) further includes limiting an amount and/or rate of the deviation of the camera path in a manner calculated to avoid displaying the scene in way that would appear nausea-inducing, jarring or unnatural to the user.

17. The method of claim 15 wherein the deviation from the camera path is configured such that the revised camera path places an advertising target within a field of view of the video display for a sufficient time and at a sufficient resolution and viewing angle to generate an advertising impression.

18. The method of claim 15 wherein identifying one or missed impressions includes identifying a situation in which an advertising target would be at least partly visible in the scene displayed on the video display in the interval Δ

t but either (i) obscured by another object in the scene displayed on the video display to a degree that an advertising impression would not be generated, (ii) not visible in the scene displayed for a sufficient time to generate an advertising impression, (iii) visible at too large a viewing angle to generate an advertising impression, (iv) visible but with insufficient resolution to generate an advertising impression, or some combination of two or more of (i), (ii), (iii) or (iv).

19. The method of claim 15 wherein identifying one or more missed impressions includes identifying a situation in which an advertising target would be outside a frame of the scene displayed on the video display but sufficiently close to the camera path that, with a deviation of the camera path that would not cause the scene displayed on the video display to appear nausea-inducing, jarring or unnatural to the user, the advertising target could be placed in the frame:

(a) without being obscured by another object in the scene displayed on the video display to a degree that an advertising impression would not be generated, (b) for a sufficient time to generate an advertising impression, (c) at a viewing angle small enough to generate an advertising impression, and (d) with sufficient resolution to generate an advertising impression.

20. The method of claim 15 wherein calculating a deviation of the camera path from the initial camera path includes determining a shift in a location of the camera POV and/or a tilt and/or pan of the camera POV that would place an advertising target associated with a missed impression within a frame of the scene displayed on the video display (a) without being obscured by another object in the scene displayed on the video display to a degree that an advertising impression would not be generated, (b) for a sufficient time to generate an advertising impression, (c) at a viewing angle small enough to generate an advertising impression, and (d) with sufficient resolution to generate an advertising impression.

21. The method of claim 15, further comprising determining whether displaying the scene according to the revised camera path during the time interval Δ

t would cause the scene displayed on the video display to appear nausea-inducing, jarring or unnatural to the user, and either;

displaying the scene according to the revised camera path during the time interval Δ

t if it is determined that displaying the scene according to the revised camera path during the time interval Δ

t would not cause the scene displayed on the video display to appear nausea-inducing, jarring or unnatural to the user;

or

displaying the scene according to the initial camera path during the time interval Δ

t if it is determined that displaying the scene according to the revised camera path during the time interval Δ

t would cause the scene displayed on the video display to appear nausea-inducing, jarring or unnatural to the user.

22. The method of claim 15, further comprising associating an attraction strength with one or more of the advertising targets and wherein calculating a deviation of the camera path from the initial camera path includes taking the attraction strength into account when calculating a deviation of a position, velocity, orientation or rate of change of orientation of the camera POV.

23. A client device configured to increasing a number of advertising impressions during user interaction with an interactive environment containing one or more advertising targets, comprising:

a processor;

a memory coupled to the processor;

one or more instructions embodied in memory for execution by the processor, the instructions being configured to implement a method for increasing the number of advertising impressions, the instructions comprising;

a) one or more instructions that, when executed, cause a scene of a portion of the simulated environment to be displayed from a camera point of view (camera POV);

b) one or more instructions that, when executed, cause the scene to change as the camera POV changes in response to movement of the camera POV along a camera path during the user'"'"'s interaction with the simulated environment; and

c) one or more instructions that, when executed, add movement to the camera path that directs the camera POV toward one or more advertising targets encountered along the camera path, wherein the movement added to the camera path is configured to place the advertising targets within the scene displayed to increase a likelihood a number of advertising impressions associated with one or more of the advertising targets.

24. A computer-readable medium having embodied therein one or more computer-readable instructions that, when executed, implement a method for increasing a number of advertising impressions during user interaction with an interactive environment containing one or more advertising targets, a computer, the instructions comprising:

a) one or more instructions that, when executed, cause a scene of a portion of the simulated environment to be displayed from a camera point of view (camera POV) on a video display;

b) one or more instructions that, when executed, cause the scene to change as the camera POV changes in response to movement of the camera POV along a camera path during the user'"'"'s interaction with the simulated environment; and

c) one or more instructions that, when executed, add movement to the camera path that directs the camera POV toward one or more advertising targets encountered along the camera path, wherein the movement added to the camera path is configured to place the advertising targets within the scene displayed on the video display to increase a likelihood a number of advertising impressions associated with one or more of the advertising targets.

25. An apparatus for increasing a number of advertising impressions, in a system configured to facilitate user interaction with an interactive environment containing one or more advertising targets, the apparatus comprising:

a) means for displaying a scene of a portion of the simulated environment from a camera point of view (camera POV) on a video display;

b) means for changing the scene as the camera POV changes in response to movement of the camera POV along a camera path during the user'"'"'s interaction with the simulated environment; and

c) means for adding movement to the camera path that directs the camera POV toward one or more advertising targets encountered along the camera path, wherein the movement added to the camera path is configured to place the advertising targets within the scene displayed on the video display to increase a likelihood a number of advertising impressions associated with one or more of the advertising targets.