SYSTEM FOR SELECTING ADVERTISEMENTS
First Claim
1. A system for selecting advertisements for display to a user, the system comprising:
- a plurality of web properties, each web property of the plurality of web properties having a web interface corresponding to a subject specific topic, the web interface being configured to receive user profile data from the user and configure information provided through the web interface based on the user profile data, each web property being configured to store the user profile data;
an advertisement engine configured to receive advertisement target profile data associated with an advertisement, the advertisement engine comprising an intersection engine configured to compare the user profile data to the advertisement target profile data to determine whether to provide the advertisement associated with the advertisement target profile data for display to the user.
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Accused Products
Abstract
A system for selecting an advertisement for display to a user. The system includes a plurality of web properties and an advertisement engine. Each of the web properties include a web interface that may be customized based on user profile data provided by the user. As such, data may be explicitly associated with the user'"'"'s profile naturally over time as the user interacts with various web pages and sets user preferences. Upon visiting one of the web properties, the web interface may request an advertisement for the advertisement engine to be displayed to the user. The advertisement engine identifies the user and accesses the user profile data for the identified user stored in each of the web properties. The advertisement engine also accesses advertisement target profile data associated with an advertisement and compares the user profile data to the advertisement target profile data to determine whether to display the advertisement to the user.
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Citations
25 Claims
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1. A system for selecting advertisements for display to a user, the system comprising:
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a plurality of web properties, each web property of the plurality of web properties having a web interface corresponding to a subject specific topic, the web interface being configured to receive user profile data from the user and configure information provided through the web interface based on the user profile data, each web property being configured to store the user profile data; an advertisement engine configured to receive advertisement target profile data associated with an advertisement, the advertisement engine comprising an intersection engine configured to compare the user profile data to the advertisement target profile data to determine whether to provide the advertisement associated with the advertisement target profile data for display to the user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A method for selecting advertisements for display to users, the method comprising the steps of:
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receiving user profile data through a plurality of web properties; storing the user profile data for later retrieval; receiving advertisement target profile data associated with an advertisement from an advertiser; storing the advertisement target profile data; determining that an advertisement should be considered for display; accessing the user profile data; accessing the advertisement target profile data; comparing the user profile data to the advertisement target profile data; determining whether to display the advertisement based on a comparison of the user profile data to the advertisement target profile data. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19, 20)
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21. A system for selecting advertisements for display to a user, the system comprising:
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a web property having a web interface, the web interface being configured to receive user profile data from the user and configure information provided through the web interface based on the user profile data; an advertisement engine configured to receive advertisement target profile data including an event date associated with an advertisement, the advertisement engine comprising an intersection engine configured to compare the user profile data to the event date to determine whether to provide the advertisement associated with the advertisement target profile data for display to the user. - View Dependent Claims (22, 23, 24, 25)
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Specification