INTERACTIVE ADVERTISEMENT FRAMEWORK
First Claim
1. A method for enabling interaction with a plurality of advertisements, comprising:
- enabling a page having an initial content with a corresponding rollover region to be displayed on a client computing device;
in response to a user selection of the initial content, enabling an advertisement framework to be displayed on the same page on the client computing device, the advertisement framework having a display area and including a first advertisement and at least two controls including a next control and a submit control;
in response to a user selection of the next control, enabling a second advertisement to be displayed on the client computing device within the advertisement framework; and
in response to a user selection of the submit control, retrieving user data entered by the user in the first advertisement, and storing or forwarding the user data.
3 Assignments
0 Petitions
Accused Products
Abstract
A system including a server is configured to enable a user of a client device to view advertisements. The system may provide an advertisement framework to be displayed on the client device, the framework including an advertisement and a set of controls. The controls may allow a user to view another advertisement, view a previously viewed advertisement, or submit information to a server. Advertisements may include forms, coupons, or other types of advertisements. The framework may be displayed in response to a user selection or mouse-over of an initial advertisement, and the framework may be larger than the initial advertisement. The system may determine advertisements to be sent to the client device based on a number of factors, including user demographics, information entered in any of the advertisement forms, user manipulation of the controls, or other factors.
22 Citations
20 Claims
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1. A method for enabling interaction with a plurality of advertisements, comprising:
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enabling a page having an initial content with a corresponding rollover region to be displayed on a client computing device; in response to a user selection of the initial content, enabling an advertisement framework to be displayed on the same page on the client computing device, the advertisement framework having a display area and including a first advertisement and at least two controls including a next control and a submit control; in response to a user selection of the next control, enabling a second advertisement to be displayed on the client computing device within the advertisement framework; and in response to a user selection of the submit control, retrieving user data entered by the user in the first advertisement, and storing or forwarding the user data. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A system for providing a plurality of advertisements, including a first advertisement and at least one additional advertisement, to a user of a client device, the system comprising at least one server, the at least one server comprising:
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a memory for storing logical instructions; a processor for executing the logical instructions stored in the memory, the execution of the logical instructions causing actions to be performed, including; enabling the client device to display a page having an initial content; enabling the client device to, in response to a user selection of the initial content, display an advertisement framework on the same page, the advertisement framework including the first advertisement and a plurality of controls for selecting the at least one additional advertisement to be displayed in place of the first advertisement and for submitting information entered by the user within at least one of the plurality of advertisements to the at least one server; receiving the submitted information; and storing or forwarding the submitted information. - View Dependent Claims (9, 10, 11, 12, 13)
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14. A processor readable storage medium having computer-executable instructions, wherein the execution of the computer-executable instructions provides for enabling a user of a client device to control viewing of a plurality of advertisements by enabling actions, including:
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in response to a first user action on a web page, displaying an advertisement framework on the web page, the advertisement framework including a first advertisement of the plurality of advertisements and a set of controls; and in response to a user manipulation of the set of controls, displaying another advertisement of the plurality of advertisements in the advertisement framework on the web page and transmitting user-entered information from the client device to a server. - View Dependent Claims (15, 16, 17, 18, 19, 20)
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Specification