SYSTEMS AND METHODS FOR OPTIMIZED ADDRESSABLE ADVERTISING
First Claim
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1. A method for micro-advertising comprising:
- searching for an advertising opportunity within the local community on an advertising website;
viewing a plurality of advertising opportunities based on at least one of time, cost and location;
selecting an advertising opportunity at an advertising location; and
purchasing the selected advertising opportunity using an internet commerce system.
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Abstract
The system and method includes, in one embodiment targeted micro-advertising that allows buyers and sellers of advertisements to be advantageously paired. The system allows for potential sellers of advertising space to post available times. Buyers then may view and purchase the list of available advertisement space. In some embodiments, buyers of advertising space may bid for the space which creates an auction. The auction creates a market for both available advertising opportunities and purchasers of the opportunities.
84 Citations
30 Claims
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1. A method for micro-advertising comprising:
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searching for an advertising opportunity within the local community on an advertising website; viewing a plurality of advertising opportunities based on at least one of time, cost and location; selecting an advertising opportunity at an advertising location; and purchasing the selected advertising opportunity using an internet commerce system. - View Dependent Claims (3, 4, 5, 6, 7, 8, 9, 10)
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2. Wherein the advertising location comprises a plurality of premises within a franchise.
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11. A method for matching an advertiser with an advertising location, comprising:
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matching an advertiser and an advertising location using an advertising server connected to the internet, the advertising location selling advertising opportunities; completing a transaction between a buyer and seller, such that an advertising opportunity is purchased; providing a content authoring system that enables an advertiser to create advertisements; and transmitting the created advertisement to the advertisement location over a data link. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 23, 25, 26, 27, 28, 29, 30)
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22. A micro advertising system comprising:
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a central aggregation and regional distribution center configured to contain at least one server containing information to enable the buying and selling of advertisement information; and a premises server in data communication with the central aggregation and regional distribution center and configured to display advertising information at least one premises. - View Dependent Claims (24)
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Specification