Portable digital content device and methods for use therewith

• US 20090094160A1
• Filed: 10/09/2007
• Published: 04/09/2009
• Est. Priority Date: 10/09/2007
• Status: Abandoned Application

• Current Assignee: SanDisk Technologies LLC (Western Digital Corporation)
• Original Assignee: SanDisk Technologies LLC (Western Digital Corporation)
• Inventors: Shmuel, Avraham, Carmeli, Ran, Webster, Kurt F., MacDonald, Mairi, Balma, Phillip J., Raines, Moshe, Barzilai, Ron, Koren, David
• Application Number:
  US11/973,871
• Publication Number:
  US 20090094160A1
• Time in Patent Office: Days
• US Class Current: 705/51
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0254 based on statistics

Abstract

A portable digital content device and methods for use therewith are disclosed. In one embodiment, a portable digital content device and method are disclosed for tracking usage activity to support digital asset management in a mobile environment. In another embodiment, an offline/disconnected advertisement inventory management and advertisement decision system and method are disclosed. While these systems and methods can be used with any suitable portable digital content device, an exemplary portable digital content device is disclosed, which can be used for purposes in addition to or instead of implementing the usage activity tracking and advertisement decision system functions. Any of the embodiments described herein can be used alone or in combination.

Claims

1. A method for tracking usage activity using a portable digital content device, the method comprising:

with a portable digital content device;

storing digital content and an advertisement received from a first host device;

playing the digital content and the advertisement on a second host device; and

tracking usage activity of the advertisement.

2. The method of claim 1 further comprising reporting the usage activity to an entity external to the portable digital content device.

3. The method of claim 1 further comprising tracking usage activity of the digital content.

4. The method of claim 1, wherein the digital content is encrypted.

5. The method of claim 4, wherein a key to decrypt the digital content is stored in a hidden area of a memory in the portable digital content device.

6. The method of claim 1, wherein the usage activity is stored in a hidden area of a memory in the portable digital content device.

7. The method of claim 1, wherein the digital content and the advertisement are part of a single file.

8. The method of claim 7, wherein the digital content and the advertisement are combined in the single file by an ingestion service.

9. The method of claim 7, wherein the single file comprises a marker indicating a location of the advertisement.

10. The method of claim 7, wherein the portable digital content device further stores a metadata file indicating a location of the advertisement in the single file.

11. The method of claim 1, wherein the digital content and the advertisement are separate files, and wherein the portable digital content device assembles the digital content and the advertisement according to data in a playlist associated with digital content.

12. The method of claim 1, wherein the digital content is received from a content delivery network.

13. The method of claim 1 further comprising:

with the portable digital content device;

decoding the digital content and the advertisement.

14. The method of claim 1 further comprising:

with the portable digital content device;

receiving and storing an updated advertisement.

15. The method of claim 1, wherein the portable digital content device comprises a memory card.

16. A method for tracking usage activity using a portable digital content device, the method comprising:

with a portable digital content device;

storing digital content and an advertisement received from a network in communication with the portable digital content device through a first host device;

playing the digital content and the advertisement on a second host device not in communication with the network;

tracking usage activity of the advertisement while the portable digital content device is not in communication with the network; and

reporting the usage activity to an entity external to the portable digital content device when the portable digital content device is placed back in communication with the network.

17. The method of claim 16, wherein the portable digital content device comprises a memory card.

18. The method of claim 16, wherein the digital content is encrypted, and wherein the method further comprises storing a key to decrypt the encrypted digital content, wherein the key is received from the network via a secure channel provided through the first host device.

19. The method of claim 16 further comprising:

with the portable digital content device;

decoding the digital content and the advertisement.

20. The method of claim 16 further comprising:

with the portable digital content device;

receiving and storing an updated advertisement when the portable digital content device is placed back in communication with the network.

21. The method of claim 16 further comprising

tracking usage activity of the digital content.

22. A method for tracking usage activity using a portable digital content device, the method comprising:

with a portable digital content device;

storing encrypted digital content received from a network via an un-secured channel provided through a first host device;

storing a key to decrypt the encrypted digital content in a hidden area of a memory of the portable digital content device, wherein the key is received from the network via a secure channel provided through the first host device;

storing an advertisement received from the network through the first host device;

receiving a request to play the digital content when the portable digital content device is in communication with a second host device not in communication with the network;

decrypting the digital content with the key;

decoding the digital content and the advertisement;

playing the digital content and the advertisement on the second host device;

tracking usage activity of the advertisement while the portable digital content device is not in communication with the network; and

reporting the usage activity to an entity external to the portable digital content device when the portable digital content device is placed back in communication with the network.

23. The method of claim 22, wherein the usage activity data is stored in a hidden area of the memory in the portable digital content device.

24. The method of claim 22, wherein the digital content and the advertisement are part of a single file.

25. The method of claim 22, wherein the digital content and the advertisement are separate files, and wherein the portable digital content device assembles the digital content and the advertisement according to data in a playlist associated with digital content.

26. A portable digital content device comprising:

a memory; and

circuitry operative to;

store, in the memory, digital content and an advertisement received from a first host device;

play the digital content and the advertisement on a second host device; and

track usage activity of the advertisement.

27. The portable digital content device of claim 26, wherein the circuitry is further operative to report the usage activity to an entity external to the portable digital content device.

28. The portable digital content device of claim 26, wherein the circuitry is further operative to track usage activity of the digital content.

29. The portable digital content device of claim 26, wherein the digital content is encrypted.

30. The portable digital content device of claim 29, wherein a key to decrypt the digital content is stored in a hidden area of the memory.

31. The portable digital content device of claim 26, wherein the usage activity is stored in a hidden area of the memory.

32. The portable digital content device of claim 26, wherein the digital content and the advertisement are part of a single file.

33. The portable digital content device of claim 32, wherein the digital content and the advertisement are combined in the single file by an ingestion service.

34. The portable digital content device of claim 32, wherein the single file comprises a marker indicating a location of the advertisement.

35. The portable digital content device of claim 32, wherein the memory stores a metadata file indicating a location of the advertisement in the single file.

36. The portable digital content device of claim 26, wherein the digital content and the advertisement are separate files, and wherein the circuitry is further operative to assemble the digital content and the advertisement according to data in a playlist associated with digital content.

37. The portable digital content device of claim 26, wherein the digital content is received from a content delivery network.

38. The portable digital content device of claim 26, wherein the circuitry is further operative to decode the digital content and the advertisement.

39. The portable digital content device of claim 26, wherein the circuitry is further operative to receive and store an updated advertisement.

40. The portable digital content device of claim 26, wherein the portable digital content device comprises a memory card.

41. A portable digital content device comprising:

a memory; and

circuitry operative to;

store, in the memory, digital content and an advertisement received from a network in communication with the portable digital content device through a first host device;

play the digital content and the advertisement on a second host device not in communication with the network;

track usage activity of the advertisement while the portable digital content device is not in communication with the network; and

report the usage activity to an entity external to the portable digital content device when the portable digital content device is placed back in communication with the network.

42. The portable digital content device of claim 41, wherein the portable digital content device comprises a memory card.

43. The portable digital content device of claim 41, wherein the digital content is encrypted, and wherein the circuitry is further operative to store a key to decrypt the encrypted primary digital content, wherein the key is received from the network via a secure channel provided through the first host device.

44. The portable digital content device of claim 41, wherein the circuitry is further operative to decode the digital content and the advertisement.

45. The portable digital content device of claim 41, wherein the circuitry is further operative to receive and store an updated advertisement when the portable digital content device is placed back in communication with the network.

46. The portable digital content device of claim 41, wherein the circuitry is further operative to track usage activity of the digital content.

47. A portable digital content device comprising:

a memory; and

circuitry operative to;

store, in the memory, encrypted digital content received from a network via an un-secured channel provided through a first host device;

store, in the memory, a key to decrypt the encrypted digital content in a hidden area of the memory, wherein the key is received from the network via a secure channel provided through the first host device;

store, in the memory, an advertisement received from the network through the first host device;

receive a request to play the digital content when the portable digital content device is in communication with a second host device not in communication with the network;

decrypt the digital content with the key;

decode the digital content and the advertisement;

play the digital content and the advertisement on the second host device;

track usage activity of the advertisement while the portable digital content device is not in communication with the network; and

report the usage activity to an entity external to the portable digital content device when the portable digital content device is placed back in communication with the network.

48. The portable digital content device of claim 47, wherein the usage activity data is stored in a hidden area of the memory.

49. The portable digital content device of claim 47, wherein the digital content and the advertisement are part of a single file.

50. The portable digital content device of claim 47, wherein the digital content and the advertisement are separate files, and wherein the circuitry is further operative to assemble the digital content and the advertisement according to data in a playlist associated with digital content.

51. A method for providing an advertisement decision system, the method comprising:

with a portable digital content device storing digital content, a plurality of advertisements, and a set of rules;

(a) receiving a request from a player in a host device in communication with the portable digital content device to play the digital content;

(b) using the set of rules, determining a set of advertisements from the plurality of advertisements to play with the digital content; and

(c) playing the digital content with the set of advertisements determined in (b).

52. The method of claim 51, wherein the portable digital content device comprise a memory card.

53. The method of claim 52, wherein the set of rules is optimized for use on a processor of the memory card.

54. The method of claim 51, wherein the set of rules comprises a plurality of rules organized as a binary tree.

55. The method of claim 51, wherein the portable digital content device further stores a playlist that associates the digital content with the set of rules.

56. The method of claim 51, wherein the plurality of advertisements comprises a first advertisement pool and a second advertisement pool, and wherein the set of rules specifies advertisements from both the first and second advertisement pools.

57. The method of claim 51, wherein the set of rules is a result of a merger of first and second set of rules.

58. The method of claim 51, wherein the portable digital content device further stores a playlist associated with the digital content, and wherein the playlist identifies at least one location in the digital content for placement of an advertisement.

59. The method of claim 51, wherein the set of rules comprises a result based on at least one of the following:

location in the digital content available for an advertisement, time, demographic information about a user, history of played advertisements, to-be-played advertisements, and type of host device used for playback.

60. The method of claim 51, wherein the portable digital content device comprises a video decoder but is free of a display device.

61. The method of claim 51 further comprising, with the portable digital content device, providing the player to the host device.

62. The method of claim 51 further comprising, with the portable digital content device, providing, to the host device, a software application operative to download the digital content from a network.

63. A method for providing an advertisement decision system, the method comprising:

with a portable digital content device storing digital content, a plurality of advertisements, and a set of rules, wherein the set of rules is merged from a first set of rules associated with a first advertisement pool and a second set of rules associated with a second advertisement pool;

(a) receiving a request to play the digital content;

(b) using the set of rules, determining a set of advertisements from the plurality of advertisements to play with the digital content; and

(c) playing the digital content with the set of advertisements determined in (b).

64. The method of claim 63, wherein the portable digital content device comprise a memory card.

65. The method of claim 64, wherein the set of rules is optimized for use on a processor of the memory card.

66. The method of claim 63, wherein the set of rules comprises a plurality of rules organized as a binary tree.

67. The method of claim 63, wherein the portable digital content device comprises a video decoder but is free of a display device.

68. The method of claim 63 further comprising, with the portable digital content device, providing a player to a host device.

69. The method of claim 63 further comprising, with the portable digital content device, providing, to a host device, a software application operative to download the digital content from a network.

70. A method for providing an advertisement decision system, the method comprising:

with a portable digital content device storing digital content, a plurality of advertisements, and a set of rules;

(a) receiving a request from a player in the portable digital content device to play the digital content;

(b) using the set of rules, determining a set of advertisements from the plurality of advertisements to play with the digital content; and

(c) playing the digital content with the set of advertisements determined in (b), wherein the portable digital content device comprises a video decoder but is free of a display device, and wherein the digital content and set of advertisements determined in (b) are played on a display device in communication with the portable digital content device.

71. The method of claim 70, wherein the portable digital content device comprise a memory card.

72. The method of claim 71, wherein the set of rules is optimized for use on a processor of the memory card.

73. The method of claim 70, wherein the set of rules comprises a plurality of rules organized as a binary tree.

74. The method of claim 70, wherein the set of rules is a result of a merger of first and second set of rules.

75. The method of claim 70, wherein the portable digital content device further stores a playlist associated with the digital content, and wherein the playlist identifies at least one location in the digital content for placement of an advertisement.

76. A portable digital content device comprising:

a memory; and

circuitry operative to;

receive a request from a player in a host device in communication with the portable digital content device to play digital content stored in the memory;

using a set of rules stored in the memory, determine a set of advertisements from a plurality of advertisements stored in the memory to play with the digital content; and

play the digital content with the determined set of advertisements.

77. The portable digital content device of claim 76, wherein the portable digital content device comprise a memory card.

78. The portable digital content device of claim 77, wherein the set of rules is optimized for use on a processor of the memory card.

79. The portable digital content device of claim 76, wherein the set of rules comprises a plurality of rules organized as a binary tree.

80. The portable digital content device of claim 76, wherein the memory further stores a playlist that associates the digital content with the set of rules.

81. The portable digital content device of claim 76, wherein the plurality of advertisements comprises a first advertisement pool and a second advertisement pool, and wherein the set of rules specifies advertisements from both the first and second advertisement pools.

82. The portable digital content device of claim 76, wherein the set of rules is a result of a merger of first and second set of rules.

83. The portable digital content device of claim 76, wherein the memory further stores a playlist associated with the digital content, and wherein the playlist identifies at least one location in the digital content for placement of an advertisement.

84. The portable digital content device of claim 76, wherein the set of rules comprises a result based on at least one of the following:

location in the digital content available for an advertisement, time, demographic information about a user, history of played advertisements, to-be-played advertisements, and type of host device used for playback.

85. The portable digital content device of claim 76 further comprising a video decoder but wherein the portable digital content device is free of a display device.

86. The portable digital content device of claim 76, wherein the circuitry is further operative to provide the player to the host device.

87. The portable digital content device of claim 76, wherein the circuitry is further operative to provide, to the host device, a software application operative to download the digital content from a network.

88. A portable digital content device comprising:

a memory; and

circuitry operative to;

receive a request to play digital content stored in the memory;

using a set of rules stored in the memory, determine a set of advertisements from a plurality of advertisements stored in the memory to play with the digital content, wherein the set of rules is merged from a first set of rules associated with a first advertisement pool and a second set of rules associated with a second advertisement pool; and

play the digital content with the determined set of advertisements.

89. The portable digital content device of claim 88, wherein the portable digital content device comprise a memory card.

90. The portable digital content device of claim 89, wherein the set of rules is optimized for use on a processor of the memory card.

91. The portable digital content device of claim 88, wherein the set of rules comprises a plurality of rules organized as a binary tree.

92. The portable digital content device of claim 88 further comprising a video decoder but wherein the portable digital content device is free of a display device.

93. The portable digital content device of claim 88, wherein the circuitry is further operative to provide a player to a host device.

94. The portable digital content device of claim 88, wherein the circuitry is further operative to provide, to a host device, a software application operative to download the digital content from a network.

95. A portable digital content device comprising:

a memory; and

circuitry operative to;

receive a request from a player in the portable digital content device to play digital content stored in the memory;

using a set of rules stored in the memory, determine a set of advertisements from a plurality of advertisements stored in the memory to play with the digital content; and

play the digital content with the determined set of advertisements;

wherein the portable digital content device further comprises a video decoder but is free of a display device, and wherein the digital content and determined set of advertisements are played on a display device in communication with the portable digital content device.

96. The portable digital content device of claim 95, wherein the portable digital content device comprise a memory card.

97. The portable digital content device of claim 96, wherein the set of rules is optimized for use on a processor of the memory card.

98. The portable digital content device of claim 95, wherein the set of rules comprises a plurality of rules organized as a binary tree.

99. The portable digital content device of claim 95, wherein the set of rules is a result of a merger of first and second set of rules.

100. The portable digital content device of claim 95, wherein the memory further stores a playlist associated with the digital content, and wherein the playlist identifies at least one location in the digital content for placement of an advertisement.

101. A portable digital content device comprising:

a port;

a memory;

a video decoder; and

a controller in communication with the port, the memory, and the video decoder, wherein the controller is operative to authenticate an entity requesting access to the memory and authorize an authenticated entity to perform actions according to a set of permissions associated with the entity.

102. The portable digital content device of claim 101, wherein the memory comprises a public area and a hidden area, and wherein the controller is operative to enforce read and write access permission to the hidden area.

103. The portable digital content device of claim 102, wherein the controller is operative to store encrypted content in the public area of the memory and to store a key for decrypting the encrypted content in the hidden area of the memory.

104. The portable digital content device of claim 101, wherein the controller is operative to:

in response to a request to play a file;

determine if a file header of the file comprises a content encryption key name;

if the file header of the file does not comprise a content encryption key name, stream contents of the file to the video decoder; and

if the file header of the file does comprise a content encryption key name, decrypt the file and stream the contents of the file to the video decoder.

105. The portable digital content device of claim 101, wherein the port comprises a USB port.

106. The portable digital content device of claim 101, wherein the memory comprises Flash memory.

107. The portable digital content device of claim 101 further comprises a wireless receiver in communication with the controller.

108. The portable digital content device of claim 101, wherein the port comprises a USB port, wherein the memory comprises Flash memory, and wherein the portable digital content device further comprises a wireless receiver in communication with the controller.

109. A portable digital content device assembly comprising:

a main module comprising;

a memory;

an electrical connector configured to mate with a mating electrical connector on a host device;

a wireless receiver; and

circuitry in communication with the memory, electrical connector and wireless receiver, wherein the circuitry is operative to perform read and write operations to the memory in response to commands received from the electrical connector and the wireless receiver; and

a remote control comprising;

a wireless transmitter; and

circuitry in communication with the wireless transmitter and operative to transmit a command to the wireless receiver of the main module;

wherein the main module and the remote control are configured such that the main mode and the remote control can slide into one another to form a portable assembly.

110. The portable digital content device assembly of claim 109, wherein the remote control comprises an opening sized to accept the electrical connector when the main module and remote control slide into one another.

111. The portable digital content device assembly of claim 109, wherein one of the main module and the remote control comprises a protrusion, wherein the other of the main module and the remote control comprises a recess, and wherein the protrusion fits into the recess to retain the main module and remote control in place after the main module and remote control slide into one another.

112. The portable digital content device assembly of claim 109, wherein the remote control comprises a play button that is exposed even after the main module and remote control slide into one another.

113. The portable digital content device assembly of claim 112, wherein the play button comprises a depressible play button, and wherein the play button cannot be depressed after the main module and remote control slide into one another.

114. The portable digital content device assembly of claim 113, wherein the remote control comprises an opening sized to accept the electrical connector when the main module and remote control slide into one another, wherein the depressible play button is positioned over the opening, and wherein the presence of the electrical connector in the opening prevents the play button from being depressed.

115. The portable digital content device assembly of claim 109, wherein the remote comprises a plurality of user input elements, and wherein the plurality of user input elements are covered by the main module after the main module and the remote control slide into one another.

116. The portable digital content device assembly of claim 109, wherein the remote control comprises a plurality of rails, wherein the main module comprises a plurality of grooves, and wherein the plurality of rails slide along the plurality of grooves when the main module and the remote control slide into one another.

117. A cradle for use with a portable digital content device, the cradle comprising:

a main body comprising an electrical connector configured to mate with a mating electrical connector on a portable digital content device;

a leg comprising an opening; and

a cable configured to place the electrical connector in communication with a host device, wherein the cable passes through the opening in the leg;

wherein the leg is rotatable about an axis passing through the opening.

118. The cradle of claim 117, wherein the leg is rotatable 360 degrees about an axis passing through the opening.

119. The cradle of claim 117 further comprising a plurality of rails configured to slide along a plurality of grooves in the portable digital content device when the portable digital content device slides into the cradle.

120. The cradle of claim 117, wherein the electrical connector comprises a USB port.

121. The cradle of claim 117, wherein the cable is configured to place the electrical connector in communication with a television.

122. The cradle of claim 117, wherein one of the cradle and the portable digital content device comprises a protrusion, wherein the other of the cradle and the portable digital content device comprises a recess, and wherein the protrusion fits into the recess to retain the cradle and portable digital content device in place after the cradle and portable digital content device slide into one another.