System for Remote Access to Media, and Reaction and Survey Data From Viewers of the Media

• US 20090094286A1
• Filed: 10/02/2008
• Published: 04/09/2009
• Est. Priority Date: 10/02/2007
• Status: Active Grant

• Current Assignee: Nielsen Consumer LLC (Nielsen Holdings plc)
• Original Assignee: Nielsen Company (US) LLC (RR Donnelley & Sons Company)
• Inventors: Lee, Michael J., Lee, Hans C., Hong, Timmie T.
• Granted Patent: US 8,151,292 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04H 60/33 Arrangements for monitoring the users' behaviour or opinions
• CPC Class Codes: H04H 60/64 for providing detail information
• CPC Class Codes: H04N 21/252 Processing of multiple end-users' preferences to derive collaborative data
• CPC Class Codes: H04N 21/25866 Management of end-user data customer care in data networks H04L41/5077
• CPC Class Codes: H04N 21/42201 biosensors, e.g. heat sensor for presence detection, EEG sensors or any limb activity sensors worn by the user input arrangements for interaction with the human body based on nervous system activity detection G06F3/015
• CPC Class Codes: H04N 21/44213 Monitoring of end-user related data arrangements for monitoring the users' behaviour or opinions in broadcast systems H04H60/33
• CPC Class Codes: H04N 21/475 End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
• CPC Class Codes: H04N 21/6582 Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number arrangements where receivers interact with the broadcast H04H20/38
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/173 with two-way working, e.g. subscriber sending a programme selection signal

Abstract

Embodiments are described that enable remote and interactive access, navigation, and analysis of reactions from viewers to a media instance. The reactions include physiological responses, survey results, verbatim feedback, event-based metadata, and derived statistics for indicators of success and failure from the viewers. The reactions are aggregated, and an interface enables remote access and navigation of the media instance, aggregated physiological responses synchronized with the media instance, survey results, and/or verbatim feedback related to the media instance. This enables users to interactively divide, dissect, parse, and analyze the reactions as they prefer. This automation provides an automated process enabling non-experts to understand complex physiological data, and to organize presentation of complex data according to their needs so as to present conclusions as appropriate to the media instance.

Claims

1. A system comprising:

a processor coupled to a database, the database including a media instance and reaction data, the media instance comprising a plurality of media events, the reaction data received from a plurality of viewers viewing the media instance;

a first module coupled to the processor, the first module generating aggregated reaction data by aggregating the reaction data from the plurality of viewers, the first module generating synchronized data by synchronizing the plurality of media events of the media instance with corresponding aggregated reaction data; and

a second module coupled to the processor, the second module comprising a plurality of renderings and a user interface (UI) that provide controlled access to the synchronized data from a remote device

2. The system of claim 1, wherein the controlled access is through the UI and includes remote interactive manipulation of the reaction data synchronized to corresponding events of the media instance.

3. The system of claim 2, wherein the manipulation includes at least one of dividing, dissecting, aggregating, parsing, organizing, and analyzing the reaction data.

4. The system of claim 1, wherein the controlled access includes access to at least one of the reaction data and aggregated reaction data.

5. The system of claim 1, wherein the controlled access includes interactive analysis of at least one of the media instance and the synchronized data.

6. The system of claim 5, wherein the controlled access includes interactive analysis of at least one of the reaction data, the aggregated reaction data, and parsed reaction data.

7. The system of claim 1, wherein the plurality of renderings includes text, charts, graphs, histograms, images, and video.

8. The system of claim 1, wherein the UI presents the synchronized data using at least one rendering of the plurality or renderings.

9. The system of claim 1, wherein the UI allows selection of a portion of the media instance for which at least one of the synchronized data, the reaction data, the aggregated reaction data, and parsed reaction data is viewed.

10. The system of claim 9, wherein the portion includes a point in time.

11. The system of claim 9, wherein the portion includes a period of time.

12. The system of claim 1, wherein the first module analyzes the reaction data.

13. The system of claim 12, wherein the Ul provides remote access to results of the analysis.

14. The system of claim 13, wherein the Ul presents the results using at least one rendering of the plurality of renderings, the results including actionable insights corresponding to a portion of the media instance.

15. The system of claim 14, wherein the actionable insights correspond to emotional reactions of the plurality of viewers.

16. The system of claim 12, wherein the analyzing comprises applying expert knowledge of physiological behavior to the reaction data.

17. The system of claim 12, comprising generating a first set of questions that represent the results.

18. The system of claim 17, wherein the analyzing includes analyzing the reaction data in the context of the first set of questions.

19. The system of claim 17, comprising selecting at least one rendering of the plurality of renderings.

20. The system of claim 19, comprising tagging the selected rendering with at least one question of the first set of questions.

21. The system of claim 19, wherein a user can modify presentation of the results via the UI by selecting at least one rendering of the plurality of renderings.

22. The system of claim 17, wherein the presenting includes presenting the results via presentation of the first set of questions on the UI.

23. The system of claim 22, comprising, in response to the user selecting a question of the first set of questions, presenting via the UI an answer to the selected question that includes the actionable insight.

24. The system of claim 1, wherein the reaction data includes at least one of physiological responses, survey results, feedback generated by the viewers, metadata, and derived statistics.

25. The system of claim 1, wherein the reaction data includes physiological responses.

26. The system of claim 1, wherein the reaction data includes survey results.

27. The system of claim 1, wherein the reaction data includes feedback generated by the viewers.

28. The system of claim 1, wherein the reaction data includes metadata.

29. The system of claim 28, wherein the metadata is event-based metadata.

30. The system of claim 1, wherein the reaction data includes derived statistics

31. The system of claim 30, wherein the derived statistics are derived statistics for indicators of success and failure of the media instance.

32. The system of claim 1, comprising a plurality of sensor devices, wherein each viewer wears a sensor device of the plurality of sensor devices, wherein each sensor device receives the reaction data from a corresponding view and transmits the reaction data to at least one of the first module and the database.

33. The system of claim 1, wherein the aggregating comprises aggregating the reaction data according to at least one of maximums, minimums, averages, deviations, derivatives, amplitudes, and trends of at least one parameter of the reaction data.

34. The system of claim 1, comprising a third module coupled to the second module, the third module receiving comments from the plurality of viewers in response to the viewing.

35. The system of claim 34, wherein the comments are textual comments.

36. The system of claim 34, wherein the synchronized data includes the comments.

37. The system of claim 1, comprising a third module coupled to the second module, the third module presenting survey questions to the plurality of viewers via the UI, the survey questions relating to the media instance.

38. The system of claim 37, wherein the third module receives answers to the survey questions from the plurality of viewers via the UI.

39. The system of claim 38, wherein the answers to the survey questions are textual comments

40. The system of claim 38, wherein the synchronized data includes the answers to the survey questions.

41. The system of claim 1, wherein the plurality of viewers are at a location

42. The system of claim 1, wherein the plurality of viewers are at a plurality of locations.

43. The system of claim 1, wherein a first set of the plurality of viewers are at a first location and a second set of the plurality of viewers are at a second location different from the first location.

44. The system of claim 1, wherein a first set of the plurality of viewers are viewing the media instance at a first time and a second set of the plurality of viewers are viewing the media instance at a second time different from the first time.

45. The system of claim 1, wherein the reaction data corresponds to electrical activity in brain tissue of the user.

46. The system of claim 1, wherein the reaction data corresponds to electrical activity in muscle tissue of the user.

47. The system of claim 1, wherein the reaction data corresponds to electrical activity in heart tissue of the user.

48. A system comprising:

a processor coupled to a database, the database including a media instance and reaction data of a plurality of viewers, the reaction data generated in response to viewing of the media instance and including physiological response data;

a first module that aggregates the reaction data from the plurality of viewers; and

a second module that provides remote access to at least one of the reaction data and aggregated reaction data, wherein the remote access enables interactive analysis of at least one of the media instance, the reaction data, aggregated reaction data, and parsed reaction data.

49. A system comprising:

a processor coupled to a database, the database receiving a media instance and reaction data from a plurality of viewers, the reaction data generated in response to viewing of the media instance and including physiological response data;

a first module aggregating the reaction data from the plurality of viewers; and

a second module enabling remote interactive analysis and presentation of the media instance and at least one of the reaction data, aggregated reaction data, and parsed reaction data.

50. A system comprising:

a processor coupled to a database, the database receiving a media instance and reaction data from a plurality of viewers, the reaction data generated in response to viewing of the media instance and including physiological response data; and

an interface coupled to the processor, the interface enabling remote interactive manipulation of the reaction data synchronized to corresponding events of the media instance, the manipulation including at least one of dividing, dissecting, aggregating, parsing, and analyzing the reaction data.