Conversational advertising
First Claim
1. A method of advertising in a computer medium comprising:
- providing a virtual object in a virtual environment, the virtual object being configured to provide content to a user; and
providing an advertisement in the content to the user.
1 Assignment
0 Petitions
Accused Products
Abstract
A method of advertising in a computer medium, such as the Internet. The method includes providing a virtual instructor in a virtual environment. The virtual instructor is configured to provide content, such as, a foreign language instruction or a translation service of existing foreign language web pages to a user over the Internet. In the substantive content, the virtual instructor embeds or hides promotional content in the substantive content. This promotional content can be a spoken advertisement to the user. The promotional content can be introduced in a subtle manner, and does not distract the user from the lesson. The advertisement may be spoken to the user by the virtual instructor at the time the educational content is provided to the user.
67 Citations
25 Claims
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1. A method of advertising in a computer medium comprising:
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providing a virtual object in a virtual environment, the virtual object being configured to provide content to a user; and providing an advertisement in the content to the user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 23)
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20. A system for promoting products or services comprising:
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a virtual object; a virtual environment; the virtual object being located in the virtual environment and providing content to a user; and a promotion being embedded in the content. - View Dependent Claims (22)
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21. A computer recordable medium comprising:
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program instructions for providing a virtual object in a virtual environment, the virtual object providing content to the user; and program instruction for providing an advertisement or a promotion to a user, the advertisement or promotion being embedded in the provided content.
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24. A method of translating a web page comprising:
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providing a virtual object overlying an existing webpage; providing a translation of the existing webpage in a foreign language to a user by the virtual object emulating speech of the translation to a native language; and providing an advertisement or promotion in the translation to the user. - View Dependent Claims (25)
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Specification