Interactive presentation and distribution of web content

• US 20090094522A1
• Filed: 10/04/2007
• Published: 04/09/2009
• Est. Priority Date: 10/04/2007
• Status: Abandoned Application

• Current Assignee: TinBu LLC (Lottery.com, Inc.)
• Original Assignee: TinBu LLC (Lottery.com, Inc.)
• Inventors: Tu, Bin, Brier, John J.
• Application Number:
  US11/906,901
• Publication Number:
  US 20090094522A1
• Time in Patent Office: Days
• US Class Current: 715/738
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A data module for display in web content on a webpage is disclosed, along with a method of presenting the web content. The module includes data content for display on a webpage having publisher content, an advertisement coupled to the data content, and a link in the data content for allowing a viewer of the webpage to manipulate the data content. The method includes generating a data module by coupling an advertisement to data content, providing at least one link in the data module for allowing a viewer of the webpage to manipulate the data content, displaying the data module on a webpage having publisher content, and refreshing the webpage, in response to receiving a selection of the link from the viewer, to display the manipulated data content and advertisement in the data module on the webpage.

Claims

1. A method of presenting web content on a webpage, the method comprising:

generating a data module by coupling an advertisement to data content;

providing at least one link in the data module for allowing a viewer of the webpage to manipulate the data content;

displaying the data module on a webpage having publisher content; and

refreshing the webpage, in response to receiving a selection of the link from the viewer, to display the manipulated data content and advertisement in the data module on the webpage.

2. A method of claim 1, wherein refreshing the webpage includes displaying additional advertisements in the data module.

3. A method of presenting web content to increase page views of a webpage, the method comprising:

displaying publisher content on a webpage;

exhibiting data content on the webpage;

providing at least one link in the data content for allowing a viewer of the webpage to manipulate the data content; and

refreshing the webpage, in response to receiving a selection of the link from the viewer, to present the manipulated data content on the webpage.

4. A method of claim 3, further comprising coupling at least one advertisement to the data content.

5. A method of claim 4, wherein refreshing the webpage includes displaying additional advertisements on the webpage along with the manipulated data content.

6. A method of presenting a data module on a webpage to increase the number of advertisements presented to a viewer of the webpage, the method comprising:

displaying a data module having data content and at least one advertisement on a webpage having publisher content;

providing at least one link in the data module for allowing a viewer of the webpage to manipulate the data content in the data module; and

refreshing the webpage, in response to receiving a selection of the link from the viewer, to display the manipulated data module on the webpage.

7. A method of claim 6, wherein refreshing the webpage includes displaying additional advertisements in the data module on the webpage.

8. A data module comprising:

data content pertaining to a particular topic for display on a webpage independent of publisher content displayed on the webpage;

an advertisement displayed within the data content;

a link in the data content for allowing a viewer of the webpage to manipulate the data content.

9. A data module of claim 8, wherein the advertisement is a geographically targeted advertisement.

10. A data module of claim 8, wherein the advertisement includes a video component that is presented to the viewer in response to receiving a selection of the link from the viewer.

11. A data module of claim 8, wherein the advertisement includes an audio component that is presented to the viewer in response to receiving a selection of the link from the viewer.

12. A data module of claim 8, wherein the advertisement is specific to the publisher content.

13. A data module of claim 8, wherein the advertisement is specific to the data content.

14. A data module of claim 8, wherein the advertisement includes an associated HTML link that is displayed in the data content.

15. A data module of claim 8, wherein the link is an HTML link.

16. A method of presenting web content on a webpage, the method comprising:

generating a data module by coupling a geographically targeted advertisement to data content;

providing at least one link in the data module for allowing a viewer of the webpage to manipulate the data content;

displaying the data module on a webpage having publisher content; and

refreshing the webpage, in response to receiving a selection of the link from the viewer, to display the manipulated data module on the webpage and present the advertisement to the viewer.

17. A method of claim 16, wherein displaying the data module includes distributing the data module to a plurality of websites.

18. A method of claim 16, wherein refreshing the webpage includes displaying additional advertisements in the manipulated data module.

19. A method of claim 16, wherein refreshing the webpage includes presenting the advertisement to the viewer in an audio format.

20. A method of claim 16, wherein refreshing the webpage includes presenting the advertisement to the viewer in a video format.

21. A method of claim 16, wherein refreshing the webpage includes presenting the advertisement as specific to the publisher content.

22. A method of claim 16, wherein refreshing the webpage includes presenting the advertisement as specific to the data content.