Providing Remote Access to Media, and Reaction and Survey Data From Viewers of the Media

• US 20090094627A1
• Filed: 10/02/2008
• Published: 04/09/2009
• Est. Priority Date: 10/02/2007
• Status: Abandoned Application

• Current Assignee: Nielsen Company (US) LLC (RR Donnelley & Sons Company)
• Original Assignee: Nielsen Company (US) LLC (RR Donnelley & Sons Company)
• Inventors: Lee, Michael J., Lee, Hans C., Hong, Timmie T.
• Application Number:
  US12/244,737
• Publication Number:
  US 20090094627A1
• Time in Patent Office: Days
• US Class Current: 725/9
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04H 60/33 Arrangements for monitoring the users' behaviour or opinions
• CPC Class Codes: H04H 60/64 for providing detail information
• CPC Class Codes: H04N 21/252 Processing of multiple end-users' preferences to derive collaborative data
• CPC Class Codes: H04N 21/25866 Management of end-user data customer care in data networks H04L41/5077
• CPC Class Codes: H04N 21/42201 biosensors, e.g. heat sensor for presence detection, EEG sensors or any limb activity sensors worn by the user input arrangements for interaction with the human body based on nervous system activity detection G06F3/015
• CPC Class Codes: H04N 21/44213 Monitoring of end-user related data arrangements for monitoring the users' behaviour or opinions in broadcast systems H04H60/33
• CPC Class Codes: H04N 21/475 End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
• CPC Class Codes: H04N 21/6582 Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number arrangements where receivers interact with the broadcast H04H20/38
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/173 with two-way working, e.g. subscriber sending a programme selection signal

Abstract

Embodiments are described that enable remote and interactive access, navigation, and analysis of reactions from viewers to a media instance. The reactions include physiological responses, survey results, verbatim feedback, event-based metadata, and derived statistics for indicators of success and failure from the viewers. The reactions are aggregated, and an interface enables remote access and navigation of the media instance, aggregated physiological responses synchronized with the media instance, survey results, and/or verbatim feedback related to the media instance. This enables users to interactively divide, dissect, parse, and analyze the reactions as they prefer. This automation provides an automated process enabling non-experts to understand complex physiological data, and to organize presentation of complex data according to their needs so as to present conclusions as appropriate to the media instance.

Claims

1. A method comprising:

receiving a media instance, the media instance including a plurality of media events;

receiving reaction data from a plurality of viewers while the plurality of viewers are viewing the media instance;

generating aggregated reaction data by aggregating the reaction data from the plurality of viewers;

generating synchronized data by synchronizing the plurality of media events of the media instance with corresponding aggregated reaction data; and

providing controlled access to the synchronized data from a remote device.

2. The method of claim 1, comprising providing, via the controlled access, remote interactive manipulation of the reaction data synchronized to corresponding events of the media instance.

3. The method of claim 2, wherein the manipulation includes at least one of dividing, dissecting, aggregating, parsing, organizing, and analyzing the reaction data.

4. The method of claim 1, comprising providing controlled access to at least one of the reaction data and aggregated reaction data.

5. The method of claim 1, comprising enabling via the controlled access interactive analysis of at least one of the media instance and the synchronized data.

6. The method of claim 5, comprising enabling via the controlled access interactive analysis of at least one of the reaction data, the aggregated reaction data, and parsed reaction data.

7. The method of claim 1, wherein the reaction data includes at least one of physiological responses, survey results, feedback generated by the viewers, metadata, and derived statistics.

8. The method of claim 1, wherein the reaction data includes physiological responses.

9. The method of claim 1, wherein the reaction data includes survey results.

10. The method of claim 1, wherein the reaction data includes feedback generated by the viewers.

11. The method of claim 1, wherein the reaction data includes metadata, wherein the metadata is event-based metadata.

12. The method of claim 1, wherein the reaction data includes derived statistics, wherein the derived statistics are derived statistics for indicators of success and failure of the media instance.

13. The method of claim 1, wherein receiving the reaction data comprises receiving the reaction data from a plurality of sensor devices via a wireless couplings, wherein each viewer wears a sensor device of the plurality of sensor devices.

14. The method of claim 1, comprising presenting a user interface (UI), wherein the controlled access is made via the UI.

15. The method of claim 14, comprising presenting the synchronized data using a rendering of a plurality or renderings.

16. The method of claim 15, wherein the plurality of renderings includes text, charts, graphs, histograms, images, and video.

17. The method of claim 1, wherein the aggregating comprises aggregating the reaction data according to at least one of maximums, minimums, averages, deviations, derivatives, amplitudes, and trends of at least one parameter of the reaction data.

18. The method of claim 1, comprising selecting, via the controlled access, a portion of the media instance for which at least one of the synchronized data, the reaction data, the aggregated reaction data, and parsed reaction data is viewed.

19. The method of claim 18, wherein the portion includes a point in time.

20. The method of claim 18, wherein the portion includes a period of time.

21. The method of claim 1, comprising automatically analyzing the reaction data.

22. The method of claim 21, comprising providing remote access to results of the analyzing, and presenting the results, the presenting including presenting actionable insights corresponding to a portion of the media instance via at least one of a plurality of renderings, wherein the actionable insights correspond to emotional reactions of the plurality of viewers.

23. The method of claim 21, wherein the analyzing includes applying expert knowledge of physiological behavior to the reaction data.

24. The method of claim 21, comprising generating a first set of questions that represent the results.

25. The method of claim 24, wherein the analyzing includes analyzing the reaction data in the context of the first set of questions.

26. The method of claim 24, comprising selecting at least one rendering of the plurality of renderings.

27. The method of claim 26, comprising tagging the selected rendering with at least one question of the first set of questions.

28. The method of claim 26, wherein a user can modify the presenting of the results via the selecting of at least one rendering of the plurality of renderings.

29. The method of claim 24, wherein the presenting includes presenting the results via presentation of the first set of questions.

30. The method of claim 29, comprising, in response to the user selecting a question of the first set of questions, presenting an answer to the selected question that includes the actionable insight.

31. The method of claim 1, comprising receiving comments from the plurality of viewers in response to the viewing.

32. The method of claim 31, wherein the comments are textual comments.

33. The method of claim 31, wherein the synchronized data includes the comments.

34. The method of claim 1, comprising:

presenting survey questions to the plurality of viewers, the survey questions relating to the media instance; and

receiving answers to the survey questions from the plurality of viewers.

35. The method of claim 34, wherein the answers to the survey questions are textual comments.

36. The method of claim 34, wherein the synchronized data includes the answers to the survey questions.

37. The method of claim 1, wherein the plurality of viewers are at a location.

38. The method of claim 1, wherein the plurality of viewers are at a plurality of locations.

39. The method of claim 1, wherein a first set of the plurality of viewers are at a first location and a second set of the plurality of viewers are at a second location different from the first location.

40. The method of claim 1, wherein a first set of the plurality of viewers are viewing the media instance at a first time and a second set of the plurality of viewers are viewing the media instance at a second time different from the first time.

41. The method of claim 1, wherein the reaction data corresponds to electrical activity in brain tissue of the user.

42. The method of claim 1, wherein the reaction data corresponds to electrical activity in muscle tissue of the user.

43. The method of claim 1, wherein the reaction data corresponds to electrical activity in heart tissue of the user.

44. A method comprising:

receiving a media instance;

receiving reaction data from a plurality of viewers, the reaction data generated in response to viewing of the media instance and including physiological response data;

aggregating the reaction data from the plurality of viewers; and

providing remote access to at least one of the reaction data and aggregated reaction data, wherein the remote access enables interactive analysis of at least one of the media instance, the reaction data, aggregated reaction data, and parsed reaction data.

45. A method comprising:

receiving a media instance;

receiving reaction data from a plurality of viewers, the reaction data generated in response to viewing of the media instance and including physiological response data;

aggregating the reaction data from the plurality of viewers; and

enabling remote interactive analysis of the media instance and at least one of the reaction data, aggregated reaction data, and parsed reaction data.

46. A method comprising:

receiving a media instance;

receiving reaction data from a plurality of viewers, the reaction data generated in response to viewing of the media instance and including physiological response data; and

enabling remote interactive manipulation of the reaction data synchronized to corresponding events of the media instance, the manipulation including at least one of dividing, dissecting, aggregating, parsing, and analyzing the reaction data.