Providing Actionable Insights Based on Physiological Responses From Viewers of Media

• US 20090094629A1
• Filed: 10/02/2008
• Published: 04/09/2009
• Est. Priority Date: 10/02/2007
• Status: Active Grant

• Current Assignee: Nielsen Consumer LLC (Nielsen Holdings plc)
• Original Assignee: Nielsen Company (US) LLC (RR Donnelley & Sons Company)
• Inventors: Lee, Michael J., Lee, Hans C., Hong, Timmie T.
• Granted Patent: US 8,332,883 B2
• Time in Patent Office: Days
• US Class Current: 725/10
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04H 60/33 Arrangements for monitoring the users' behaviour or opinions
• CPC Class Codes: H04H 60/64 for providing detail information
• CPC Class Codes: H04N 21/252 Processing of multiple end-users' preferences to derive collaborative data
• CPC Class Codes: H04N 21/25866 Management of end-user data customer care in data networks H04L41/5077
• CPC Class Codes: H04N 21/42201 biosensors, e.g. heat sensor for presence detection, EEG sensors or any limb activity sensors worn by the user input arrangements for interaction with the human body based on nervous system activity detection G06F3/015
• CPC Class Codes: H04N 21/44213 Monitoring of end-user related data arrangements for monitoring the users' behaviour or opinions in broadcast systems H04H60/33
• CPC Class Codes: H04N 21/475 End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
• CPC Class Codes: H04N 21/6582 Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number arrangements where receivers interact with the broadcast H04H20/38
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/173 with two-way working, e.g. subscriber sending a programme selection signal

Abstract

Embodiments are described that enable remote and interactive access, navigation, and analysis of reactions from viewers to a media instance. The reactions include physiological responses, survey results, verbatim feedback, event-based metadata, and derived statistics for indicators of success and failure from the viewers. The reactions are aggregated, and an interface enables remote access and navigation of the media instance, aggregated physiological responses synchronized with the media instance, survey results, and/or verbatim feedback related to the media instance. This enables users to interactively divide, dissect, parse, and analyze the reactions as they prefer. This automation provides an automated process enabling non-experts to understand complex physiological data, and to organize presentation of complex data according to their needs so as to present conclusions as appropriate to the media instance.

Claims

1. A method comprising:

receiving a media instance, the media instance including a plurality of media events;

receiving reaction data from a plurality of viewers while the plurality of viewers are viewing the media instance;

automatically analyzing the reaction data; and

providing remote access to results of the analyzing, and presenting the results, the presenting including presenting actionable insights corresponding to a portion of the media instance via at least one of a plurality of renderings, wherein the actionable insights correspond to emotional reactions of the plurality of viewers.

2. The method of claim 1, wherein the analyzing includes applying expert knowledge of physiological behavior to the reaction data.

3. The method of claim 1, comprising generating a first set of questions that represent the results.

4. The method of claim 3, wherein the analyzing includes analyzing the reaction data in the context of the first set of questions.

5. The method of claim 3, comprising selecting at least one rendering of the plurality of renderings.

6. The method of claim 5, comprising tagging the selected rendering with at least one question of the first set of questions.

7. The method of claim 5, wherein a user can modify the presenting of the results via the selecting of at least one rendering of the plurality of renderings.

8. The method of claim 3, wherein the presenting includes presenting the results via presentation of the first set of questions.

9. The method of claim 8, comprising, in response to the user selecting a question of the first set of questions, presenting an answer to the selected question that includes the actionable insight.

10. The method of claim 1, comprising selecting a second set of questions that represent the results, wherein the second set of questions were generated prior to the first set of questions to represent previous results from analysis of preceding reaction data of a preceding media instance, wherein the preceding reaction data is similar to the reaction data.

11. The method of claim 10, wherein the analyzing includes analyzing the reaction data in the context of the second set of questions.

12. The method of claim 10, comprising selecting at least one rendering of the plurality of renderings.

13. The method of claim 12, comprising tagging the selected rendering with at least one question of the second set of questions.

14. The method of claim 12, wherein a user can modify the presenting of the results via the selecting of at least one rendering of the plurality of renderings.

15. The method of claim 10, wherein the presenting includes presenting the results via presentation of the second set of questions.

16. The method of claim 15, comprising, in response to the user selecting a question of the second set of questions, presenting an answer to the selected question that includes the actionable insight.

17. The method of claim 1, comprising selecting a set of the reaction data to which the analyzing is applied, the selecting including selecting a portion of the media instance to which the set of the reaction data corresponds.

18. The method of claim 17, wherein the portion includes a point in time.

19. The method of claim 17, wherein the portion includes a period of time.

20. The method of claim 1, comprising generating aggregated reaction data by aggregating the reaction data from the plurality of viewers.

21. The method of claim 1, wherein the aggregating comprises aggregating the reaction data according to at least one of maximums, minimums, averages, deviations, derivatives, amplitudes, and trends of at least one parameter of the reaction data.

22. The method of claim 1, comprising generating synchronized data by synchronizing the plurality of media events of the media instance with the reaction data.

23. The method of claim 1, comprising enabling remote interactive manipulation of the media instance.

24. The method of claim 1, comprising enabling remote interactive manipulation of the reaction data.

25. The method of claim 1, comprising enabling remote interactive manipulation of the plurality of renderings.

26. The method of claim 1, comprising enabling remote interactive manipulation of the actionable insights.

27. The method of claim 1, wherein the plurality of renderings includes text, charts, graphs, histograms, images, and video.

28. The method of claim 1, wherein the reaction data includes at least one of physiological responses, survey results, feedback generated by the viewers, metadata, and derived statistics.

29. The method of claim 1, wherein the reaction data includes physiological responses.

30. The method of claim 1, wherein the reaction data includes survey results.

31. The method of claim 1, wherein the reaction data includes feedback generated by the viewers.

32. The method of claim 1, wherein the reaction data includes metadata, wherein the metadata is event-based metadata.

33. The method of claim 1, wherein the reaction data includes derived statistics, wherein the derived statistics are derived statistics for indicators of success and failure of the media instance.

34. The method of claim 1, wherein receiving the reaction data comprises receiving the reaction data from a plurality of sensor devices via a wireless couplings, wherein each viewer wears a sensor device of the plurality of sensor devices.

35. The method of claim 1, wherein the reaction data corresponds to electrical activity in brain tissue of the user.

36. The method of claim 1, wherein the reaction data corresponds to electrical activity in muscle tissue of the user.

37. The method of claim 1, wherein the reaction data corresponds to electrical activity in heart tissue of the user.

38. The method of claim 1, wherein a first set of the plurality of viewers are at a first location and a second set of the plurality of viewers are at a second location different from the first location.

39. The method of claim 1, wherein a first set of the plurality of viewers are viewing the media instance at a first time and a second set of the plurality of viewers are viewing the media instance at a second time different from the first time.

40. A method comprising:

receiving a media instance;

receiving reaction data from a plurality of viewers while the plurality of viewers are viewing the media instance;

automatically analyzing the reaction data; and

presenting the results by presenting actionable insights corresponding to a portion of the media instance via at least one of a plurality of renderings, wherein the actionable insights correspond to emotional reactions of the plurality of viewers.

41. A method comprising:

receiving a media instance;

receiving reaction data from a plurality of viewers viewing the media instance;

analyzing the reaction data; and

presenting results of the analyzing by presenting a set of questions corresponding to a portion of the media instance, the set of questions corresponding to at least one of a plurality of renderings, wherein answers to questions of the set of questions present actionable insights of the reaction data, the actionable insights corresponding to emotional reactions of the plurality of viewers.