System and Method for Presenting Advertisement Content on a Mobile Platform During Travel
First Claim
1. A vehicle information system suitable for installation aboard a passenger vehicle, comprising:
- a content source;
a user interface system that includes a user input system for selecting viewing content available from said content source and a content presentation system; and
an advertisement content source that combines advertising content with the selected viewing content to generate an aggregate play list and that provides the aggregate play list to said user interface system for presentation of the advertising content and the selected viewing content in accordance with the aggregate play list via said content presentation system,wherein, during presentation of the aggregate play list, said user interface system provides a user response to the presented advertisement content to said advertisement content source, said advertisement content source compiling the user response.
1 Assignment
0 Petitions
Accused Products
Abstract
An advertisement system for passenger vehicles, such as automobiles and aircraft, and methods for manufacturing and using same. The advertisement system includes at least one advertisement content source that is configured to communicate with a vehicle information system installed aboard the passenger vehicle. When a system user selects viewing content available from the vehicle information system for presentation, the advertisement content source can combine advertising content with the selected viewing content to generate an aggregate play list. During presentation of the aggregate play list, the advertisement system can measure and/or analyze the user response to the presented advertisement content. The advertisement system advantageously can be provided as a part of an overall strategy for managing sales of advertising and providing advertisement-trafficking services via an interactive vehicle information system.
-
Citations
37 Claims
-
1. A vehicle information system suitable for installation aboard a passenger vehicle, comprising:
-
a content source; a user interface system that includes a user input system for selecting viewing content available from said content source and a content presentation system; and an advertisement content source that combines advertising content with the selected viewing content to generate an aggregate play list and that provides the aggregate play list to said user interface system for presentation of the advertising content and the selected viewing content in accordance with the aggregate play list via said content presentation system, wherein, during presentation of the aggregate play list, said user interface system provides a user response to the presented advertisement content to said advertisement content source, said advertisement content source compiling the user response. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21)
-
-
22. A method for providing advertisement content aboard via a vehicle information system, comprising:
-
providing the vehicle information system having; a media server system; and a user interface system that includes a user input system for selecting viewing content available from said media server system and a content presentation system; combining advertising content with the selected viewing content to generate an aggregate play list; providing the aggregate play list to said user interface system for presentation of the advertising content and the selected viewing content in accordance with the aggregate play list via said content presentation system; and during presentation of the aggregate play list, receiving a user response to the presented advertisement content from the user interface system; and compiling the user response. - View Dependent Claims (23, 24)
-
-
25. An advertisement system suitable for use with a vehicle information system having a media server system and a user interface system that includes a user input system for selecting viewing content available from the media server system and a content presentation system, said advertisement system comprising:
-
an advertisement content source that combines advertising content with the selected viewing content to generate an aggregate play list and that provides the aggregate play list to the user interface system for presentation of the advertising content and the selected viewing content in accordance with the aggregate play list via the content presentation system; and an advertisement-serving system that provides the advertisement content to said advertisement content source, wherein, during presentation of the aggregate play list, the user interface system provides a user response to the presented advertisement content to said advertisement-serving system via said advertisement content source, said advertisement-serving system compiling the user response. - View Dependent Claims (26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36)
-
-
37. An aircraft, comprising:
-
a fuselage and a plurality of passenger seats arranged within the fuselage; and a vehicle information system, said vehicle information system coupled with said fuselage and comprising; a headend system that provides overall system control functions for the vehicle information system and that includes a content source; a user interface system that includes a user input system for selecting viewing content available from said content source and a content presentation system; and a content distribution system that distributes the selected viewing content throughout the vehicle information system; and an advertisement content source that combines advertising content with the selected viewing content to generate an aggregate play list and that provides the aggregate play list to said user interface system for presentation of the advertising content and the selected viewing content in accordance with the aggregate play list via said content presentation system, wherein, during presentation of the aggregate play list, said user interface system provides a user response to the presented advertisement content to said advertisement content source, said advertisement content source compiling the user response.
-
Specification