POST PRODUCTION VISUAL ALTERATIONS
First Claim
1. A method of superimposing a label that contains informational material onto pre-existing video content to supplement said pre-existing video content comprising:
- detecting a suitable location on said pre-existing video content for placement of said labels;
selecting said label for placement on said pre-existing video content;
superimposing said label onto said pre-existing video content so that said label appears as an integral part of a unified video signal.
2 Assignments
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Accused Products
Abstract
Disclosed is a method and system in which “labels,” comprising supplemental information such as advertising, promotional, or informational elements including interactive elements, may be superimposed post-production into a video stream. This can be done by using overlay screens including interactive overlay screens or by combining video segments. As such, the labels do not have to physically be part of the actual scene during filming. Once a video stream is created, a space for available advertising is designated either manually or automatically by pattern recognition techniques. A list of available advertising space is generated. During viewing of television broadcasts, advertisements are placed in the video signal. Labels are displayed by superimposing an HTML page that is blank except for the advertisement onto the video signal. Advertisements can be superimposed post-production, and can be personalized and localized. The advertisements can be customized on a per-household basis.
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Citations
54 Claims
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1. A method of superimposing a label that contains informational material onto pre-existing video content to supplement said pre-existing video content comprising:
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detecting a suitable location on said pre-existing video content for placement of said labels; selecting said label for placement on said pre-existing video content; superimposing said label onto said pre-existing video content so that said label appears as an integral part of a unified video signal. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 36, 37, 38)
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28. A system for superimposing labels onto pre-existing video content to provide a video signal that includes information to supplement said pre-existing video content comprising:
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a video signal that contains said pre-existing video content; a label signal that contains said information to supplement said pre-existing video content; a logical system that superimposes said label signal on said pre-existing video content. - View Dependent Claims (29, 30, 31, 32, 33, 34, 35, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50, 51, 52, 53, 54)
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Specification