TARGETED ADVERTISING IN UNICAST, MULTICAST AND HYBRID DISTRIBUTION SYSTEM CONTEXTS

• US 20090094640A1
• Filed: 09/26/2008
• Published: 04/09/2009
• Est. Priority Date: 09/26/2007
• Status: Abandoned Application

• Current Assignee: Invidi Technologies Corporation
• Original Assignee: Invidi Technologies Corporation
• Inventors: Anderson, Bruce J., Wilson, Daniel C., Sheehan, Patrick M.
• Application Number:
  US12/239,475
• Publication Number:
  US 20090094640A1
• Time in Patent Office: Days
• US Class Current: 725/34
• CPC Class Codes: H04N 21/44222 Analytics of user selections, e.g. selection of programs or purchase activity monitoring of user selections in data processing systems G06F11/34; arrangements for monitoring the user's behaviour or opinions in broadcast systems H04H60/33
• CPC Class Codes: H04N 21/6582 Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number arrangements where receivers interact with the broadcast H04H20/38
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/17318 Direct or substantially direct transmission and handling of requests

Abstract

Systems and methods are presented for the delivery of targeted assets in a scheduled programming network in the context of several content distribution systems, including switched digital, unicast, multicast, and hybrid unicast/multicast content distribution systems. Assets may be targeted to network users in connection with the scheduled network programming, and further, successful delivery of those targeted assets may be confirmed. In this regard, the systems and methods generally select targeted assets from a remote platform and, in some instances, to deliver those targeted assets from the remote platform. The assets may be selected based on demographic or other information obtained from an external source and/or based on monitoring user inputs. In the latter regard, the classification of an audience can be based at least in part on monitoring communications to the remote platform conventionally used for other purposes.

Claims

1. A method for use in targeting assets to user equipment devices in a content distribution system of scheduled programming networks, comprising the steps of:

receiving, at a user equipment device, one or more user inputs reflecting one or more user selections of scheduled programming networks;

transmitting, from said user equipment device to a processing system separate from said user equipment device, message information based on said one or more user inputs, wherein said processing system is operative to process said message information to select one or more assets, different than scheduled programming of said selected scheduled programming networks, for transmission to said user equipment device; and

receiving, at said user equipment device, selected scheduled programming together with said one or more assets selected based at least in part on said message information.

2. The method of claim 1, wherein said processing system is operative to process said message information to continually determine one or more classification parameters of a current user based at least in part on said message information.

3. The method of claim 1, wherein said step of transmitting said message information based on said one or more user inputs comprises transmitting said one or more user inputs.

4. The method of claim 1, wherein said step of transmitting said message information based on said one or more user inputs comprises transmitting a processed variant of said one or more user inputs.

5. The method of claim 4, wherein said step of transmitting said processed variant of said one or more user inputs comprises transmitting at least one of a click-stream report, a surfing filter report, or an asset delivery report.

6. The method of claim 5, wherein said step of transmitting said click-stream report comprises transmitting a summary of programming selected at said user equipment device over a specified time period.

7. The method of claim 5, wherein said step of transmitting said surfing filter report comprises transmitting a summary of programming preferences associated with said user equipment device.

8. The method of claim 5, wherein said step of transmitting said asset delivery report comprises transmitting a summary of assets played at said user equipment device over a specified time period.

9. The method of claim 1, wherein said steps of receiving said one or more user inputs, transmitting said message information based on said one or more user inputs, and receiving said selected scheduled programming with said one or more assets occur in a unicast content distribution system.

10. The method of claim 1, wherein said steps of receiving said one or more user inputs, transmitting said message information based on said one or more user inputs, and receiving said selected scheduled programming with said one or more assets occur in a multicast content distribution system.

11. The method of claim 1, wherein said steps of receiving said one or more user inputs, transmitting said message information based on said one or more user inputs, and receiving said selected scheduled programming with said one or more assets occur in a hybrid content distribution system.

12. The method of claim 11, wherein said hybrid content distribution system comprises a unicast distribution portion and a multicast distribution portion.

13. A method for use in targeting assets to user equipment devices in a content distribution system of scheduled programming networks comprising the steps of:

receiving, at a processing system separate from a user equipment device, message information based on one or more user inputs to said user equipment device;

operating said processing system to process said message information to select one or more assets, different than scheduled programming of said select scheduled programming networks, for transmission to said user equipment device; and

transmitting, from said processing system to said user equipment device, selected scheduled programming together with said one or more assets selected based at least in part on said message information.

14. The method of claim 13, wherein said step of receiving said message information based on said one or more user inputs comprises receiving said one or more user inputs.

15. The method of claim 13, wherein said step of receiving said message information based on said one or more user inputs comprises receiving a processed variant of said one or more user inputs.

16. The method of claim 15, wherein said step of receiving said processed variant of said one or more user inputs comprises receiving at least one of a click-stream report, a surfing filter report, or an asset delivery report.

17. The method of claim 16, wherein said step of receiving said click-stream report comprises receiving a summary of programming selected at said user equipment device over a specified time period.

18. The method of claim 16, wherein said step of receiving said surfing filter report comprises receiving a summary of programming preferences associated with said user equipment device.

19. The method of claim 16, wherein said step of receiving said asset delivery report comprises receiving a summary of assets played at said user equipment device over a specified time period.

20. The method of claim 13, wherein said step of operating said processing system to process said message information to select one or more assets comprises the step of continually determining one or more classification parameters of one or more current users at said user equipment device, wherein said classification parameters are based at least in part on said message information.

21. The method of claim 20, wherein said step of determining said one or more classification parameters comprises determining said one or more classification parameters based on at least one of a group of demographic characteristics consisting of:

age, ethnicity, gender, income level, locale, personal interests, and profession.

22. The method of claim 20, wherein said step of operating said processing system to process said message information further comprises the step of comparing one or more asset target parameters with said one or more classification parameters to select one or more assets, different than scheduled programming of said select scheduled programming networks, for transmission to said user equipment device.

23. The method of claim 13, wherein said steps of receiving said message information based on one or more user inputs, operating said processing system to process said message information, and transmitting said selected scheduled programming together with said one or more assets occur in a unicast content distribution system.

24. The method of claim 13, wherein said steps of receiving said message information based on one or more user inputs, operating said processing system to process said message information, and transmitting said selected scheduled programming together with said one or more assets occur in a multicast content distribution system.

25. The method of claim 13, wherein said steps of receiving said message information based on one or more user inputs, operating said processing system to process said message information, and transmitting said selected scheduled programming together with said one or more assets occur in a hybrid content distribution system.

26. The method of claim 25, wherein said hybrid content distribution system comprises a unicast distribution portion and a multicast distribution portion.

27. A system for use in targeting assets to a user equipment device in a content distribution system, comprising:

a remote processing system that receives from a user equipment device message information based on one or more user inputs reflecting one or more user selections of scheduled programming networks, wherein said processing system processes said message information to select one or more assets, different than scheduled programming of said selected scheduled programming networks, and transmits said one or more assets to said user equipment device together with selected scheduled programming.

28. The system of claim 27, wherein said message information based on said one or more user inputs comprises said one or more user inputs.

29. The system of claim 27, wherein said message information based on said one or more user inputs comprises a processed variant of said one or more user inputs.

30. The system of claim 29, wherein said processed variant of said one or more user inputs comprises at least one of a click-stream report, a surfing filter report, or an asset delivery report.

31. The system of claim 30, wherein said click-stream report comprises a summary of programming selected at said user equipment device over a specified time period.

32. The system of claim 30, wherein said surfing filter report comprises a summary of programming preferences associated with said user equipment device.

33. The system of claim 30, wherein said asset delivery report comprises a summary of assets played at said user equipment device over a specified time period.

34. The system of claim 27, wherein said remote processing system comprises:

a classifier for receiving said message information based on said one or more user inputs, wherein said classifier continually determines one or more classification parameters of one or more current users at said user equipment device.

35. The system of claim 34, wherein said one or more classification parameters are based on at least one of a group of demographic characteristics consisting of:

age, ethnicity, gender, income level, locale, personal interests, and profession.

36. The system of claim 34, wherein said remote processing system compares one or more asset target parameters with said one or more classification parameters to select one or more assets, different than scheduled programming of said select scheduled programming networks, for transmission to said user equipment device.

37. The system of claim 27, wherein said content distribution system is a unicast content distribution system.

38. The system of claim 27, wherein said content distribution system is a multicast content distribution system.

39. The system of claim 27, wherein said content distribution system is a hybrid content distribution system.

40. The system of claim 39, wherein said hybrid content distribution system comprises a unicast distribution portion and a multicast distribution portion.

41. A system for use in targeting assets from a remote processing system in a content distribution system, comprising:

a user equipment device separate from a remote processing system that receives one or more user inputs reflecting one or more user selections of scheduled programming networks, wherein said user equipment device transmits, from said user equipment device to said remote processing system, message information based on said one or more user inputs, and wherein said user equipment device receives from said remote processing system one or more assets, based at least in part on said message information and different than scheduled programming of said selected scheduled programming networks, together with selected scheduled programming.

42. The system of claim 41, wherein said message information based on said one or more user inputs comprises said one or more user inputs.

43. The system of claim 41, wherein said message information based on said one or more user inputs comprises a processed variant of said one or more user inputs.

44. The system of claim 43, wherein said processed variant of said one or more user inputs comprises at least one of a click-stream report, a surfing filter report, or an asset delivery report.

45. The system of claim 44, wherein said click-stream report comprises a summary of programming selected at said user equipment device over a specified time period.

46. The system of claim 44, wherein said surfing filter report comprises a summary of programming preferences associated with said user equipment device.

48. The system of claim 41, wherein said content distribution system is a unicast content distribution system.

49. The system of claim 41, wherein said content distribution system is a multicast content distribution system.

50. The system of claim 41, wherein said content distribution system is a hybrid content distribution system.

51. The system of claim 50, wherein said hybrid content distribution system comprises a unicast distribution portion and a multicast distribution portion.

52. The system of claim 41, wherein said one or more assets are based at least in part on one or more classification parameters of one or more current users at said user equipment device, wherein said one or more classification parameters are based at least in part on said message information.

47. The system of 44, wherein said asset delivery report comprises a summary of assets played at said user equipment device over a specified time period.