System and Method for Enhanced Content Delivery

• US 20090098894A1
• Filed: 10/08/2008
• Published: 04/16/2009
• Est. Priority Date: 10/16/2007
• Status: Active Grant

• Current Assignee: Sybase 365 Incorporated (SAP SE)
• Original Assignee: Sybase 365 Incorporated (SAP SE)
• Inventors: Lovell, Robert C. JR., Dudley, William H., Timmons, Michael
• Granted Patent: US 8,577,398 B2
• Time in Patent Office: Days
• US Class Current: 455/466
• CPC Class Codes: H04L 51/066 Format adaptation, e.g. format conversion or compression
• CPC Class Codes: H04W 4/18 Information format or content conversion, e.g. adaptation by the network of the transmitted or received information for the purpose of wireless delivery to users or terminals

Abstract

Coincident with the evolution, maturation, etc. of wireless messaging ecosystems an infrastructure that provides for enhanced content delivery in new and creative ways. The delivery model leverages the features, capabilities, etc. that are offered by MMS to deliver various types of content (e.g., content that would otherwise be difficult or impossible to display on a wireless device using the wireless device'"'"'s native facilities) to wireless devices by, possibly inter alia, processing the content (including, possibly among other steps, formatting the content, rendering the content as one or more images, etc.) and subsequently delivering the processed content to a wireless device via MMS. The infrastructure may optionally leverage the capabilities of a centrally-located Messaging Inter-Carrier Vendor.

Claims

1. A method for content delivery, comprising:

receiving from a mobile subscriber a content request, said content request containing at least a content identifier;

performing one or more processing steps, including;

(a) retrieving content based on at least aspects of said content identifier yielding retrieved content, and

(b) altering at least the layout and organization of said retrieved content yielding altered content; and

sending to said mobile subscriber one or more MMS messages containing at least aspects of said altered content.

2. The method of claim 1, wherein said content request is one of an E-Mail message, a SMS message, a MMS message, or an IM message.

3. The method of claim 1, wherein said content identifier is a URL.

4. The method of claim 1, wherein said processing steps include resolution of a link or a reference in said retrieved content.

5. The method of claim 1, wherein said processing steps include a billing transaction.

6. The method of claim 1, wherein said processing steps include the tracking of content requests by said mobile subscriber.

7. The method of claim 1, wherein said altering includes rendering aspects of said retrieved content as one or more images.

8. The method of claim 1, wherein said processing steps employ information previously supplied by said mobile subscriber.

9. The method of claim 8, wherein said information is defined by said mobile subscriber during a registration process.

10. The method of claim 9, wherein said information includes at least one of Identifying Information, Personal Information, and Billing Information.

11. The method of claim 9, wherein said information is preserved through a User Profile.

12. The method of claim 9, wherein said registration process is Web-based.

13. The method of claim 9, wherein said registration process includes a billing component.

14. The method of claim 1, wherein said processing steps suggest additional content to said mobile subscriber based on at least said content identifier and aspects of information previously supplied by said mobile subscriber.

15. The method of claim 1, wherein said processing steps augment said retrieved content with additional content based on at least said content identifier and aspects of information previously supplied by said mobile subscriber.

16. The method of claim 1, further comprising:

receiving from said mobile subscriber at least one reply message.

17. The method of claim 1, further comprising:

sending to said mobile subscriber at least one follow-up message.

18. The method of claim 17, wherein said follow-up message is one of an E-Mail message, a SMS message, a MMS message, or an IM message.

19. A system for content delivery, comprising:

a gateway at which an incoming message is received, said incoming message containing at least a content identifier, said incoming request having been originally initiated as a wireless message; and

workflow modules, said workflow modules being operable to;

(a) extract one or more data elements from said incoming request yielding extracted data elements;

(b) retrieve content based on at least aspects of said extracted data elements yielding retrieved content;

(c) alter at least the layout and organization of said retrieved content yielding altered content; and

(d) generate one or more outgoing MMS messages, said outgoing MMS messages containing at least aspects of said altered content.

20. The system of claim 19, wherein said incoming message is one of an E-Mail message, a SMS message, a MMS message, or an IM message.

21. The system of claim 19, wherein said content identifier is a URL.

22. The system of claim 19, wherein said workflow modules resolve a link or a reference in said retrieved content.

23. The system of claim 19, wherein said workflow modules complete a billing transaction.

24. The system of claim 19, wherein said workflow modules track content requests by said mobile subscriber.

25. The system of claim 19, wherein said altering includes rendering aspects of said retrieved content as one or more images.

26. The system of claim 19, wherein said workflow modules employ information previously supplied by said mobile subscriber.

27. The system of claim 26, wherein said information is defined by said mobile subscriber during a registration process.

28. The system of claim 27, wherein said information includes at least one of Identifying Information, Personal Information, and Billing Information.

29. The system of claim 27, wherein said information is preserved through a User Profile.

30. The system of claim 27, wherein said registration process is Web-based.

31. The system of claim 27, wherein said registration process includes a billing component.

32. The system of claim 19, wherein said workflow modules suggest additional content to said mobile subscriber based on at least said content identifier and aspects of information previously supplied by said mobile subscriber.

33. The system of claim 19, wherein said workflow modules augment said retrieved content with additional content based on at least said content identifier and aspects of information previously supplied by said mobile subscriber.