Systems and Methods for Managing Advertising Content Corresponding to Streaming Media Content

• US 20090099911A1
• Filed: 10/11/2007
• Published: 04/16/2009
• Est. Priority Date: 10/11/2007
• Status: Abandoned Application

• Current Assignee: Sony Corporation (Sony Group Corp.), Sony Electronics Inc. (Sony Group Corp.)
• Original Assignee: Sony Corporation (Sony Group Corp.), Sony Electronics Inc. (Sony Group Corp.)
• Inventors: Ota, Takaaki
• Application Number:
  US11/871,060
• Publication Number:
  US 20090099911A1
• Time in Patent Office: Days
• US Class Current: 705/14.66
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

A media server is accessed by a user device over a network. Advertising content is automatically received from the server and stored by the user device, where the advertising content is associated with streaming media content. Following a request for the streaming media content, at least a portion of the received advertising content is presented on the user device while the requested streaming media content begins to be downloaded or queued. As soon as presentation of the advertising content concludes, the requested streaming media content is presented on the user device without network-related delay.

Claims

1. A user device comprising:

a network interface configured to connect the user device to a network;

a display;

a local storage; and

a processor electrically connected to the network interface, the display and the local storage, the processor configured to cause the user device to,

access a server over the network using the network interface,

receive, automatically, advertising content from the server, wherein the advertising content is associated with streaming media content,

store the advertising content in the local storage,

transmit a request for the streaming media content to the server based on a user request,

present the advertising content on the display in response to said request for streaming media content, and

receive the requested streaming media content during presentation of at least a portion of the advertising content.

2. The user device of claim 1, wherein the advertising content comprises at least one audio/video digital media clip.

3. The user device of claim 1, wherein the processor is further configured to store the advertising content in an array of advertising clips.

4. The user device of claim 3, wherein the array of advertising clips is organized according to at least one of the media server from which the advertising content originates and the product/service to which the advertising content is directed.

5. The user device of claim 1, wherein the processor is further configured to automatically receive the advertising content using a background application process.

6. The user device of claim 1, wherein the processor is further configured to automatically receive the advertising content in response to an indication from the server that the advertising content should be received.

7. The user device of claim 1, wherein the processor is further configured to automatically receive the advertising content during an idle communication period.

8. The user device of claim 1, wherein, prior to presenting the advertising content, the processor is further configured to receive an instruction from the server indicating what advertising content is to be presented.

9. The user device of claim 8, wherein the advertising content comprises a plurality of advertising clips, and wherein the processor is further configured to selected from among the plurality of advertising clips based on said instruction from the server.

10. The user device of claim 1, wherein the processor is further configured to present the requested streaming media content without delay following the advertising content presentation.

11. A method for streaming media from a server to a user device over a network, the method comprising the acts of:

accessing, by the user device, the server over the network;

receiving, automatically, advertising content from the server, wherein the advertising content is associated with streaming media content;

storing the advertising content in a local storage of the user device;

transmitting a request for the streaming media content to the server based on a user request;

presenting at least a portion of said advertising content on the display in response to said request, and

receiving the requested streaming media content during said presenting of the advertising content.

12. The method of claim 11, wherein the advertising content comprises at least one audio/video digital media clip.

13. The method of claim 11, wherein storing the advertising content comprises storing the advertising content in an array of advertising clips.

14. The method of claim 13, wherein the array of advertising clips is organized according to at least one of the media server from which the advertising content originates and the product/service to which the advertising content is directed.

15. The method of claim 11, wherein receiving, automatically, the advertising content comprises receiving, automatically, the advertising content using a background application process.

16. The method of claim 11, wherein receiving, automatically, the advertising content comprises receiving, automatically, the advertising content in response to an indication from the server that the advertising content should be received.

17. The method of claim 11, wherein receiving, automatically, the advertising content comprises receiving, automatically, the advertising content during an idle communication period.

18. The method of claim 11, wherein, prior to presenting the advertising content, the method further comprises receiving an instruction from the server indicating what advertising content is to be presented.

19. The method of claim 18, wherein the advertising content comprises a plurality of advertising clips, and wherein the method further comprises selecting from among the plurality of advertising clips based on said instruction from the server.

20. The method of claim 11, further comprising presenting the requested streaming media content without delay following the advertising content presentation.