AUCTIONING AND ADVERTISEMENT PLACEMENT SYSTEM

• US 20090106094A1
• Filed: 01/17/2007
• Published: 04/23/2009
• Est. Priority Date: 01/17/2006
• Status: Abandoned Application

• Current Assignee: Gilbarco Incorporated (Vontier Corp.)
• Original Assignee: Gilbarco Incorporated (Vontier Corp.)
• Inventors: Sterling, John, DeLine, Jonathan
• Application Number:
  US11/624,002
• Publication Number:
  US 20090106094A1
• Time in Patent Office: Days
• US Class Current: 705/14.650
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/0268 at point-of-sale [POS]

Abstract

A service station advertising display system that allows users locally at the service station and remotely to request, upload, purchase and bid on advertising display time for displays located in the service station environment. Displays may be located on fuel dispensers or other locations proximate to where customers interact for requesting fueling, and other services such as convenience store and quick service restaurant purchases. The invention allows users to access available advertising times for displays, and bid or participate in an auction to control the display time. The user can upload their own content to be displayed, or use advertising content and tools located on servers to create content. The system resolves any conflicts with overlaps in different requests for advertising, downloads the content to the displays to be displayed, and tracks the effectiveness of the displayed content for billing and/or other purposes.

Claims

1. A service station advertising display system, comprising:

a fuel dispenser having a user interface; and

a control system coupled to the fuel dispenser to control the user interface;

wherein the control system causes the fuel dispenser to display advertising on the user interface according to a purchase and bid system uploaded to the control system from a remote system.