Online Advertisement Delivery Based on User Feedback

• US 20090106096A1
• Filed: 10/22/2007
• Published: 04/23/2009
• Est. Priority Date: 10/22/2007
• Status: Abandoned Application

• Current Assignee: Oath Inc. (Verizon Communications Inc.)
• Original Assignee: Oath Inc. (Verizon Communications Inc.)
• Inventors: Horowitz, Steven
• Application Number:
  US11/876,384
• Publication Number:
  US 20090106096A1
• Time in Patent Office: Days
• US Class Current: 705/14.270
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0226 Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems

Abstract

A method and system are provided for online ad delivery based on user feedback. In one example of the method, the method includes creating a categorized ad, serving the categorized ad and its integrated link to a user, receiving user feedback from the categorized ad to formulate a user feedback state of the ad for the user, and combining the user feedback state with existing ad serving criteria.

Claims

1. A method of online ad delivery, the method comprising:

creating a categorized ad;

serving the categorized ad and its integrated link to a user;

receiving user feedback from the categorized ad to formulate a user feedback state of the ad for the user; and

combining the user feedback state with existing ad serving criteria.

2. The method of claim 1, wherein creating the categorized ad comprises creating a taxonomy for generic products and services, wherein the taxonomy includes lowest level subcategories for products and services.

3. The method of claim 2, wherein creating the categorized ad further comprises creating a unique code for each lowest level product subcategory and for each lowest level service subcategory.

4. The method of claim 3, wherein creating the categorized ad further comprises creating an association between at least one unique code and each categorized ad.

5. The method of claim 4, wherein creating the categorized ad further comprises creating a new list of ad subcategory codes for at least one user.

6. The method of claim 5, wherein combining the user feedback state comprises looking up an associated subcategory code of the categorized ad.

7. The method of claim 1, wherein the user is a registered user.

8. The method of claim 1, wherein the user is at least one of an unregistered user and a signed-out user.

9. The method of claim 7, further comprising tracking browsing history of the user via a user database.

10. The method of claim 7, further comprising tracking browsing history of the user via persistent cookies.

11. The method of claim 8, further comprising tracking browsing history of the user via session cookies.

12. The method of claim 1, wherein the method further comprises:

looking up an associated subcategory code of the categorized ad;

determining that the associated subcategory code and the user do not have a positive match; and

displaying the categorized ad and its integrated link asking the user if the user would like to show more ads from a same subcategory as the categorized ad.

13. The method of claim 1, wherein the method further comprises:

looking up an associated subcategory code of the categorized ad;

determining that the associated subcategory code and the user have a positive match; and

displaying the categorized ad and its integrated link asking the user whether the user would like to show fewer ads from a same subcategory as the categorized ad.

14. The method of claim 1, wherein the integrated link includes at least one of two options including:

a first option of asking whether to show more ads from a same subcategory as the categorized ad, and

a second option of asking whether to show fewer ads from a same subcategory as the categorized ad.

15. The method of claim 14, further comprising:

receiving user feedback from the integrated link indicating selection of the first option; and

displaying a new integrated link that displays the second option.

16. The method of claim 14, further comprising:

receiving user feedback from the integrated link indicating selection of the second option; and

displaying a new integrated link that displays the first option.

17. An apparatus for online ad delivery, the apparatus comprising:

a creating device configured to create a categorized ad;

a serving device configured to serve the categorized ad and its integrated link to a user;

a receiver device configured to receive user feedback from the categorized ad to formulate a user feedback state of the ad for the user; and

a combining device configured to combine the user feedback state with existing ad serving criteria.

18. The apparatus of claim 17, wherein the creating device is further configured to:

create a taxonomy for generic products and services, wherein the taxonomy includes lowest level categories for products and services;

create a unique code for each lowest level product category and for each lowest level service category;

create an association between at least one unique code and each categorized ad; and

create a new list of ad subcategory codes for at least one user.

19. The apparatus of claim 18, wherein the combining device is further configured to look up an associated subcategory code of the categorized ad.

20. A computer readable medium carrying one or more instructions for online ad delivery, wherein the one or more instructions, when executed by one or more processors, cause the one or more processors to perform the steps of:

creating a categorized ad;

serving the categorized ad and its integrated link to a user;

receiving user feedback from the categorized ad to formulate a user feedback state of the ad for the user; and

combining the user feedback state with existing ad serving criteria.